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Audiological Devices - Global Strategic Business Report Product Image

Audiological Devices - Global Strategic Business Report

  • ID: 338839
  • October 2012
  • Region: Global
  • 442 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Audiological Devices in US$ Million by the following Product Segments: Hearing Aids (Behind-the-ear, In-the-ear, In-the-canal, & Completely-in-the-canal), Measurement/Testing Devices (Otoscopes, Audiometers, Impedence Analyzers, Hearing Aid Analyzers, & Others), and Cochlear Implants. Further, the global Hearing Aids market is analyzed in 000 units for geographic regions including the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a five-year historic analysis is provided for these markets.

The report profiles 62 companies including many key and niche players such as Cochlear Limited, GN Resound A/S, Med-EL Medical Electronics, Neurelec SA, Otovation LLC, Siemens Audiologische Technik GmbH, Starkey Laboratories, Inc., Sonova Holding AG, Advanced Bionics Corporation, Phonak AG, Widex A/S, William Demant Holding, Bernafon AG, Sonic Innovations, and Oticon A/S.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Hearing Aids I-4
Behind-The-Ear Hearing Aid I-4
In-The-Ear (ITE) Hearing Aid I-4
In-The-Canal (ITC) Hearing Aid I-4
Completely-In-The Canal (CIC) Hearing Aid I-4
Measurement/Testing Devices I-4
Otoscopes I-4
Audiometers I-4
Impedance Analyzers I-5
Hearing Aid Analyzers I-5
Other Measurement/Testing Devices I-5
Cochlear Implants I-5

II. Executive Summary

1. GLOBAL MARKET OVERVIEW AND ANALYSIS II-1
A Primer II-1
Developed Markets Lead the Suite in Sales II-1
Hearing Aids - Maintain Their Dominance II-2
Cochlear Implants - The Fastest Growing Segment II-2
Key Market Drivers II-3
World Hearing Loss Prevalence II-3
A Snapshot of Global Hearing Loss Statistics II-4
Table 1: World Moderate-to-Severe Hearing Impaired Population
for Years 2006 through 2015 (includes corresponding
Graph/Chart) II-4
Unraveling the Opportunities Ahead II-4
Demographic Metrics II-4
Table 2: Worldwide Distribution of 65+ Population by
Region/Country: 2011 (includes corresponding Graph/Chart) II-5

Table 3: Percentage Share of Global Population by Age Group,
Worldwide: 2025 (includes corresponding Graph/Chart) II-5
Growing Life Expectancy II-5
Table 4: Life Expectancy at Birth for Select Countries
(2011) II-6
Increasing Hearing Impairment among Younger Population II-6

2. HEARING AIDS MARKET DYNAMICS II-8
Global Demand for Hearing Aids Upbeat II-8
2011 in Retrospect II-8
Favorable Demographics to Append Volume Sales II-9
Penetration Rates Still Higher in the Aged Population II-9
Technological Advancements Underscore Hearing Aid Market II-9
Digital Technology Takes Precedence II-10
Hearing Aids and the World of Connectivity II-10
Bluetooth Technology - Enabling Connectivity of HAs with
Other Media Devices II-10
Hearing Aid Compatibility with Phones - A Review of the
Technology and Laws in the US II-11
Customization - the Driving Force behind Product Specialization II-11
Market Moves towards Miniaturization II-12
Imparting Disposability to Hearing Aids II-12
Product Mix and Poor Economic Outlook to Hold Back Prices II-12
Table 5: Average Annual Selling Prices of Hearing Aids
Worldwide in US$ for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-13
Binaural Fittings Market to Grow II-13
Table 6: World Binaural Fitting Rates by Region - US, EU,
Asia-Pacific and Rest of World for Years 2005, 2010, 2015 &
2020 (includes corresponding Graph/Chart) II-14
Consumers Demand More Value-Added Features II-14
Invisible Devices - A New Class of Products on the Market II-14
Need for Change in Business Models Imperative for Lowering Costs II-15
An Analysis of HA Cost Structure II-15
Industry Value Chain II-16
Table 7: Hearing Aid Industry Value Chain: Cost and Value
Addition by Segment (includes corresponding Graph/Chart) II-16
Poor Levels of Hearing Aid Penetration Promise Bright Prospects II-16
Table 8: World Hearing Loss Population Breakdown by Severity:
2011 (includes corresponding Graph/Chart) II-17

Table 9: Penetration of Hearing Systems: Breakdown for Users
and Non-Users of Hearing Systems (includes corresponding
Graph/Chart) II-17

Table 10: World Hearing Aid Adoption Rate for Years 2006-2015
(includes corresponding Graph/Chart) II-18

Table 11: World Adoption Rate of Hearing Aids by Region - US,
EU, Asia-Pacific and Rest of World for Years 2005, 2010, 2015 &
2020 (includes corresponding Graph/Chart) II-18

Table 12: Hearing Aid Penetration Rate in Select Countries
Worldwide (includes corresponding Graph/Chart) II-19
Subsidy/Reimbursement Scenario for Hearing Aids II-19
A Review of Subsidy/Reimbursement System for Hearing Aids in
Select Regional Markets II-19

