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Mobile Music: A New Marketing Challenge
eMarketer, May 2006, Pages: 18
Mobile music is seen by the record companies as nothing less than a lifeline, and for mobile carriers it's the first non-voice, high bandwidth service where there is demonstrable willingness-to-pay on the part of consumers. No wonder the music scene is shifting, and fast.
Attention: Telecom and Internet Providers, Music Producers, Distributors and Marketers, Radio and Satellite Networks, Advertising Agencies, and Financial Analysts.
The Mobile Music report tracks the rapid changes that are transforming the world of music.
There is no doubt that, starting this year, marketers will see rapidly escalating demand for activity centered on mobile music. It is one of the few bright spots in an otherwise clouded future for the global music business.
However, marketers must understand the motivations of those demanding these services, the music industry and mobile service providers, involve more than simply exploiting an exciting new opportunity.
Key questions the 'Mobile Music' report answers:
-What is driving the mobile music industry?
- How large is the market for mobile music?
- What is its growth potential?
- What challenges and opportunities does mobile music present for marketers?
- What should marketers be doing now?
- And many more...
The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions for the future.
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