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Edutainment Toys: Not Just Child’s Play, but a Potential Revenue Opportunity for the Semiconductor Industry
In-Stat/MDR, May 2006, Pages: 20
What are edutainment toys and why are we covering this market? Edutainment toys are intended to educate children during play. A particular segment of edutainment toys has distinguished itself by incorporating existing technology typically found in higher-end consumer electronics.
Portable, multimedia applications, such as mobile handsets and portable media players, represent some of the strongest revenue opportunities for semiconductor companies. We believe that portable, multimedia edutainment toys represent an emerging revenue opportunity for the semiconductor industry.
The worldwide market for edutainment toys reached $1.7 million in 2005, and we expect this figure to hit $5.5 billion by 2010. The growth in the edutainment toy segment is taking place as the costs of microprocessors and memory chips drop significantly. And semiconductor companies, like LSI Logic, are already poised to take advantage of this opportunity by targeting existing multimedia solutions at the price-sensitive edutainment toy market.
This report includes worldwide forecasts for unit shipments, ASPs, and revenue for edutainment toys. It also includes US market share for the top manufacturers, such as LeapFrog Enterprises and VTech, in this industry. Finally, this report examines the semiconductor content found in a typical, portable edutainment product found on the market today.
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