3. COCHLEAR IMPLANTS - MARKET REVIEW II-21
Cochlear Implants Gain Visibility II-21
Low Penetration of CI Implants - A Concern and an Opportunity II-21
Reimbursement of Cochlear Implants II-22
Cochlear Implants Reimbursements: A Review (Recent Past) II-22
Adult Patient Segment - the Next Growth Avenue for Cochlear
Implants II-22
Emerging Markets - Will They Offset Slowing Sales Growth in
Developed Markets? II-22
Bilateral Implantation Catching Up II-23
Diversity Exists in Adoption of Regional Binaural Hearing Devices II-23
Robust Prospects for BAHI in Developed Markets II-24

4. COMPETITIVE LANDSCAPE II-25
Hearing Aids Market II-25
Handful of Players Dominate the Marketplace II-25
Table 13: Leading Players in the Global Hearing Aid Market
by Value (2011): Percentage Breakdown of Revenues for
Sonova, W. Demant, Starkey, Siemens, GN ReSound and Others
(includes corresponding Graph/Chart) II-25

Table 14: Leading Players in the Global Hearing Aid Market
by Volume (2011): Percentage Breakdown of Volume Sales for
Sonova, W. Demant, Siemens, GN ReSound, Widex and Others
(includes corresponding Graph/Chart) II-25
Hearing Aids Market: Products and Distribution Presence of
Key Competitors II-26
Hearing Aid Markets Witnesses Shuffle in Rankings II-26
Consolidation Activity Continues in the Hearing Aid Industry II-26
Consolidation Activity in the Hearing Aids Industry: Select
Key Acquisitions 2006-2012 II-27
Strong Portfolio Pushes Sonova to the Top II-28
InSound's Acquisition to Boost Sonova's Hearing Aids Sales II-28
GN ReSound Pins Hopes on Resound Alera II-28
The Road Ahead for Siemens II-29
Product Diversification - the New Mantra to Beat Competition II-29
Vertical Integration Catches Impetus in Hearing Aid Industry II-29
Higher R&D Costs and Patent Situation II-30
Measurement/Testing Devices II-30
Competition in Cochlear Implants Market II-30
Table 15: Leading Players in the Global Cochlear Implant
Market (2009-2011): Percentage Breakdown of Unit Sales for
Cochlear, Med El, Advanced Bionics and Neurelec (includes
corresponding Graph/Chart) II-31
Cochlear Running Virtual Monopoly in the BAHI Market II-31
Competitive Assessment for Future II-32
Sonova's Cochlear Implants Market - Marred with Recalls II-32
New Products to Expand Sonova's Share in Hearing Implant Market II-32
Cost advantages to Assist Sonova in CI Implants II-33
Advanced Bionics to Make Further Advances in Implants Market II-33
Chinese Manufacturers Make a Foray in to Cochlear Implants
Market II-33

5. DISTRIBUTION MARKET DYNAMICS II-34
Major Distribution Channels for Hearing Aid Manufacturers II-34
Amplifon Dominates the Hearing Aid Retail Market II-34
Table 16: Leading Suppliers of Hearing Aids to Amplifon
(2011): Percentage Breakdown of Volume Shipments for
Siemens, GN ReSound and Others (includes corresponding
Graph/Chart) II-35

Table 17: Amplifon's Share in Manufacturer Shipments in
Percentage: 2011 (includes corresponding Graph/Chart) II-35
Key Public Distribution Contracts for Hearing Devices Worldwide II-35
Still Room for Further Consolidation II-35
Table 18: Leading Retailers of Hearing Aids Worldwide (2011):
Percentage breakdown of Sales for Independent Retail Stores,
Public Health Schemes, Manufacturers Retail Stores, and
Retail Chains (includes corresponding Graph/Chart) II-36

6. PRODUCT OVERVIEW II-37
Audiology: A Prologue II-37
Human and Technical Aids II-37
Audiological Devices II-37
Classification of Audiological Devices II-37
Hearing Aids II-38
History of Hearing Aids II-38
Types of Hearing Aids II-39
Behind-The-Ear (BTE) II-39
Advantages II-39
Disadvantages II-39
Open-Fit Mini Behind-The-Ear II-39
In-the-Ear (ITE) II-39
Advantages II-40
Disadvantages II-40
In-the-Canal (ITC) II-40
Advantages II-40
Disadvantages II-40
Completely-in-the Canal (CIC) II-40
Advantages II-41
Disadvantages II-41
Broader Classification of Hearing Aids II-41
Conventional Hearing Aids II-41
Programmable Hearing Aids II-41
Digital Hearing Aids II-42
Technology - Analog Vs. Digital II-42
Disposable Hearing Aids II-42
Hearing Aids Batteries II-42
Common Problems Associated with Use of Hearing Aids II-43
Common Cold Affects Functioning of Hearing Aids II-43
Hygiene Problems Associated with Hearing Aids II-43
Prevention of Transmission II-43
Trends in Hearing Aids and Hearing Aids Batteries Market II-43
Measurement/Testing Devices II-44
Otoscopes II-44
Video Otoscopes II-44
Audiometers II-44
Audiogram II-45
Working of an Audiogram II-45
Audiogram Interpretation II-45
Audiometric Tests II-46
Impedance Analyzers II-46
Hearing Aid Analyzers II-46
Other Measurement/Testing Devices II-46
Cochlear Implants II-46
Cochlear Implant Technology II-46
Beneficiaries of Cochlear Implant II-47
Cochlear Implants Found Effective in Children II-47

