Contents:
COMMERCIAL VEHICLES
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. Executive Summary
1. INDUSTRY OVERVIEW II-1
A Prelude II-1
A Peek Into the Correlation Between the CV Industry & the
Transportation Industry II-2
Market Scenario II-2
Impact of the 2007-2009 Recession in Retrospect II-2
Factors Responsible for Decline in New Vehicle Sales II-3
Will Growth in Europe be Held Hostage by the European Debt
Crisis? II-4
Outlook II-5
Seeing Beyond the Decline of the Automotive Industry II-6
Developing Nations: The Focal Point for Future Growth II-7
Focus on Supplier-End User Relationship II-7
The Future is All About Being Green II-7
Competition: A Review II-8
The New Batting Order II-8
Table 1: OEM Automakers Worldwide (2008): Top 10 Companies
Ranked by Annual Revenues in US$ Billion (includes
corresponding Graph/Chart) II-8
Historic Market Share Findings II-9
Table 2: Heavy Commercial Vehicle Market Worldwide (2006):
Top 10 Global Manufacturers of Heavy Commercial Vehicles
Ranked by Production Volumes in ‘000 Units - Isuzu,
DaimlerChrysler, Volvo, Paccar, Tata, Hyundai, Navistar,
Nissan, Toyota and Hino (includes corresponding Graph/Chart) II-9
Table 3: Heavy Buses Market Worldwide (2006): Top 10 Global
Manufacturers of Heavy Buses Ranked by Production Volumes in
‘000 Units - Hyundai, Toyota, DaimlerChrysler, Fiat,
Navistar, General Motors, Volvo, M.A.N., Volkswagen and
Scania (includes corresponding Graph/Chart) II-9
2. PRODUCT SEGMENTATION II-10
Commercial Vehicles - A Classification II-10
Table 4: Categorization of Trucks based on GVW II-10
Categorization of Trucks based on Class and End-Use II-10
Commercial Vehicle Classification - By Region/Country II-11
United States & Canada II-11
Japan II-11
Europe II-11
Germany II-11
Italy II-11
United Kingdom II-11
Asia-Pacific II-11
Australia II-11
Table 5: Australian Light Commercial Vehicle Segmentation II-12
Table 6: Australian Heavy Commercial Vehicle Segmentation II-12
China II-12
India II-12
Indonesia II-12
Table 7: Indonesian Commercial Vehicle Classification II-13
South Korea II-13
Thailand II-13
Latin America II-13
Argentina II-13
Brazil II-13
Mexico II-13
3. AUTOMOBILE INDUSTRY ISSUES & TRENDS II-14
Telematics Industry to Transform into a Constant Source of
Revenue II-14
Spiraling Competition in the Trucking Industry Drives Focus on
Telematics II-14
New Automotive Block Exemption Comes Back Into Force II-15
New Regulations - An Overview II-15
After Market II-15
Primary Market II-16
Overcapacity Reaches Peak in the 2007-2009 Economic Recession II-17
Consolidation - Growth through Shrinkage II-17
2+2 = 5 . II-18
Consolidation - A Panacea for all Frills? II-18
The Fight for Survival II-18
Auto-IT Nexus - Big Money Online II-18
E-Commerce - A Burgeoning Industry II-18
Virtual Sales are for Real II-19
E-Tailers: Eating into Retailer Profit Margins II-19
E-Models - Redefining Retail and Distribution Landscape II-19
I. Manufacturers II-19
Cost Benefits II-19
A Shift in Trade-Off Curve II-20
Miscellaneous Benefits II-20
II. Consumers II-20
Enhanced Financial Control II-20
Value-Added-Services II-20
III. Suppliers II-20
Control Over Scheduling II-20
IV. Dealers II-21
Unlimited Options II-21
Automotive Electronics - An Emerging Phenomenon II-21
The Future “Auto” Mobile II-21
A Quick Glance at the Latest Innovations in Automobile
Electronics II-22
Night Vision II-22
Electronic Power Steering System II-22
OnStar Mobile Concierge Service II-22
Intelligent Cruise Control II-22
Collision-Warning Systems II-22
Smart Airbags II-22
Antilock Braking Systems (ABS) II-23
Drive-by-Wire Systems II-23
Smart Sensors II-23
Telematics II-23
In the World of Automotive Electronics II-23
It Pays to Integrate Systems II-23
Shift in Responsibility II-24
Hi-tech Systems Form a Competitive Platform II-24
The Other Side of the Coin II-24
4. INDUSTRY ANALYSIS II-25
Factors Driving New Vehicle Demand II-25
Macro-Economic Factors II-25
Size of the Economy II-25
National Economic/Regulatory Policies II-25
Fluctuating Exchange Rates II-25
Automobile Infrastructure II-25
Environmental Concerns II-26
Micro-Economic Factors II-26
Open Trade II-26
Regional Integration II-26
Consumer/Investment Financing II-26
Taxes II-27
Price II-27
Other Miscellaneous Factors II-27
Factors Driving Commercial Vehicle Demand II-27
Economic Activity II-27
Freight Rates II-27
Government Policy and Infrastructure Development II-28
5. ENVIRONMENTAL ISSUES II-29
Automobile Emissions - An Overview II-29
Petrol Vs. Diesel - Choosing Between the Lesser of Two Evils II-29
Methods to Cut Down Auto Emissions II-29
Use of Catalytic Converters and Oxidation Catalysts II-29
Hiking the Air to Fuel Ratio II-30
Direct Injection Technology II-30
Alternative Fuels - A Healthy Alternative Towards Reducing
Auto Emissions II-30
Biodiesel II-30
Electric Fuel II-30
Ethanol II-31
Hydrogen II-31
Methanol II-31
Natural Gas II-32
Propane II-32
P-Series II-32
Solar Fuel II-32
6. PRODUCT LAUNCHES II-33
Mitsubishi Motors to Introduce Commercial Mini Electric Vehicle II-33
Navistar and Mahindra Navistar Roll Out MN40 and MN49 II-33
Navistar Unveils eStar Trucks in Portland II-33
New Holland Unveils Rustler 120 II-33
Qingling Motors Launches ISUZU new FTR MCV II-33
GM India to Roll Out Trucks Developed in China II-34
Hindustan Motors Introduces "Winner" II-34
MFTBC Launches New Mitsubishi Fuso Super Great Trucks II-34
Volvo Trucks Unveils Volvo FMX II-34
GM East Africa Unveiled the Isuzu NQR Max Bus II-34
Daimler Vans Unveils New Sprinter II-35
FMP Introduces New MPX, Blizzard, Tornado 2.5 and View Van II-35
Renault Trucks Rolls Out Logan Pick-up and Logan Van II-35
Volkswagen Rolls Out Amarok II-35
Maruti Suzuki to Launch Maruti Kizashi in India II-36
Envision Motor to Introduce Dacia Logan Pick-up in North America II-36
Mahindra & Mahindra Launches Maxximo II-36
Renault Trucks Launches the New Renault Master II-36
Tata Motors Unveils Magic IRIS II-36
VECV Unveils Eicher VE Series Heavy Trucks II-36
VECV Rolls Out RESLF Bus II-37
M&M Unveils MN25 and MN31 Trucks II-37
Taiwan Rolls Out Electric Commercial Smart Vehicle II-37
Daimler to Unveil New Brand in India II-37
Tata Motors to Launch an Ace Variant II-37
Nissan Announces Launch of Commercial Vehicles in US II-37
M&M to Unveil New Variants of existing models II-38
Renault Launches Kangoo's Electric Version, the Renault Kangoo
Van ZE II-38
ePower Trucks Debuts XT320E, an Electric LCV II-38
Tata Motors Plans to Unveil Additional Commercial Vehicles II-39
Beiqi Foton Motor to Set up Commercial Vehicle Plant in Russia II-39
Volvo Buses Launches Volvo 9700 in Canada and US II-39
Ford Launches Ford Ranger Pick-Up II-39
Ford Launches Transit Connect in US II-40
Yale Materials Handling Launches ERC-VG II-40
Mahindra & Mahindra Introduces New Mighty Muscular Scorpio II-41
Tata Motors Unveil Xenon XT Pick-Up II-41
Citroen Launches Range of Relay Specialist Vans II-41
Chrysler Introduces Dodge Ram Truck II-41
Ford Launches Harley-Davidson F-150 Truck II-41
Volvo Trucks Introduces 700bhp Volvo FH16 II-42
American Honda Motor Launches Class 8 Diesel- Electric Truck II-42
Commercial Vehicle Group Launches National Seating Coach Bus
Passenger Seat II-42
HSCI Introduces Honda CR-V in India II-43
Mahindra Introduces Mahindra Gio in Cargo Commercial Vehicle
Category II-43
Hino Motors to Introduce Luxury Buses for Indian Roads II-44
