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Messaging Policy Management Trends, 2006-2009

Osterman Research, Inc, Aug 2006


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This study analyzes the market for email and instant messaging (IM) policy management/messaging governance in the mid-sized business and enterprise market in North America. The study will focus on the key market drivers that are motivating organizations to adopt integrated policy approaches for managing their email and IM infrastructures. The study will also focus on how vendors can take advantage of these trends by developing new offerings that are aligned with these market drivers.

This report is focused on the specific information requirements of vendors that offer messaging-related products, managed services and other offerings. Topics to be covered in Messaging Policy Management Trends, 2006-2009 will include the following, but as with all our multiclient studies, questions from early subscribers will be fielded in the surveys conducted specifically for this report:

- Key factors and market forces that are driving mid-sized and large organizations to adopt integrated, policy-driven approaches for:
Managing inbound content (anti-virus, anti-spam, anti-spyware).
Managing outbound content to control distribution of intellectual property, how and when outbound content is encrypted, digital rights management, etc.
Managing the retention of critical business information through archiving and other technologies for regulatory compliance, legal discovery, storage management, etc.
Managing disaster recovery and other aspects of messaging.

- Key regulatory and legal drivers that are forcing changes in the way that email and IM systems are managed, including a detailed analysis of important regulatory and legal changes that are impacting organizations.
- Key features and functions that organizations are seeking in policy-management systems.
- A detailed analysis of organizations’ current and future views on software, appliance and managed service delivery models for providing policy management capabilities.
- Price points that organizations are willing to pay for various offerings.
- A detailed cost analysis that demonstrates the costs of managing messaging systems using point, best-of-breed solutions versus integrated, policy-driven systems.
- Opinions of and ratings for vendors that offer standalone and integrated policy management offerings.
- Contact information for messaging system and service providers.
- Other topics to be determined by early subscribers to the report.



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