7. AN INSIGHT INTO THE HUMAN AUDITORY SYSTEM II-48
The Hearing Process II-48
Nature And Types Of Hearing Loss II-48
Determining the Level of Hearing Impairment II-49
Hearing Impairments II-49
Conductive Hearing Loss II-49
Sensor Neural Hearing Loss (SNHL) II-49
Noise Induced Hearing Loss II-50
Congenital Hearing Loss II-50
Common Causes of Hearing Loss II-50
Presbycusis II-50
Diseases II-51
Otitis Media II-51
Autoimmune Disease II-51
Otosclerosis II-51
Meniere's Disease II-51
Tinnitus II-51
Subjective Tinnitus II-51
Objective Tinnitus II-51
Treatment II-52
Treatment for SNHL II-52
Sound Amplification Through Hearing Aids II-52
Ear Surgery II-52
Stapedectomy II-53
Tympanoplasty II-53
Ear Tube Surgery and Myringotomy II-53
Ear Surgery for Perforated Eardrum II-53
Ear Surgery for Tumors II-54
Ear surgery for Congenital Ear Defects II-54
Other Ear Surgeries II-54
Cochlear Implants II-54
Tinnitus II-54
Hearing Conservation Programs II-55
Strategies to Control Noise - Administrative and Engineering
Controls II-55
Regulatory Steps Initiated in Europe II-55
Effective Hearing Conservation Program - Characteristics II-55

8. PRODUCT INNOVATIONS/LAUNCHES II-56
Hansaton Unveils AQ Slim BTE II-56
Audiologial Consultants Launches New Version of Lyric Hearing Aid II-56
Phonak Unveils the Smallest Personalized Hearing Aid, nano II-56
Resound Launches RESOUND VEA II-56
Siemens Rolls Out an Upgrade to BestSound Technology II-57
Oticon Launches Oticon Intigai II-57
Siemens Launches Eclipse Hearing Aid II-58
Siemens Unveils New Advanced BestSound Technology, XCEL II-58
Resound Launches Resound Alera TS II-59
Starkey Hearing Technologies Launches New Wireless Products II-59
Widex Launches Widex Super220 and Widex Super440 Hearing Aids II-60
Widex Launches IIC Hearing Aid II-60
Panasonic Introduces R1-W Series of Digital Hearing Instruments II-60
Metrohm Launches FRA32M II-61
Panasonic Launches R1-W Series II-61
Sonic Launched Flip, a miniRIC Hearing Instrument II-62
Sonic to Launch New MiniRIC Device II-62
Panasonic Develops New Automatic Volume Level Fitting
Technology for Hearing Aids II-63
Phonak Launches New H20 Watertight Hearing Device II-63
Starkey Introduces MiniRIC hearing Aid, Xino II-63
Siemens Unveils an Upgraded Ear Impression Scanner, iScan II-63
UnitedHealth Expands Healthcare Business to Include Hearing Aids II-63
Advanced Bionics Obtains FDA Approval for HiRes 90K Cochlear
Implant Market Re-entry II-64
MED-EL Introduces New MAESTRO™ CI System II-64
Siemens Hearing Instruments Rolls Out Eclipse: a Discreet
Hearing Aid II-64
Starkey Laboratories Launches X Series: a New Range of Digital
Hearing Aids II-65
Audiotoniq Launches Professional Hearing Test and Digital BTE II-65
Siemens Launches Aquaris II-66
Cochlear Americas Gets FDA Clearance for Cochlear™ Baha® 3
Power Sound Processor II-66
OTOVATION and Widex Jointly Release OTOPod ProgLink II-66
ReSound Launches New Alera Extensions II-67
Los Gatos Audiology and Hearing Aid Center Introduces New
Website LosGatosHearingAid.com II-67
American Hearing Aid Associates Introduces Consumer Website
SecondSenseHearing.com II-67
Beltone Introduces Beltone True MIC and Beltone True Flex BTE II-68
Comfort Audio Introduces Comfort Digisystem Series of Digital
ALDs in North America II-68
ExSilent Unveils Ytango Product Range II-68
ExSilent Launches Qleaf Pro Hearing Aids II-69
HearPod Introduces Clear Choice Hearing Aids II-69
InSound Medical Introduces Invisible Hearing Device Lyric in UK II-69
IntriCon Introduces APT™ Open ITC Hearing Aid II-69
Miracle-Ear Launches Mirage Hearing Aid II-70
North Shore Eye Launches Hearing Services II-70
Phonak Introduces Audéo S SMART Ceramics II-70
Purple Communications Introduces ClearCaptions™ Service for
Hearing Disabled People II-71
Siemens Hearing Instruments Unveils Aquaris™ II-71
Sonic Innovations Launches Groove CIC Hearing Aid II-71
Sonic Innovations Unveils Varicom Product Line II-72
Starkey Rolls Out AMP Hearing Aid II-72
Unitron Introduces Era Platform II-72
US NewSound Launches CIC - Bee II-72
NowiHear.com Launches NowiHear Application for Android II-73
ReSound Introduces ReSound Alera Configurable BTE 77/87
Hearing Aid II-73
Hansaton USA Rolls Out AQ X-Mini II-73
Siemens Hearing Instruments Launches iMini Hearing Instrument II-73
ReSound Develops Remote Microphone Technology for Hearing Aids II-73
Inmedico Launches Oscilla USB-350SP II-74
Oticon Unveils Acto and Chili Hearing Aids II-74
Oticon Medical Launches Four New Hearing Aids II-75
Oticon Launches Safari SP II-75
AB Launches Harmony II-76
Unitron to Launch Wireless Digital Hearing Aids II-76
HIOKI to Launch IM3570 II-77
Apple Biomedical Launches MDScope II-77
OTOVATION Launches OTOpod M2 II-77
Otovation Introduces New OTOPod® M2 and Improved Symphony®
Software II-78
GN ReSound Launches ReSound Live 312 ITC II-78
Ear Specialists of Omaha Introduce New Website II-78
HearSource.com Introduces New Hearing Aids Website II-79
SeboTek Launches Sebo HD Product Range II-79
Ascent Hearing Introduces iSync iNSTAFit II-79
Widex Hearing Aids to Introduce Fusion Product Range II-79
Sonova Launches Multiple Products II-80
ReSound Unveils Alera II-80
Sonic Innovations to Launch Endura II-80
IntriCon to launch ScenicTM DSP Amplifier II-80
Siemens Hearing Instruments Unveils BestSound Technology Products II-81
Sonova Holding Unveils New Brand, Sona II-81
Oticon to Launch Oticon Agil II-81
Hansaton Introduces Products in the US Market II-81
ReSound Launches Live ITC Remote Microphone Custom Hearing
Instruments II-82
Cochlear Launches Hearing Aid Technology II-82

9. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST - A PERSPECTIVE
BUILDER II-83
Starkey Unveils S Series Hearing Aids II-83
Cochlear Introduces Implantable Hearing Solutions II-83
Sleek Audio Introduces the VQ System II-83
Widex Introduces Hearing Aids with Integrated Digital Signal
Processing II-83
America Hears Launches Digital Hearing Aids II-83
Siemens Launches Hearing Aids Range II-84
America Hears Unveils Digital Hearing Aid Range II-84
Songbird Hearing Unveils Songbird Flexfit Hearing Aid II-85

10. RECENT INDUSTRY ACTIVITY II-86
Advanced Bionics Receives U.S FDA Approval for ClearVoice™ II-86
Amplifon Acquires Majority Stake of Maxtone II-86
IntriCon Enters into Manufacturing Agreement with Hi
HealthInnovations II-86
Wolfson Microelectronics to Takeover Dynamic Hearing II-86
Diagnostic Group Takes Over Sensory Devices II-87
Audiology Distribution Acquires HearUSA II-87
Alliance Data Systems Enters into Long-Term Agreement with
Sycle to Offer Credit Services II-87
HearAtLast Holdings and VitaSound Audio Ink Partnership Deal II-88
National Hearing Care Group Introduces Operations in India II-88
Panasonic to Enter into US Hearing Care Market II-88
Phonak to Expand into Tier-3 Cities and Rural Indian Settings II-89
Otix Global Merges with William Demant Holding II-89
Sonova Takes Over InSound Medical II-89
Amplifon Acquires NHC II-90
WDH-Otix Merger Awaiting Finalization II-90
Unitron Establishes Indian Subsidiary II-90
Starkey Laboratories and NCBH to Start Hearing-Aid.com II-90
Sonova Holding Takes Over InSound Medical II-91
Otix Global Signs Merger Agreement with William Demant II-91
ON Semiconductor Takes Over Sound Design Technologies II-91
Starkey Enters into Licensing Agreement with NVCP II-92
HAL Holding Acquires Interest in Geers II-92

11. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER II-93
Sonova Holdings Acquires Advanced Bionics II-93
Cochlear Inks Agreement with NXP to Enhance Hearing Implant
Devices II-93
Sonomax Hearing Healthcare Sells Rights for Software System to 3M II-93
HearAtLast Holdings to Open Tinnitus Clinic in Canada II-93
Natus Medical Completes Acquisition of Sonamed II-94
Technitrol Announces Sonion Acquisition II-94
Sonomax Completes Sale of Vitasound II-94
ReSound North America Partners with Sonus II-95
Starkey and SeboTek Enter into Patent License Agreement II-95
GoAmerica Completes the Acquisition of Verizon TRS Division II-96
AidRight Plans for Nationwide Expansion II-96

12. FOCUS ON SELECT GLOBAL PLAYERS II-97
Cochlear Limited (Australia) II-97
GN ReSound A/S (Denmark) II-97
Med-EL Medical Electronics (Austria) II-97
Neurelec SA (France) II-98
Neurelec's Product Portfolio II-98
Otovation LLC (USA) II-98
Siemens Audiologische Technik GmbH (Germany) II-98
Starkey Laboratories, Inc. (US) II-99
Sonova Holding AG (Switzerland) II-99
Advanced Bionics Corporation (US) II-99
Phonak AG (Switzerland) II-100
Widex A/S (Denmark) II-100
William Demant Holding (Denmark) II-100
Bernafon AG (Switzerland) II-101
Sonic Innovations, Inc. (US) II-101
Oticon A/S (Denmark) II-101