Scania Collaborates with Irizar to Introduce Scania F270 model
in Tanzania II-44
Mercedes-Benz to Introduce Luxury Coaches and City Buses II-44
Mercedes-Benz Introduces Heavy Duty Truck II-44
Toyota Unveils Fortuner in India II-45
M&M Introduces Pick-up Version of Bolero II-45
Shaanxi Introduces First IV Heavy Truck in China II-45
Mercedes Unveils Citaro G Blue Tec Hybrid Bus II-45
Tata Motors Introduces New Range of Trucks in India II-45
MAN FORCE TRUCKS Unveils New Range of Tippers and Heavy Trucks II-46
Tata Motors Introduces Six New Vehicles II-46
Nissan Launches Advanced NV200 Vanette Compact Van II-46
MNAL to Introduce Heavy Commercial Trucks II-46
Piaggio Commercial Vehicles Launches Classic Ape Series in UK II-47
Toyota to Launch Updated Sienna II-47
Tata Motors Unveils Tata Ace EX, Tata Super Ace and Tata 407
Pickup II-47
Zhengzhou Nissan Automobile Rolls Out NT400 Cabstar II-47
Daimler to Launch Mitsubishi Fuso in India II-48
Toyota to Launch Hino Buses and Trucks in India II-48
Eicher to Introduce New Heavy Trucks Range II-48
Premier Introduces ‘Rio Sport Utility Vehicle II-48
7. PRODUCT LAUNCHES - A HISTORIC PERSPECTIVE BUILDER II-49
Hindustan Motors and Shandong Shefing Unveil HM- Shifeng Winner II-49
China FAW Group to Introduce New Light Commercial Vehicles in
South Africa II-49
Renault Launches a New Range of Renault Kangaroo Vans II-49
Navistar Introduces International DuraStar Hybrid Tractor II-49
Nissan Launches New NP200 Light Commercial Vehicle II-49
Volkswagen Unveils PickUp Truck II-50
Daimler to Unveil Range of New Green Commercial Vehicles II-50
Balqon to Launch New Heavy-Duty Electric Truck II-50
VE Commercial Vehicles to Introduce New 6X4 tractor trailer
and 6X4 tipper II-51
Hindustan Motors to Introduce New Variants of Lancer and Cedia II-51
Peterbilt Introduces Class 7 medium-duty Model 335 Hybrid Trucks II-51
Ashok Leyland to Introduce New Truck Range II-51
Mahindra & Mahindra Introduces Bolero Pick-Up Flatbed CNG II-51
Inland Kenworth to Launch New Hybrid Trucks II-51
Astra Trucks Unveils New H8 Range of Heavy-Duty Trucks II-52
Nissan to Introduce Light Commercial Vehicles in India II-52
Harris Commercials Introduces New Hino 300 Light Truck Range II-53
Volvo Introduces Volvo 7700 Hybrid-the First Commercial Hybrid
Bus II-53
The Volvo Group Unveils Fourth Generation Hybrid Solution II-54
Siam Nissan Automobile Introduces Frontier Navara Single Cab
Version II-54
Volkswagen Commercial Vehicles Unveils Volkswagen Pickup II-54
Volvo Trucks Unveils Two Novel Hybrid Refuse Trucks II-54
Mack Unveils Titan- a Novel Prestige Truck II-55
Daimler Introduces Ten Fuso Eco Hybrids- Largest Fleet Test of
Hybrid Trucks in Europe II-55
Setra Buses and Coach Delivers First Touring Bus with Active
Brake Assist II-55
Hino Motors Introduces ‘Pro Shift 6 Version for its Line of
Hino Ranger Medium-Duty Trucks II-56
Hino Motors Unveils its Hino Compass Telematics Product II-56
Nissan Introduces New Generation 2009 Pick-up Trucks II-56
GM Holden to Introduce New Light Commercial Vehicle II-57
General Motors to Introduce GMC Denali XT and GMC Sierra
Hybrid Truck II-57
Daimler Introduces New Diesel Hybrid Trucks II-57
Hummer Launches Novel 2009 H3T Pickup Truck II-58
Hyundai Motor to Introduce Commercial Vehicles II-58
Tata Unveils One-Ton Pickup and Two Novel Passenger Vehicles II-58
Nissan Motor to Introduce Light Commercial Vehicles in Russia II-59
Asia Motor Works Introduces 31 Ton Truck II-59
Meritor WABCO Vehicle Control Systems Launches OnGuardTM II-59
Ryder System Introduces RydeGreen Hybrid II-60
CTA Launch Hybrid Buses II-60
Nissan Introduces NV2500 Commercial Van II-60
Hino Launches Hino Profia Series of New Trucks II-60
Hino Rolls Out Large-Sized Route Bus II-61
Hino to Launch Medium-duty trucks in Korea II-61
Hino Releases New Line of Hino Ranger Trucks II-61
Nissan Adds Primastar to LCV Range II-61
Mack Introduces New Truck II-61
Renault Trucks Rolls Out Lightweight Trucks II-61
Volvo Rolls Out New Series of Wheel Loaders II-62
8. RECENT INDUSTRY ACTIVITY II-63
Fiat Spins Off Commercial Vehicles Business II-63
M&M Inaugurates Chakan Facility II-63
JAC to Build LCV Manufacturing Facility in Shandong Province II-63
Hyundai Motor to Enter Chinese Commercial Vehicles Market II-63
Opel and Renault Extend Partnership in the Light Commercial
Vehicle Sector II-64
Penske Acquires Bright Truck Leasing II-64
Infotech Enterprises America Acquires Daxcon Engineering II-64
MAN Nutzfahrzeuge and Rheinmetall AG Signs Merger Contract II-65
Hyundai Motors and Ziyang Nanjun Automobile Co to Establish
Joint Venture II-65
HDA and Truck Pride Merge to Form HDA Truck Pride II-65
Liberty to Merge with Tanfield Group II-66
SAIC to Sell Commercial Vehicles Assets of Huizhong Unit II-66
Mahindra & Mahindra to Take Over Ssangyong II-66
Ashok Leyland Enters Into an Agreement with Optare II-66
CHANA to Take Over Xiamen Golden Dragon II-67
Bredamenarinibus to Manufacture Buses at Karsan Facility II-67
Uzavtosanoat and Daimler Team up II-68
Dongfeng Commercial Vehicle Starts Building Shiyan Facility II-68
BAE Systems Bags US Government Commercial Armored Vehicles
Contract II-68
Spartan Motors to Assemble N-Series Gasoline Trucks II-68
Astana and Hyundai to Collaborate for Manufacture of
Commercial Vehicles II-68
Atul Auto to Enter Four Wheeler Segment II-69
AMW to Manufacture MCVs II-69
Textron Systems Takes over MillenWorks II-69
China GAIG to Acquire and Merge China Gonow II-69
Iran Khodro Diesel and Hyundai Motor to Enter into New
Collaboration II-69
Ashok Leyland and Nissan Motor Form Joint Venture II-69
MAN SE Collaborates with Sinotruk to introduce Heavy Duty
Truck Series II-70
Ashok Leylands Opens Facility at Pantnagar II-70
JAC to Enter Into Collaboration with Navistar and Caterpillar II-70
Ashok Leyland and WABCO Ink Agreement II-70
Swaraj to Set Up New Facility in Punjab II-71
Dongfeng Motor Initiates Construction of Xiangfan
Manufacturing Base II-71
Saic Motor Inks Agreement with Iveco II-71
Fiat Acquires Chrysler Group II-71
General Motors India and SAIC Enter into Collaboration II-72
9. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-73
Hinduja Group to Acquire a Majority Stake in Valeo II-73
FleetPride Takes over Keller Truck II-73
Scania Bags Order from X5 Retailx II-73
Daimler Trucks Bags Contract from the U.S. Army II-73
Tata Africa Holdings Acquires Nissans Manufacturing Plant II-73
Mercedes-Benz to Expand Manufacturing Facility II-74
Volkswagen to Acquire Stake in Scania II-74
Tongxin Ramps up Shipments of Commercial Vehicle Cab Structure II-74
Beiqi Foton and ZF Ink Cooperation Agreement II-74
Navistar and Caterpillar Ink a MOU II-75
Nissan Motor and Ashok Leyland Sign Master Cooperation Agreement II-75
Mitsubishi and Nissan to Expand OEM Supply Agreement II-75
Odebrecht Awards Contract to Scania II-76
Scania Bags Order from SBS Transit II-76
Scania Bags Order from Europa-Trans II-76
Scania Bags Order from Arla Foods II-77
MAN to Acquire Volkswagen Truck & Bus II-77
Veolia Inks Framework Agreement with MAN II-77
MAN Bags Order for Natural-gas Buses II-78
MFTBC to Consolidate Operations in North America II-78
MAN to Acquire Heavy Truck Business of Volkswagen II-78
Western Star to Collaborate with J&J Truck Bodies & Trailers II-79
John Clark Motor Acquires Clark Commercials II-79
Mitsubishi Caterpillar to Acquire Rocla Oyj II-80
LKQ Takes Over Goodys Truck Parts & Equipments II-80
