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Mobile Music: A New Marketing Challenge
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Description: |
Mobile music is seen by the record companies as nothing less than a lifeline, and for mobile carriers it's the first non-voice, high bandwidth service where there is demonstrable willingness-to-pay on the part of consumers. No wonder the music scene is shifting, and fast.
Attention: Telecom and Internet Providers, Music Producers, Distributors and Marketers, Radio and Satellite Networks, Advertising Agencies, and Financial Analysts.
The Mobile Music report tracks the rapid changes that are transforming the world of music.
There is no doubt that, starting this year, marketers will see rapidly escalating demand for activity centered on mobile music. It is one of the few bright spots in an otherwise clouded future for the global music business.
However, marketers must understand the motivations of those demanding these services, the music industry and mobile service providers, involve more than simply exploiting an exciting new opportunity.
Key questions the "Mobile Music" report answers:
-What is driving the mobile music industry?
- How large is the market for mobile music?
- What is its growth potential?
- What challenges and opportunities does mobile music present for marketers?
- What should marketers be doing now?
- And many more...
The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions for the future. |
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Contents: |
Impetus
Worldwide Music Industry Revenues, by Segment, 2005-2010 (millions)
- Overview
- Issues & Questions
The eMarketer View
Key eMarketer Numbers
Mobile vs. Portable Music
Mobile Music Forecast
Worldwide Mobile Entertainment Revenues, by Segment, 2005-2010 (millions)
Worldwide Mobile Music Revenues, by Type, 2005 & 2010 (millions)
Worldwide Revenues from Over-the-Air (OTA)* Full-Track Song Downloads, 2004, 2005 & 2011 (millions)
Worldwide 3G Subscribers, 2005 & 2010 (millions)
Worldwide 3G Subscribers, 2004 & 2010 (millions)
Worldwide Music Industry Revenues, by Segment, 2005-2010 (millions)
Mobile Music Around the World
- Asia
Digital Music Sales for the Leading Countries in Digital Music Revenues Worldwide, by Channel, 2005 (% of total)
Online Music Distribution Revenues in Japan, 2005, 2006 & 2010 (billions of ¥)
Number of Full Song Downloads through KDDI in Japan, January-December 2005 (millions)
Digital Music Pricing in Japan, 2005
Select Mobile Phone Features that Are Most Desired in Japan, South Korea and Taiwan, September 2005 (% of respondents)
Top Five Countries Worldwide, by W-CDMA and CDMA 1x EV-DO Users, 2005 (millions)
Mobile Music Revenues in China, 2003 & 2005-2008 (billions of RMB)
China Mobile's Ringback Tone Revenues, 2004 & 2005 (billions of RMB)
3G Mobile Terminal Users in China, 2006 & 2008 (millions)
Types of Content that Mobile Phone Users in China Expect from Mobile Phones, 2005 (% of respondents)
Music Downloaders* Who Do Not Pay for Their Music in Select Countries in Asia, 2005 (% of respondents)
- Europe
Music Revenues in Western Europe, by Type, 2005 & 2010 (billions)
Mobile Phone Replacement Cycle Rates in Select Countries in Western Europe, Q1 2006 (months)
Features that Internet Users in the UK Have on Their Main Mobile Phone, October 2005 (% of respondents)
Mobile Activities of 3G and Non-3G Users in the UK, Q3 2005 (% of respondents)
- North America
US Cellphone Households Who Have Purchased a Ringtone, December 2005 (% of respondents)
Music Revenues in North America, by Type, 2005 & 2010 (billions)
US Consumer Mobile Entertainment Application Revenues, by Type, 2009 (billions and % market share)
Mobile Data Applications Used by US Mobile Phone/Internet Users, 2004 (% of respondents)
What Is the Marketing Play for Mobile Music?
Select US Retail E-Commerce Categories, Ranked by CAGR*, 2005-2010
Products Purchased Online by US Internet Users, 2003 & 2005 (% of respondents)
Consumer Electronics Devices that Are Owned by US Adults, by Household Income, December 2005 (% of respondents in each group)
Mobile Phone Users in Select Countries Worldwide that Regularly* Listen to Music on Their Mobile Phones, 2005 (% of respondents in each country)
Attitudes of US Adult Music Listeners toward a 99-Cent Price Per Digital Download of a Song, January 2006 (% of respondents)
Marketing Initiatives With Mobile Music
A Crowded Future?
Related Information and Links
- Related Links
- Related Charts
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource |
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Companies Mentioned |
Sources:
ABI Research
Analysys International
Associated Press
China Mobile
Forrester Research
Gallup Organization
In-Stat
Informa Telecoms Sources: Media
International Federation of the Phonographic Industry (IFPI)
Ipsos Public Affairs
Ipsos Reid
Nomura Research Institute
Strategy Analytics
Synovate
Taylor Nelson Sofres (TNS)
Telephia
Theta Music Technologies
WSL Strategic Retail
Yankee Group |
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