13. GLOBAL MARKET PERSPECTIVE II-102
Table 19: World Recent Past, Current & Future Analysis for
Audiological Devices by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-102

Table 20: World Historic Review for Audiological Devices by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-103

Table 21: World 14-Year Perspective for Audiological Devices
by Geographic Region - Percentage Breakdown of Revenues for
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2005, 2011 &
2018 (includes corresponding Graph/Chart) II-104

Table 22: World Recent Past, Current & Future Analysis for
Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Volume Sales
in Thousand Units for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-105

Table 23: World 9-Year Perspective for Hearing Aids by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2010, 2012 & 2018
(includes corresponding Graph/Chart) II-106

Table 24: World Recent Past, Current & Future Analysis for
Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-107

Table 25: World Historic Review for Hearing Aids by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Revenues Figures in US$ Million for Years
2005 through 2009 (includes corresponding Graph/Chart) II-108

Table 26: World 14-YearPerspective for Hearing Aids by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-109

Table 27: World Recent Past, Current & Future Analysis for
Hearing Aids by Product Segment - Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal Markets Independently
Analyzed with Annual Revenues Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-110

Table 28: World Historic Review for Hearing Aids by Product
Segment - Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal Markets Independently Analyzed with
Annual Revenues Figures in US$ Million for Years 2005 through
2009 (includes corresponding Graph/Chart) II-111

Table 29: World 14-YearPerspective for Hearing Aids by Product
Segment - Percentage Breakdown of Revenues for Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal Markets
for Years 2005, 2011 & 2018 (includes corresponding
Graph/Chart) II-112

Table 30: World Recent Past, Current & Future Analysis for
Behind-the-Ear (BTE) Hearing Aids by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-113

Table 31: World Historic Review for Behind-the-Ear (BTE)
Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-114

Table 32: World 14-YearPerspective for Behind- the-Ear (BTE)
Hearing Aids by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-115

Table 33: World Recent Past, Current & Future Analysis for
In-the-Ear (ITE) Hearing Aids by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenues Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-116

Table 34: World Historic Review for In-the-Ear (ITE) Hearing
Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-117

Table 35: World 14-YearPerspective for In-the-Ear (ITE)
Hearing Aids by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-118

Table 36: World Recent Past, Current & Future Analysis for
In-the-Canal (ITC) Hearing Aids by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-119

Table 37: World Historic Review for In-the-Canal (ITC) Hearing
Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-120

Table 38: World 14-YearPerspective for In-the- Canal (ITC)
Hearing Aids by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-121

Table 39: World Recent Past, Current & Future Analysis for
Completely-in-the-Canal (CIC) Hearing Aids by Geographic
Region- US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Revenues Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-122

Table 40: World Historic Review for Completely-in-the-Canal
(CIC) Hearing Aids by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-123

Table 41: World 14-YearPerspective for Completely-
in-the-Canal (CIC) Hearing Aids by Geographic Region-
Percentage Breakdown of Revenues for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets for Years 2005, 2011 & 2018 (includes
corresponding Graph/Chart) II-124

Table 42: World Recent Past, Current & Future Analysis for
Measurement/Testing Devices by Geographic Region- US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-125

Table 43: World Historic Review for Measurement/ Testing
Devices by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-126

Table 44: World 14-YearPerspective for Measurement/Testing
Devices by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-127

Table 45: World Recent Past, Current & Future Analysis for
Measurement/Testing Devices by Product Segment - Otoscopes,
Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
Others Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-128

Table 46: World Historic Review for Measurement/ Testing
Devices by Product Segment - Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-129

Table 47: World 14-YearPerspective for Measurement/ Testing
Devices by Product Segment - Percentage Breakdown of Revenues
for Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-130

Table 48: World Recent Past, Current & Future Analysis for
Otoscopes by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-131

Table 49: World Historic Review for Otoscopes by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Revenues Figures in US$ Million for Years
2005 through 2009 (includes corresponding Graph/Chart) II-132

Table 50: World 14-YearPerspective for Otoscopes by Geographic
Region - Percentage Breakdown of Revenues for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-133

Table 51: World Recent Past, Current & Future Analysis for
Audiometers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-134

Table 52: World Historic Review for Audiometers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Revenues Figures in US$ Million for Years
2005 through 2009 (includes corresponding Graph/Chart) II-135

Table 53: World 14-YearPerspective for Audiometers by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-136

Table 54: World Recent Past, Current & Future Analysis for
Impedence Analyzers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-137

Table 55: World Historic Review for Impedence Analyzers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-138

Table 56: World 14-YearPerspective for Impedence Analyzers by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-139

Table 57: World Recent Past, Current & Future Analysis for
Hearing Aid Analyzers by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-140

Table 58: World Historic Review for Hearing Aid Analyzers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-141

Table 59: World 14-Year Perspective for Hearing Aid Analyzers
by Geographic Region - Percentage Breakdown of Revenues for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2005, 2011 &
2018 (includes corresponding Graph/Chart) II-142

Table 60: World Recent Past, Current & Future Analysis for
Other Measurement/Testing Devices by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenues Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-143

Table 61: World Historic Review for Other Measurement/ Testing
Devices by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-144