LKQ Takes Over Automotive Rebuilders Supply II-81
ArvinMeritor Takes Over Trucktechnic II-81
Papé Takes Over Roberts Motor Company II-81
GAZ Acquires Stake in VM Motori II-81
Hyundai Signs Agreement with Seoul Metropolitan Government to
Supply Environment-Friendly Buses II-82
Hyundai Motor and Caparo India Sign Technical Agreement II-82
Navistar Defense Bags Contracts from US Army TACOM Life Cycle
Management Command II-82
Navistar Defense Bags Contract from US Marine Corps II-83
Navistar to Enter into Joint Venture with American LaFrance II-83
US Army TACOM Life Cycle Management Command Awards Contract to
Navistar Defense II-84
American Electric Power Awards Hybrid Trucks Contract to Navistar II-84
Volkswagen Expands Brazilian Production Capacity II-85
Isuzu Consolidates Indonesian business with Increase in Pantja
Motor Shares II-85
Shanghai Auto to Acquire its Ventures Partner II-85
Mahindra & Mahindra to Acquire Interest in Punjab Tractors II-86
Daimler Divests Stake in Chrysler Group II-86
Isuzu Enters into a Deal for Production of Trucks in Russia II-86
Isuzu Starts Production of a Medium-to-Heavy-Duty Bus for the
Indian Market II-86
Hino Inks JV Agreement with Didacol & Mitsui II-87
LDV Collaborates with Weststar Group II-87
Renault Trucks Enters into Collaborative Agreement with Karsan II-87
Fiat and Tata Enter into Pick-up Vehicle Production Agreement II-87
Dana Signs Sale and Purchase Agreement with Dongfeng Motor II-87
Scania Signs Agreement to Acquire Cimpomóvel Veículos Pesados II-88
Scania Enters into Partnership with Jiangsu Alfa Bus in China II-88
Volvo to Invest in Truck Assembly Facility in Russia II-88
Fiat and Tofas to Manufacture New LCV II-89
M&M Announces Plans to Establish Commercial Vehicle Plant II-89
Hino Motors to Open Truck Manufacturing Facility in West Virginia II-89
10. FOCUS ON SELECT PLAYERS II-90
AB Volvo Group (Sweden) II-90
UD Trucks Corporation (Japan) II-90
Chrysler Group LLC (US) II-91
Daimler AG (Germany) II-91
Fiat Industrial S.p.A. (Italy) II-91
Iveco (Italy) II-92
Irisbus Iveco II-92
Ford Motor Company (US) II-92
General Motors Corp. (US) II-93
Honda Motor Co., Ltd. (Japan) II-93
Hyundai Motor Company (South Korea) II-94
Isuzu Motors Ltd. (Japan) II-94
MAN Truck & Bus AG (Germany) II-94
Mitsubishi Fuso Truck and Bus Corporation (Japan) II-95
Navistar International Corporation (USA) II-95
Nissan Motor Co., Ltd. (Japan) II-96
PACCAR Inc. (USA) II-97
Scania AB (Sweden) II-97
Tata Motors Ltd. (formerly TELCO) (India) II-97
Toyota Motor Corp. (Japan) II-98
Hino Motors, Ltd (Japan) II-98
Volkswagen AG (Germany) II-98
11. GLOBAL MARKET PERSPECTIVE II-100
Table 8: World Recent Past, Current & Future Analysis for
Commercial Vehicles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) II-100
Table 9: World Historic Review for Commercial Vehicles by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-101
Table 10: World 15-Year Perspective for Commercial Vehicles by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-102
Table 11: World Recent Past, Current & Future Analysis for
Commercial Vehicles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed with Annual
Production Figures in Thousand Units for Years 2009 through
2017 (includes corresponding Graph/Chart) II-103
Table 12: World Historic Review for Commercial Vehicles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-104
Table 13: World 15-Year Perspective for Commercial Vehicles by
Geographic Region - Percentage Breakdown of Unit Production
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-105
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Industry Overview III-1
Table 14: North American Commercial Vehicle Market (2010):
Percentage Share Breakdown of Key Manufacturers (includes
corresponding Graph/Chart) III-1
Industry Issues and Trends III-2
Effect of CAFÉ Regulations on the US Light Truck Market III-2
It Pays to Consolidate III-2
Caution! Consumer in a Conservative Mood . III-2
Table 15: U.S Automotive Market: Average Age in Years for
Passenger Cars and Light Trucks for 2008 III-2
Brands Dominate Marketplace III-2
Financing - A Successful Sales Tool III-3
E-Model: Gaining Fast Market Acceptance III-3
Emergence of National Automobile Chains III-3
Factors Fueling Competition III-3
A Shrinking Market III-3
Overseas Brand Domination - The Threat is Real III-3
Historic Market Share Findings III-4
Table 16: Light Truck Market in the US (2006): Leading
Models Ranked by Sales - Ford F Series, Chevrolet
Silverado, Dodge Ram, GMC Sierra, Ford Explorer, Toyota
Tacoma, Honda Odyssey, Chevy TrailBlazer, Honda CR-V and
Toyota Sienna (In ‘000 Units) (In ‘000 Units) (includes
corresponding Graph/Chart) III-4
Focus on Select Players III-4
B.Market Analytics III-5
Table 17: US Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicle Segments
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-5
Table 18: US Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles,. Medium/Heavy Commercial Vehicle, and Buses
Segments Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-6
Table 19: US Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-7
Table 20: US Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles, Medium/Heavy
Commercial Vehicle and Buses Segments Independently Analyzed
with Annual Production Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) III-8
Table 21: US 15-Year Perspective for Commercial Vehicles by
Vehicle Segment - Percentage Breakdown of Unit Sales for
Light Commercial Vehicles and Medium/Heavy Commercial
Vehicle Segments for the Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-9
Table 22: US 15-Year Perspective for Commercial Vehicles by
Vehicle Segment - Percentage Breakdown of Unit Production
for Light Commercial Vehicles, Medium/Heavy Commercial
Vehicles, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-10
2. CANADA III-11
A.Market Analysis III-11
Industry Overview III-11
Preferred Alternative Fuel System Supplier III-11
B.Market Analytics III-12
Table 23: Canadian Recent Past, Current & Future Analysis
for Commercial Vehicles with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-12
Table 24: Canadian Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-13
Table 25: Canadian Historic Review for Commercial Vehicles
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-14
Table 26: Canadian Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-15
Table 27: Canadian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-16
3. JAPAN III-17
A.Market Analysis III-17
Overseas Japanese Auto Market III-17
United States - Largest Overseas Market III-17
Major Issues and Trends III-17
Supplier Cost-Cutting: The Latest Trend III-17
Regulatory Restrictions Continue to Challenge Overseas
Players III-17
Focus on Select Players III-17
B.Market Analytics III-18
Table 28: Japanese Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Trucks and
Buses Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-18
Table 29: Japanese Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Trucks and
Buses Independently Analyzed with Annual Production Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-19
Table 30: Japanese Historic Review for Commercial Vehicles
by Product Segment - Trucks and Buses Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-20
Table 31: Japanese Historic Review for Commercial Vehicles
by Product Segment - Trucks and Buses Independently Analyzed
