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Professional Beauty Services in the United States 2005
Mintel, Dec 2005, Pages: 102
The professional beauty services market in the US is a $62 billion industry, worthy of detailed study. Fully half of all personal appearance workers are self-employed, and while some may own and operate small “mom-and-pop” stores, others work out of their homes, boutiques, rent chairs or space from salons, or market themselves as willing and able to go to the customer’s preferred location. Thus, detailed market and consumer research is critically important in detecting emerging trends and changing attitudes towards professional beauty services.
This exclusive consumer research reveals the attitudes, needs and behavior of professional beauty services consumers, with analysis broken down by demographic characteristics. Types of services used, purchase frequency, and spending habits are analyzed fully. Reasons for purchasing (or not purchasing) personal care products from beauty services providers are also examined in detail.
Six years of specific sales data provides a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market:
- Haircuts, hair styling, color and chemical processes, weaves, and other hair-related services
- Nail services, including manicures and pedicures
- Beauty treatments such as facials, waxing, and eyebrow shaping
The principal external factors driving or curtailing growth in professional beauty services are clearly identified, and the SPSS forecasting package is used to create a five-year market forecast. While manufacturers have developed at-home beauty alternatives, the “indulgent” nature of beauty treatments is still a powerful draw, which will help the market continue with steady growth. Thus, the market is expected to grow at a rate of 4% per year through 2010.
Outside the scope of this report are services that should be carried out by a licensed physician, such as Botox injections, liposuction, or dermabrasion. This report also does not include non-beauty spa services such as massages and aromatherapy.
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