Table 62: World 14-Year Perspective for Other Measurement/
Testing Devices by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-145

Table 63: World Recent Past, Current & Future Analysis for
Cochlear Implants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-146

Table 64: World Historic Review for Cochlear Implants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-147

Table 65: World 10-Year Perspective for Cochlear Implants by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-148

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Demographic Review III-1
Facts and Figures about Hearing Impairment III-2
Table 66: Hearing Impaired Population in the US for Years
2000-2020 (includes corresponding Graph/Chart) III-2

Table 67: Hearing Loss Prevalence in the US by Age Group
(2011): Percentage of Individuals with Hearing Loss
Relative to the General Population (includes corresponding
Graph/Chart) III-3

Table 68: Hearing Aid Adoption Rate in the US by Age Group:
2011 (includes corresponding Graph/Chart) III-3

Table 69: US Binaural Hearing Aid Adoption Rates by Age
Group: 2011 (includes corresponding Graph/Chart) III-3

Table 70: Percentage Breakdown of Severe to Profound
Hearing Impaired Population in the US by Age Group: 2011
(includes corresponding Graph/Chart) III-4
US Hearing Aids Market Overview III-4
Pent Up Demand for Hearing Aids Post Recession III-4
Table 71: US Hearing Aid Devices Market: Annual Sales
Figures in Thousand Units for Years 2007 through 2015
(includes corresponding Graph/Chart) III-4

Table 72: Share of Third Party Payments in the US Hearing
Aids Market: 1997-2011 (includes corresponding
Graph/Chart) III-5

Table 73: Third Party Payments in the US Hearing Aid
Market (2011): Percentage Breakdown of Volume Sales for
VA, Insurance, Medicare, Medicaid, HMO and Others
(includes corresponding Graph/Chart) III-5

Table 74: US Out-Of-Pocket Payments for Hearing Aids by
Type: Average Retail Prices for BTE, ITC and ITE for Years
2000, 2005 & 2010 (includes corresponding Graph/Chart) III-5
Is Hearing Aids Market Truly Recession Proof? III-6
Changing User Mix to Shape Future Demand III-6
Reversal in Trend III-6
Model Preferences III-7
Digital Products Gain Ground III-7
Penetration Levels Expected to Rise III-7
US Veterans Market for Hearing Aids - An Insight III-7
Table 75: US Veteran Administration Hearing Devices Market
by Type (2011): Percentage Breakdown of Unit Sales for
Hearing Aids and Other Devices (includes corresponding
Graph/Chart) III-8
New Companies Throng the VA Market III-8
Table 76: Major Suppliers of Hearing Aids to the US
Veteran Administration (2011): Unit Shipments for Sonova,
Starkey, W.Demant, GN Resound and Siemens (includes
corresponding Graph/Chart) III-8
Player Dominance Varies by Type of Device III-9
Product Distribution System III-9
Table 77: Major Distribution Sources of Hearing Aids in
the US: 2011 (includes corresponding Graph/Chart) III-9
Forward Integration of Manufacturers - The New Rage III-10
A Focus on DTC Market in Hearing Aids III-10
Online Sales of Hearing Aids - A New Controversy Brewing III-10
The Laws of the Land III-11
The Price Angle to the Controversy III-11
Insurance Coverage for Hearing Aids in the US III-11
Table 78: Major Health Insurers in the US by Membership
Strength: 2008 (In Million) (includes corresponding
Graph/Chart) III-12
Insurance Mandates on Hearing Aids in Select Sates of the US III-12
A Focus on Medicaid Regulations in the US: Coverage on
Hearing Aids by State III-14
Cochlear Implant Market - An Overview III-16
Cochlear Implants on the Road to Widespread Adoption III-16
Signs of Maturity Emerge in the US Pediatric Cochlear Market III-16
Competitive Landscape III-16
Table 79: Leading Players in the US Hearing Instruments
Market (2010): Percentage Breakdown of Value Sales for
Starkey Laboratories, Siemens Hearing Instruments, GN
ReSound, Oticon, and Others (includes corresponding
Graph/Chart) III-16

Table 80: Leading Players in the US Cochlear Implants
Market (2011) - Percentage Share Breakdown of Sales for
Cochlear Ltd., Advanced Bionics, and MED-EL (includes
corresponding Graph/Chart) III-17
Players in ABR/ OAE Analyzers III-17
Table 81: Leading Players in the US ABR/OAE Analyzers
Market (2011): Percentage Share Breakdown of Sales for
Natus Medical, Grason Stadler, and Others (includes
corresponding Graph/Chart) III-17
Regulations & Acts III-17
Safe Medical Devices Act (SDMA) III-17
Hearing Aid Compatibility Act 1988 III-17
American Disabilities Act (ADA) III-18
Federal Hearing Conservation Amendment III-18
ANSI Standards for the US III-18
Would FDA Re-Draw Approval Policies? III-18
Potential Market Risks for Manufacturers III-19
Recent Product Launches III-19
Recent Corporate Activity III-30
Select Key Players III-32
B.Market Analytics III-34
Table 82: The US Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-34

Table 83: The US Historic Review for Audiological Devices by
Product Segment - Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-35