with Annual Production Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) III-21
Table 32: Japanese 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Trucks and Buses Segments for the Years 2003, 2011
& 2017 (includes corresponding Graph/Chart) III-22
Table 33: Japanese 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Trucks and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-23
4. EUROPE III-24
A.Market Analysis III-24
Industry Overview III-24
Table 34: Truck Market in Western Europe (2008): Percentage
Share Breakdown of Unit Sales by Key Manufacturers
(includes corresponding Graph/Chart) III-24
Focus on Selelct Player III-25
B.Market Analytics III-26
Table 35: European Recent Past, Current & Future Analysis
for Commercial Vehicles by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-26
Table 36: European Recent Past, Current & Future Analysis
for Commercial Vehicles by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-27
Table 37: European Historic Review for Commercial Vehicles
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-28
Table 38: European Historic Review for Commercial Vehicles
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Production Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) III-29
Table 39: European 15-Year Perspective for Commercial
Vehicles by Geographic Region - Percentage Breakdown of Unit
Sales for France, Germany, Italy, UK, Spain, Russia, and
Rest of Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-30
Table 40: European 15-Year Perspective for Commercial
Vehicles by Geographic Region - Percentage Breakdown of Unit
Production for France, Germany, Italy, Spain, UK, Russia,
and Rest of Europe Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-31
4a. FRANCE III-32
A.Market Analysis III-32
Key Statistics III-32
Table 41: French Commercial Vehicle Production (2008):
Percentage Share Breakdown of Commercial Vehicles by
Domestic Manufacturer (includes corresponding Graph/Chart) III-32
Table 42: French LCV Market (2008): Percentage Share
Breakdown of Vehicle Registrations (5 Tonnes and above) by
Manufacturer (includes corresponding Graph/Chart) III-32
Table 43: French LCV Market (2008): Percentage Share
Breakdown of Vehicle Registrations (Under 5 Tonnes) by
Manufacturer (includes corresponding Graph/Chart) III-33
B.Market Analytics III-34
Table 44: French Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles, Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-34
Table 45: French Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-35
Table 46: French Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles, Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-36
Table 47: French Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles, Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-37
Table 48: French 15-Year Perspective for Commercial Vehicles
by Vehicle Segment - Percentage Breakdown of Unit Sales for
Light Commercial Vehicles, Medium/ Heavy Commercial
Vehicles, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-38
Table 49: French 15-Year Perspective for Commercial Vehicles
by Vehicle Segment - Percentage Breakdown of Unit Production
for Light Commercial Vehicles, Medium/Heavy Commercial
Vehicle, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-39
4b. GERMANY III-40
A.Market Analysis III-40
Market Overview III-40
Industry Trends III-40
Outsourcing - A Preferred Cost-cutting Tool III-40
German Auto Business - Going the e-way III-40
Towards a “Greener” Germany III-40
B.Market Analytics III-41
Table 50: German Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles, Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-41
Table 51: German Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-42
Table 52: German Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-43
Table 53: German Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-44
Table 54: German 15-Year Perspective for Commercial Vehicles
by Vehicle Segment - Percentage Breakdown of Unit Sales for
Light Commercial Vehicles, Medium/ Heavy Commercial
Vehicles, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-45
Table 55: German 15-Year Perspective for Commercial Vehicles
by Vehicle Segment - Percentage Breakdown of Unit Production
for Light Commercial Vehicles, Medium/ Heavy Commercial
Vehicle, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-46
4c. ITALY III-47
A.Market Analysis III-47
Environmental Concerns - Government Gets Eco-Friendly III-47
B.Market Analytics III-48
Table 56: Italian Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles, Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-48
Table 57: Italian Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-49
Table 58: Italian Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-50
Table 59: Italian Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-51
Table 60: Italian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles, Medium/ Heavy
Commercial Vehicles, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-52
Table 61: Italian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles, Medium/ Heavy
Commercial Vehicle, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-53
4d. THE UNITED KINGDOM III-54
A.Market Analysis III-54
Industry Overview III-54
Industry/Market Trends III-54
Premium on Quality and Technology III-54
Commercial Vehicles Head Recovery III-54
Britain - A Major Production Hub for Japanese Automakers III-54
B.Market Analytics III-55
Table 62: UK Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles, Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-55
Table 63: UK Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-56
Table 64: UK Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-57
Table 65: UK Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-58
Table 66: UK 15-Year Perspective for Commercial Vehicles by
Vehicle Segment - Percentage Breakdown of Unit Sales for
Light Commercial Vehicles, Medium/Heavy Commercial Vehicles,
and Buses Segments for the Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-59
Table 67: UK 15-Year Perspective for Commercial Vehicles by
Vehicle Segment - Percentage Breakdown of Unit Production
for Light Commercial Vehicles, Medium/Heavy Commercial
Vehicle, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-60
4e. SPAIN III-61
Market Analytics III-61
Table 68: Spanish Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles, Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-61
Table 69: Spanish Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-62
Table 70: Spanish Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-63
Table 71: Spanish Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-64
Table 72: Spanish 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles, Medium/ Heavy
Commercial Vehicles, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-65
Table 73: Spanish 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles, Medium/Heavy
Commercial Vehicle, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-66
4f. RUSSIA III-67
A.Market Analysis III-67
Industry Overview III-67
A Major Auto Market Despite High Entry Barriers III-67
Industry Trends III-67
Government Initiates Programs to Jump Start Auto Industry III-67
B.Market Analytics III-68
Table 74: Russian Recent Past, Current & Future Analysis for
Commercial Vehicles with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-68
