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Womens Clothing in the United States
Mintel, Nov 2007, Pages: 88
The women’s clothing market has performed well from 2002 to 2007, but faces more challenges in the next few years. This report guides you through this complex market by analyzing the following important topics:
- Why Baby Boomers are so important and yet so hard to capture. Which retailing formats will get their attention?
- Celebrities’ interest in designing clothing lines, and clothing designers’ expansion in everything from car interiors to vodka.
- Why industry analysts are concerned about holiday sales for 2007, and what consumers can expect to see on store shelves.
- The potential audience retailers and suppliers are overlooking (and always have).
- How the clothing industry’s eco-friendly credentials stack up against other consumer categories.
- Why department stores continue to lose share to specialized clothing stores.
- How retailers are trying to grow sales by appealing to a widening audience, and what is likely to contribute to success or failure.
- Women’s shopping attitudes and behavior. What do women like about clothes shopping? Whom do they look to for fashion tips and advice, and where are they most likely to splurge?
This report covers the retail market for women’s outer clothing, including:
- Shirts
- Bottoms
- Suits, separates and jackets
- Outerwear coats and jackets
- Sweaters and vests
- Dresses
- Skirts
- Active sportswear
The report excludes underwear, sleepwear, footwear, and accessories such as handbags, jewelry, hosiery, socks and hats.
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