Table 84: The US 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-36

2. CANADA III-37
A.Market Analysis III-37
Outlook III-37
Recent Product Launch III-37
Recent Corporate Activity III-37
B.Market Analytics III-39
Table 85: Canadian Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-39

Table 86: Canadian Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely- in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-40

Table 87: Canadian 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-41

Table 88: Canadian Market for Hearing Aids: Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-42

3. JAPAN III-43
A.Market Analysis III-43
Outlook III-43
Regulatory Environment III-43
Distribution System III-43
Recent Product Launches III-44
Rion Co. Ltd. - A Key Japanese Manufacturer III-45
B.Market Analytics III-46
Table 89: Japanese Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-46

Table 90: Japanese Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-47

Table 91: Japanese 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-48

Table 92: Japanese Market for Hearing Aids: Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-49

4. EUROPE III-50
A.Market Analysis III-50
Outlook III-50
European Hearing Aid Market - An Overview III-50
Hearing Aids - A Peek into Technology and Penetration Dynamics III-50
Would Economic Woes in Europe affect Demand for Hearing Aids? III-51
A Glimpse of the Competitive Environment in European Hearing
Devices Market III-51
Key Statistics III-51
Table 93: Hearing Impaired Population in Select European
Countries (includes corresponding Graph/Chart) III-51

Table 94: Binaural Fitting Rates in Select European
Countries/Regions: 2011 (includes corresponding
Graph/Chart) III-52
Cochlear Implants Market III-52
Regulatory Environment III-52
Private Sector Offers Lucrative Opportunities III-52
Reimbursement Issues III-52
Standards for Hearing Protection III-53
B.Market Analytics III-54
Table 95: European Recent Past, Current & Future Analysis
for Audiological Devices by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-54

Table 96: European Historic Review for Audiological Devices
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Revenues Figures in US$ Million for Years 2005
through 2009 (includes corresponding Graph/Chart) III-55

Table 97: European 14-Year Perspective for Audiological
Devices by Geographic Region - Percentage Breakdown of
Revenues for France, Germany, Italy, UK, Spain, Russia and
Rest of Europe Markets for Years 2005, 2011 & 2018 (includes
corresponding Graph/Chart) III-56

Table 98: European Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-57

Table 99: European Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-58

Table 100: European 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-59

Table 101: European Market for Hearing Aids: Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-60

4a. FRANCE III-61
A.Market Analysis III-61
Outlook III-61
Key Statistics III-61
Table 102: French Binaural Hearing Aid Adoption Rates by
Age Group: 2011 (includes corresponding Graph/Chart) III-61

Table 103: French Hearing Aid Retail Market (2011):
Percentage Breakdown of Sales for Retail Chains, Purchase
Groups and Independent Retail Stores (includes
corresponding Graph/Chart) III-61
Amplifon Groupe - A Key French Retailer of Hearing Aids III-62
Neurelec SA - A Major French Implant Manufacturer III-62
B.Market Analytics III-63
Table 104: French Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-63

Table 105: French Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-64

Table 106: French 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-65

4b. GERMANY III-66
A.Market Analysis III-66
Outlook III-66
German Hearing Aid Market - An Overview III-66
Key Statistics III-66
Table 107: German Binaural Hearing Aid Adoption Rates by
Age Group: 2011 (includes corresponding Graph/Chart) III-66
Competitive Landscape III-67
Table 108: Leading Players in the German Hearing Aid Retail
Market (2010): Percentage Breakdown of Volume Sales for
Independent Stores, Kind, GEERS Hörakustik, Amplifon and
Others (includes corresponding Graph/Chart) III-67
Recent Product Launches III-67
Siemens Audiologische Technik GmbH - A Key German Hearing
Aids Maker III-67
B.Market Analytics III-69
Table 109: German Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the- Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-69

Table 110: German Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely- in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-70

Table 111: German 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-71

4c. ITALY III-72
Market Analysis III-72
Table 112: Italian Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the- Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-73

Table 113: Italian Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind- the-Ear, In-
the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-74

Table 114: Italian 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-75

4d. THE UNITED KINGDOM III-76
A.Market Analysis III-76
Outlook III-76
Hearing Loss - A Prevalent Condition in the UK III-76
Table 115: Hearing Impaired Population Size in the UK by
Country: 2011 (includes corresponding Graph/Chart) III-76

Table 116: UK Population with Severe/Profound Hearing
Losses by Country: 2011 (includes corresponding
Graph/Chart) III-77

Table 117: UK Binaural Hearing Aid Adoption Rates by Age
Group: 2011 (includes corresponding Graph/Chart) III-77
Standards & Acts in the Industry III-77
Disability Discrimination Act 1995 III-77
Noise at Work Regulations 1989 III-78
Sales through Websites Push Hearing Aid Market Further III-78
A Peek into the NHS Market for Hearing Aids III-78
Table 118: UK Historic Hearing Aid Market by Payer
(2005-2008): Percentage Breakdown of Unit Sales for NHS and
Private Markets (includes corresponding Graph/Chart) III-79
Duopoly Nearing an End in the NHS Market III-79
Table 119: Leading Suppliers of Hearing Aids to the NHS
(2009-2011): Percentage Breakdown of Volume Shipments for
W. Demant, Siemens, Sonova and Others (includes
corresponding Graph/Chart) III-79
NHS Pulls Down Issues to Manageable Levels III-80
NHS Opens Doors for Further Competition III-80
Partial Reimbursements in Private Market to Alter Retailer
Fortunes III-80
Retail Market Statistics III-80
Table 120: Leading Players in the UK Private Market for
Hearing Instruments (2011): Percentage Breakdown of Volume
Sales for Independent Stores, Specsavers, Ormerod, Amplifon
and Hidden Hearing (includes corresponding Graph/Chart) III-80
Recent Product Launches III-81
B.Market Analytics III-82
Table 121: UK Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-82