Table 75: Russian Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-69
Table 76: Russian Historic Review Analysis for Commercial
Vehicles -Annual Sales Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) III-70
Table 77: Russian Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-71
Table 78: Russian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles, Medium/Heavy
Commercial Vehicle, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-72
4g. REST OF EUROPE III-73
Market Analysis III-73
Table 79: Rest of Europe Recent Past, Current & Future
Analysis for Commercial Vehicles with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-73
Table 80: Rest of Europe Recent Past, Current & Future
Analysis for Commercial Vehicles with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-74
Table 81: Rest of Europe Historic Review for Commercial
Vehicles with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-75
Table 82: Rest of Europe Historic Review for Commercial
Vehicles with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-76
5. ASIA-PACIFIC III-77
A.Market Analysis III-77
Market Overview III-77
Major Industry Issues III-77
ASEAN - Emergence as a Powerful Economic Entity III-77
AFTA - Redefining ASEAN Automobile Markets III-77
Cultural Issues - A Major Trade Barrier III-77
Focus on Select Players III-78
B.Market Analytics III-81
Table 83: Asia-Pacific Recent Past, Current & Future
Analysis for Commercial Vehicles by Geographic Region -
Australia, China, India, Indonesia, Malaysia, South Korea,
Taiwan, Thailand, and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-81
Table 84: Asia-Pacific Recent Past, Current & Future
Analysis for Commercial Vehicles by Geographic Region -
Australia, China, India, Indonesia, Malaysia, South Korea,
Taiwan, Thailand, and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-82
Table 85: Asia-Pacific Historic Review for Commercial
Vehicles by Geographic Region - Australia, China, India,
Indonesia, Malaysia, South Korea, Taiwan, Thailand, and Rest
of Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2003 through 2008
(includes corresponding Graph/Chart) III-83
Table 86: Asia-Pacific Historic Review for Commercial
Vehicles by Geographic Region - Australia, China, India,
Indonesia, Malaysia, South Korea, Taiwan, Thailand, and Rest
of Asia-Pacific Markets Independently Analyzed with Annual
Production Figures in Thousand Units for Years 2009 through
2017 (includes corresponding Graph/Chart) III-84
Table 87: Asia-Pacific 15-Year Perspective for Commercial
Vehicles by Geographic Region - Percentage Breakdown of Unit
Sales for Australia, China, India, Indonesia, Malaysia,
South Korea, Taiwan, Thailand, and Rest of Asia-Pacific
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-85
Table 88: Asia-Pacific 15-Year Perspective for Commercial
Vehicles by Geographic Region - Percentage Breakdown of Unit
Production for Australia, China, India, Indonesia, Malaysia,
South Korea, Taiwan, Thailand, and Rest of Asia-Pacific
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-86
5a. AUSTRALIA III-87
A.Market Analysis III-87
Industry Overview III-87
Commercial Vehicle Telematics Market in Australia III-87
B.Market Analytics III-88
Table 89: Australian Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-88
Table 90: Australian Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-89
Table 91: Australian Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-90
Table 92: Australian Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-91
Table 93: Australian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles and Medium/ Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-92
Table 94: Australian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles and Medium/ Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-93
5b. CHINA III-94
A.Market Analysis III-94
Chinese Automobile Market - An Introduction III-94
WTO Accession Removes “Great Wall” of Trade Barriers III-94
The focus of Global Manufacturers III-94
Domestic Auto Sales - To Lay the Road for a Healthy Trend III-94
Foreign Collaboration - Key to Future Growth III-95
Major Issues III-95
WTO - Impact on Domestic Automotive Industry III-95
Government Regulations III-95
Scarcity of Quality Components and Skilled Labor Hinder
Rapid Progress III-95
Role of the Government III-96
Entry of Foreign Players to Rewrite Competitive Dynamics III-96
B.Market Analytics III-97
Table 95: Chinese Recent Past, Current & Future Analysis for
Commercial Vehicles with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-97
Table 96: Chinese Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles, Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-98
Table 97: Chinese Historic Review for Commercial Vehicles
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-99
Table 98: Chinese Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles, Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-100
Table 99: Chinese 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles, Medium/ Heavy
Commercial Vehicle, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-101
5c. INDIA III-102
A.Market Analysis III-102
Market Overview III-102
Key Industry Issues and Trends III-102
Indian Auto Players Track Growth Spurt in Small Truck Sector III-102
Erosion of Profit Margins III-102
Second-hand Imports III-102
Competitive Scenario III-102
Leading Players III-102
Key Statistics III-103
Table 100: Indian Commercial Vehicle Market (2009):
Percentage Share Breakdown of Medium &Heavy Commercial
Vehicle (Passenger) by Company (includes corresponding
Graph/Chart) III-103
Table 101: Indian Commercial Vehicle Market (2009):
Percentage Share Breakdown of Medium &Heavy Commercial
Vehicle (Goods) by Company (includes corresponding
Graph/Chart) III-104
Table 102: Indian Commercial Vehicle Market (2009):
Percentage Share Breakdown of Light Commercial Vehicle
(Passenger) by Company (includes corresponding Graph/Chart) III-104
Table 103: Indian Commercial Vehicle Market (2009):
Percentage Share Breakdown of Light Commercial Vehicle
(Goods) by Company (includes corresponding Graph/Chart) III-104
B.Market Analytics III-105
Table 104: Indian Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicle Segments
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-105
Table 105: Indian Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicle Segments
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-106
Table 106: Indian Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-107
Table 107: Indian Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-108
Table 108: Indian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-109
Table 109: Indian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-110
5d. INDONESIA III-111
A.Market Analysis III-111
Market Overview III-111
Automotive Market Classification III-111
Commercial Vehicles - Powering Industry Growth III-111
Imports & Exports: Auto Industry's Lifeline III-111
Competitive Scenario III-112
B.Market Analytics III-112
Table 110: Indonesian Recent Past, Current & Future Analysis
for Commercial Vehicles with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-112
Table 111: Indonesian Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicles,
and Buses Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-113
Table 112: Indonesian Historic Review for Commercial
