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Germany Information Technology Report Q4 2015

  • ID: 3388378
  • September 2015
  • Region: Germany
  • 82 pages
  • Business Monitor International
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Uncertainty surrounding Greece, as well as the heightened risk of a hard landing in China, present short-term downside for Germany's IT market and are reflected in our relatively bearish outlook for 2015. Over the medium term we expect these risks to subside, enabling the market to expand at a steady CAGR of 2.5% 2015-2019 to reach a total value of almost EUR58.2bn in 2019. As a consequence of PC market maturity and the relatively conservative profile of German consumers, we expect hardware spending to underperform against software and services where stronger growth will be driven especially by increased adoption of cloud services by the public and private sector. Additionally, Germany continues to attract inward investment from leading global IT market vendors, with the internet of things investment a leading trend in 2014 and early 2015. Vendors are attracted to Germany by an educated workforce and the presence of several major IT companies in the market.

Headline Expenditure Projections
- Computer Hardware Sales: EUR24.5bn in 2014 to EUR24.3bn in 2015, a decrease of 0.8%. The desktop and notebook markets have stabilized after decline 2012-2013, but a slowdown in tablet demand and price erosion across all categories will result in value contraction in 2015.

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SWOT

IT SWOT

Political

Economic

Operational Risk

Industry Forecast
Table: IT Industry - Historical Data And Forecasts (Germany 2012-2019)

Macroeconomic Forecasts

Economic Analysis

GDP By Expenditure

Risks To Outlook
Table: GDP By Expenditure (Germany 2012-2019)

Industry Risk Reward Index
Table: Europe IT Risk/Reward Index, Q4 2015

Market Overview

Hardware

Software

Cloud Computing
Table: Cloud Vendor Developments, 2014-2015

Services

Industry Trends And Developments

Regulatory Development
Table: Government Authority

Competitive Landscape

International Companies
Table: IBM
Table: Microsoft

Domestic Companies
Table: Allgeier IT Solutions
Table: GFT Technologies AG
Table: Materna Information & Communication
Table: MSG Systems
Table: Software AG
Table: T-Systems

Regional Overview

Europe

Demographic Forecast

Demographic Outlook
Table: Population Headline Indicators (Germany 1990-2025)
Table: Key Population Ratios (Germany 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Germany 1990-2025)
Table: Population By Age Group (Germany 1990-2025)
Table: Population By Age Group % (Germany 1990-2025)

Methodology

Industry Forecast Methodology

Sources

Risk/Reward Index Methodology
Table: IT Risk/Reward Index Indicators
Table: Weighting Of Components

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