Table 122: UK Historic Review for Audiological Devices by
Product Segment - Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-83

Table 123: UK 14-Year Perspective for Audiological Devices
by Product Segment - Percentage Breakdown of Revenues for
Hearing Aids (Behind- the-Ear, In-the-Ear, In-the-Canal and
Completely- in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) III-84

4e. SPAIN III-85
Market Analysis III-85
Table 124: Spanish Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-86

Table 125: Spanish Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-87

Table 126: Spanish 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-88

4f. RUSSIA III-89
Market Analysis III-89
Table 127: Russian Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-90

Table 128: Russian Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear, In-
the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-91

Table 129: Russian 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal), Measurement/
Testing Devices (Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others) and Cochlear
Implants Markets for Years 2005, 2011 & 2018 (includes
corresponding Graph/Chart) III-92

4g. REST OF EUROPE III-93
A.Market Analysis III-93
Outlook III-93
Denmark III-93
Danish Children with Hearing Impairment III-93
Public Clinics Dominate Hearing Aid Fittings III-93
Sweden III-93
Switzerland III-94
Belgium III-94
Recent Product Launches III-94
Recent Corporate Activity III-98
Select Key Players III-99
B.Market Analytics III-102
Table 130: Rest of Europe Recent Past, Current & Future
Analysis for Audiological Devices by Product Segment-
Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely- in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-102

Table 131: Rest of Europe Historic Review for Audiological
Devices by Product Segment - Hearing Aids (Behind-the-Ear,
In- the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-103

Table 132: Rest of Europe 14-Year Perspective for
Audiological Devices by Product Segment - Percentage
Breakdown of Revenues for Hearing Aids (Behind-the-Ear, In-
the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-104

5. ASIA-PACIFIC III-105
A.Market Analysis III-105
Outlook III-105
Hearing Aids Market Asia-Pacific - Market Overview III-105
Cochlear Implants Market III-105
Growth Prospects III-105
Regulatory Scenario III-105
Australia III-106
Retail Market Statistics III-106
Table 133: Australian Hearing Aid Retail Market (2011):
Percentage Breakdown of Revenues for Public Organizations,
Manufacturers' Retail, Independent Retail Stores and
Retail Chains (includes corresponding Graph/Chart) III-106
China III-106
Hearing Aids III-106
Cochlear Implants III-106
Chinese Government to Sponsor Surgery in Children with
Hearing Impairment III-106
Initiation of Cochlear Implant Production III-107
India III-107
Hearing Loss in Children More Prevalent in Rural Areas III-107
Hearing Impairment Scenario III-107
Technological Advances and Government Support Driving Sales III-108
Phonak Spreads Wings in to Rural Indian Markets III-108
World-Famous Cochlear Nucleus Implant System Now In Vietnam III-108
Recent Corporate Activity III-108
Cochlear Limited (Australia) - A Key Cochlear Implant
Manufacturer III-109
B.Market Analytics III-110
Table 134: Asia-Pacific Recent Past, Current & Future
Analysis for Audiological Devices by Product Segment -
Hearing Aids (Behind-the-Ear, In-the-Ear,In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-110

Table 135: Asia-Pacific Historic Review for Audiological
Devices by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-111

Table 136: Asia-Pacific 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-112

Table 137: Asia-Pacific Market for Hearing Aids: Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-113

6. LATIN AMERICA III-114
Market Analysis III-114
Table 138: Latin American Recent Past, Current & Future
Analysis for Audiological Devices by Product Segment-
Hearing Aids (Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-115

Table 139: Latin American Historic Review for Audiological
Devices by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-116

Table 140: Latin American 14-Year Perspective for
Audiological Devices by Product Segment - Percentage
Breakdown of Revenues for Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-117

Table 141: Latin American Market for Hearing Aids: Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-118

7. REST OF WORLD III-119
A.Market Analysis III-119
Outlook III-119
Hearing Aids Market in South Africa III-119
Hearing Impairment in Africa III-119
Facts and Figures III-119
B.Market Analytics III-120
Table 142: Rest of World Recent Past, Current & Future
Analysis for Audiological Devices by Product Segment-
Hearing Aids (Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-120

Table 143: Rest of World Historic Review for Audiological
Devices by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-121

Table 144: Rest of World 14-Year Perspective for
Audiological Devices by Product Segment - Percentage
Breakdown of Revenues for Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-122

Table 145: Rest of World Market for Hearing Aids: Annual
Sales Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-123

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 62 (including Divisions/Subsidiaries - 100)

The United States (37)
Canada (4)
Japan (3)
Europe (48)
- France (4)
- Germany (15)
- The United Kingdom (4)
- Italy (1)
- Spain (2)
- Rest of Europe (22)
Asia-Pacific (Excluding Japan) (8)

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