Vehicles Annual Sales Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) III-114
Table 113: Indonesian Historic Review for Commercial
Vehicles by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicles, and Buses Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-115
Table 114: Indonesian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles, Medium/Heavy
Commercial Vehicle, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-116
5e. MALAYSIA III-117
A.Market Analysis III-117
Industry Overview III-117
Malaysian Commercial Vehicle Telematics Market III-117
Increasing Fuel Costs III-117
Malaysian Logistics and Trucking Businesses III-117
Increase in Awareness Levels III-118
Market Challenges III-118
Absence of Standardization III-118
Skepticism about Telematics Companies III-118
High Cost III-118
B.Market Analytics III-119
Table 115: Malaysian Recent Past, Current & Future Analysis
for Commercial Vehicles with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-119
Table 116: Malaysian Recent Past, Current & Future Analysis
for Commercial Vehicles with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-120
Table 117: Malaysian Historic Review for Commercial Vehicles
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-121
Table 118: Malaysian Historic Review for Commercial Vehicles
with Annual Production Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) III-122
5f. SOUTH KOREA III-123
Market Analysis III-123
Table 119: South Korean Recent Past, Current & Future
Analysis for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicles,
and Buses Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-123
Table 120: South Korean Recent Past, Current & Future
Analysis for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicles,
and Buses Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-124
Table 121: South Korean Historic Review for Commercial
Vehicles by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicles, and Buses Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-125
Table 122: South Korean Historic Review for Commercial
Vehicles by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicles, and Buses Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-126
Table 123: South Korean 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles, Medium/Heavy Commercial
Vehicles, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-127
Table 124: South Korean 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles, Medium/Heavy
Commercial Vehicle, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-128
5g. TAIWAN III-129
A.Market Analysis III-129
Industry Overview III-129
WTO Impact on Industry III-129
Market Trends III-129
Major Auto Manufacturers Step on the R&D Pedal III-129
China - Taiwanese Auto Industry's Single Largest Customer III-129
B.Market Analytics III-130
Table 125: Taiwanese Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-130
Table 126: Taiwanese Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-131
Table 127: Taiwanese Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-132
Table 128: Taiwanese Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-133
Table 129: Taiwanese 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-134
Table 130: Taiwanese 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-135
5h. THAILAND III-136
A.Market Analysis III-136
Industry Overview III-136
Challenges Facing Thai Automobile Industry III-136
Market to Surge in the Wake of Competition III-136
The Gateway to ASEAN Market III-136
Government Implements Corporate-Friendly Trade Incentives
and Regulations III-137
Initiatives Toward Market Liberalization III-137
Local Automakers - Paying the Price of Liberalization? III-137
Offers Level Playing Field for all Participants III-137
Government's Role in Auto Market Development III-138
AFTA - Expected to Power Future Growth III-138
Industry Issues III-138
Ambiguous Taxation of Vehicles III-138
ASEAN to Face Trade Competition from China III-138
Government Land Transport Policies III-139
Competition Expected to Intensify as Major Players Expand
Market Presence III-139
B.Market Analytics III-139
Table 131: Thai Recent Past, Current & Future Analysis for
Commercial Vehicles with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-139
Table 132: Thai Recent Past, Current & Future Analysis for
Commercial Vehicles by Product Segment - Light Commercial
Vehicles and Medium/Heavy Commercial Vehicles, and Buses
Independently Analyzed with Annual Production Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-140
Table 133: Thai Historic Review for Commercial Vehicles with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-141
Table 134: Thai Historic Review for Commercial Vehicles by
Product Segment - Light Commercial Vehicles and Medium/Heavy
Commercial Vehicles, and Buses Independently Analyzed with
Annual Production Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-142
Table 135: Thai 15-Year Perspective for Commercial Vehicles
by Vehicle Segment - Percentage Breakdown of Unit Production
for Light Commercial Vehicles, Medium/Heavy Commercial
Vehicles, and Buses Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-143
5i. REST OF ASIA-PACIFIC III-144
A.Market Analysis III-144
Market Scenario III-144
B.Market Analytics III-144
Table 136: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Commercial Vehicles - Annual Sales
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-144
Table 137: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Commercial Vehicles with Annual
Production Figures in Thousand Units for Years 2009 through
2017 (includes corresponding Graph/Chart) III-145
Table 138: Rest of Asia-Pacific Historic Review for
Commercial Vehicles with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-146
Table 139: Rest of Asia-Pacific Historic Review for
Commercial Vehicles with Annual Production Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-147
6. LATIN AMERICA III-148
A.Market Analysis III-148
Industry Overview III-148
Automobile Industry Prospects - A Future Window III-148
Industry Trends III-148
Latin America - Europe's Next Auto Destination? III-148
Closer Ties with EU and US Propels Growth in Latin America III-148
Trade Agreements - Powering Industry Growth III-149
NAFTA - Fueling Mexican Auto Production III-149
MERCOSUR - A Shortsighted Long Term Plan? III-149
B.Market Analytics III-150
Table 140: Latin American Recent Past, Current & Future
Analysis for Commercial Vehicles by Geographic Region -
Argentina, Brazil, Mexico, and Rest of Latin American
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-150
Table 141: Latin American Recent Past, Current & Future
Analysis for Commercial Vehicles by Geographic Region -
Argentina, Brazil, Mexico, and Rest of Latin American
Markets Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-151
Table 142: Latin American Historic Review for Commercial
Vehicles by Geographic Region - Argentina, Brazil, Mexico,
and Rest of Latin American Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-152
Table 143: Latin American Historic Review for Commercial
Vehicles by Geographic Region - Argentina, Brazil, Mexico,
and Rest of Latin American Markets Independently Analyzed
with Annual Production Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) III-153
Table 144: Latin American 15-Year Perspective for Commercial
Vehicles by Geographic Region - Percentage Breakdown of Unit
Sales for Argentina, Brazil, Mexico, and Rest of Latin
American Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-154
Table 145: Latin American 15-Year Perspective for Commercial
Vehicles by Geographic Region - Percentage Breakdown of Unit
Production for Argentina, Brazil, Mexico, and Rest of Latin
American Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-155
6a. ARGENTINA III-156
Market Analysis III-156
Table 146: Argentinean Recent Past, Current & Future
Analysis for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-156
Table 147: Argentinean Recent Past, Current & Future
Analysis for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-157
Table 148: Argentinean Historic Review for Commercial
Vehicles by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-158
Table 149: Argentinean Historic Review for Commercial
Vehicles by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-159
Table 150: Argentinean 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-160
Table 151: Argentinean 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles and Medium/ Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-161
6b. BRAZIL III-162
A.Market Analysis III-162
Countering the Long-term Risk III-162
Key Statistics III-162
Table 152: Brazilian Heavy Trucks Market (2008): Percentage
Share Breakdown of Units Sales by Company (includes
corresponding Graph/Chart) III-162
Table 153: Brazilian Heavy Trucks Market (2008): Breakdown
of Production by Company (in ‘000 Units) (includes
corresponding Graph/Chart) III-163
Table 154: Brazilian Buses Market (2009): Percentage Share
Breakdown of Unit Sales by Company (includes corresponding
Graph/Chart) III-163
Table 155: Brazilian LCV Market (2008): Percentage Share
Breakdown of Unit Sales by Company (includes corresponding
Graph/Chart) III-163
Table 156: Brazilian LCV Market (2008): Breakdown of
Vehicle Production by Company (in ‘000 Units) (includes
corresponding Graph/Chart) III-164
B.Market Analytics III-164
Table 157: Brazilian Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicles,
and Buses Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-164
Table 158: Brazilian Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/Heavy Commercial Vehicles,
and Buses Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-165
Table 159: Brazilian Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicles, and Buses Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-166
Table 160: Brazilian Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicles, and Buses Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-167
Table 161: Brazilian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Sales for Light Commercial Vehicles, Medium/ Heavy
Commercial Vehicles, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-168
Table 162: Brazilian 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles, Medium/Heavy
Commercial Vehicle, and Buses Segments for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-169
6c. MEXICO III-170
A.Market Analysis III-170
Market Overview III-170
B.Market Analytics III-170
Table 163: Mexican Recent Past, Current & Future Analysis
for Commercial Vehicles with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-170
Table 164: Mexican Recent Past, Current & Future Analysis
for Commercial Vehicles by Product Segment - Light
Commercial Vehicles and Medium/ Heavy Commercial Vehicle
Segments Independently Analyzed with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-171
Table 165: Mexican Historic Review for Commercial Vehicles
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-172
Table 166: Mexican Historic Review for Commercial Vehicles
by Product Segment - Light Commercial Vehicles and
Medium/Heavy Commercial Vehicle Segments Independently
Analyzed with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-173
Table 167: Mexican 15-Year Perspective for Commercial
Vehicles by Vehicle Segment - Percentage Breakdown of Unit
Production for Light Commercial Vehicles and Medium/Heavy
Commercial Vehicle Segments for the Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-174
6d. REST OF LATIN AMERICA III-175
Market Analysis III-175
Table 168: Rest of Latin America Recent Past, Current &
Future Analysis for Commercial Vehicles - Annual Sales
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-175
Table 169: Rest of Latin America Recent Past, Current &
Future Analysis for Commercial Vehicles - Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-176
Table 170: Rest of Latin America Historic Review for
Commercial Vehicles with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-177
Table 171: Rest of Latin America Historic Review for
Commercial Vehicles with Annual Production Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-178
7. REST OF WORLD III-179
A.Market Analysis III-179
South Africa III-179
B.Market Analytics III-180
Table 172: Rest of World Recent Past, Current & Future
Analysis for Commercial Vehicles with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-180
Table 173: Rest of World Recent Past, Current & Future
Analysis for Commercial Vehicles with Annual Production
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-181
Table 174: Rest of World Historic Review for Commercial
Vehicles with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-182
Table 175: Rest of World Historic Review for Commercial
Vehicles with Annual Production Figures in Thousand Units
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-183
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 194 (including Divisions/Subsidiaries - 268)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 45
Canada 9
Japan 14
Europe 134
France 15
Germany 30
The United Kingdom 22
Italy 21
Spain 2
Rest of Europe 44
Asia-Pacific (Excluding Japan) 51
Latin America 11
Africa 1
Middle East 3
------------------------------------------
Contents:
Demand for commercial vehicles closely correlates with an economy’s Index of Industrial Production (IIP), given the fact that transportation of goods, commodities and passengers, is a critical aspect of economic development. The manufacturing, agriculture, construction, and wholesale/retail trade industries, especially, are heavily reliant on the transportation industry. Efficient commercial transport systems provide both economic and social opportunities for economic growth by creating employment, investments and access to market opportunities. The importance of transportation can be put into perspective by the fact that transportation accounts for over 5% of the total cost of each unit of output in manufacturing, and represents over 18% of all household expenditures, and contributes between 10% and 18% towards an economy’s GDP each year. Logistics, distribution and passenger transportation industries are heavy end-uses of commercial vehicles. Given that mobility is a catalyst for industrialization, it is opportunities galore for both production and sales of commercial vehicles in developing markets in Asia-Pacific, Latin America, and Middle East. Developments in road networks/infrastructure are also expected to drive up demand for CVs in the region. Expansion of urban areas in term of sprawl area, growth in the size of population settlements and the ensuing need to travel longer distances are poised to benefit mass/public transportation systems, thus generating opportunities for vehicle fleet expansion.
As environmental health aligns with economic health the world over, OEM automakers design and development focus is projected to shift towards environmentally friendly features such as lower emissions and superior fuel efficiency. Stricter regulations surrounding environmental and passenger protection is stimulating technology transformation in the CV industry. Fuel-efficient cars, sophisticated safety features, intelligent navigation technologies are all poised to remain focal areas in the future. With automakers in the midst of engineering a turnaround, venture capital funding in innovative automobile technologies show promising signs of resurgence. Efficiency, comfort, style, safety, functional elegance and flexible architecture are forecast to emerge into prime vehicle attributes that will drive market gains in the future. The new generation of commercial vehicles manufactured in the upcoming years will be increasingly equipped with telematics designed to support the provision of value added Transport Information and Control Systems (TICS) services, such as, traffic and travel information (Pre-trip information, On-trip driver information, Personal information services, Route guidance and navigation etc), Traffic management (Transportation planning support, Traffic control, Incident management, Policing/enforcing traffic regulations, etc), Emergency management (Hazardous materials and incident notification, Emergency notification and personal security, etc) Electronic payment, among others. Growing demand for commercial vehicle on-board safety monitoring, commercial vehicle fleet management, commercial vehicle pre-clearance, will especially drive up demand for CV telematics.
While the automotive industry is steadily recovering the world over, supported by resurgence in new vehicle purchases, increase in vehicle miles traveled, fleet size expansion and replacements of aging vehicle fleets, the industry in Europe is running into fresh set of challenges. The industry in the region currently continues to vacillate between optimism and fear, marring sentiments in an otherwise recovering market. Macro themes affecting Europe include the prolonging of the sovereign debt crisis as a result of the half-measures implemented till date in attempts to stave off the crisis, a dysfunctional financial system that is fuelling a slow-motion economic collapse and fears over reduced consumer spending and slower economic growth as a result of austerity measures. Nervous over the play out of the sovereign debt crisis drama, the domestic auto industry is facing immediate hurdles, such as, credit restriction, consumer indecisiveness, fears of slowing vehicle sales, high labor costs, and possible collapse of consumer confidence in the event of escalation in the severity of the debt crisis. For instance, with banks in Europe voicing intentions of capping exposure to vehicle loans to reduce commercial and consumer debt loads, automakers and dealers are already coming under pressure to finance sales of new vehicles. The heat raised by the Euro debt crisis in the auto industry in the EU is reflected by the growing concerns voiced by auto majors like Ford, General Motors, Fiat, over the volatile and fluctuating profits being recorded in the region.
At the extreme pessimistic end of the spectrum, bearish market sentiments indicate that multiple defaults by debt ridden economies could trigger a collapse of the Euro as a common currency. The return to local currency, although currently not seen as likely, can spell doom pushing the automobile industry into a complete meltdown like the one witnessed during the 2007-2009 recession. While no easy and immediate solutions exist for Europe’s macroeconomic imbalances, current economic data leaves room for hope. For instance, Germany’s relative resilience in handling the euro zone crisis is helping strengthen confidence levels. Given the yet encouraging outlook for the German economy, the largest in the euro zone, it is not all gloom and doom as pessimists might view. Encouraging economic data such as comparatively lower levels of unemployment, better trade surplus accounts, and stable industrial output and manufacturing indices, indicate that the real German economy has not yet been impacted by the crisis as feared.
Market sentiments are additionally strengthened by the fact that the sovereign debt crisis has not yet been transmitted to the real economy as is indicated by the relative stability of the value of the Euro currency. The intrinsic value of the euro has been stable despite fears of massive inflation, and the Euro continues to remain the dominant world currency in comparison to the dollar. Also, fears over possible implementation of austerity measures dragging down consumer spending is also temporarily being allayed. Although the Greek government under the leadership of Lucas Papademos, voiced intentions of implementing fiscal austerity packages to reduce the country’s widening deficits, similar measures are currently not seen as likely in relatively stronger economies with lower debt loads like in Germany and Italy. A key reason why an overly hasty stand on spending cuts is not seen as likely is the growing acceptance of the counterproductive implications of such a strategy. For instance, spending cuts can curtail GDP growth and further reduce revenues and weaken the government’s ability to repay its debts while simultaneously resulting in larger fiscal deficits accumulating into higher public debts.
Against this backdrop, capital investments in commercial vehicles are expected to hold up in the year 2012. Immediate production cutbacks in the region are not seen as likely, given the yet patchy slowdown in auto sales. For instance, there continues to exist pockets of strength in regions, such as in Germany and the UK alongside the quarterly weakness witnessed in France, Spain and Portugal. The odds are in favor of the automobile industry given the current guarded optimism over the government’s latest attempts to rein in the debt crisis, which in effect discounts the impact of a possible Eurozone crisis, which is still not confirmed as a technical recession. Also, the 2007-2009 recession inspired adoption of leaner inventory holding strategies and restructured cost bases, and shrewd expansion into developing countries to minimize risk exposure in domestic markets, now has the automotive industry in the region better equipped to weather a possible Eurozone slowdown. Nevertheless, auto makers in the region remain concerned and are continuing to lobby for a quicker intervention of the European leaders in resolving the debt crisis. Currently, however production continues to hold up even in the face of weaker than expected growth and optimism remains with no downgrade in the outlook for auto production. Although short-termed, concerns of the automobile industry are currently alleviated with news about the governments in EU legislating additional bailouts which in effect kicks the EU debt can further down the road. Although these short-term measures do not provide a permanent solution to the crisis and in reality indicates deferring of conclusive, corrective action, market sentiments are nevertheless encouraged.
As stated by the new market research report on Commercial Vehicles, United States and Asia-Pacific remain two of the largest markets worldwide. Asia-Pacific is forecast to emerge into the fastest growing market, trailing a projected CAGR of 6.5% over the analysis period 2009 through 2017.
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