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Exploring Beauty: Her Self-Image, Attitudes & Beliefs 2006
Buzzback Market Research, Jan 2006, Pages: 53
This study was conducted to understand women's behaviors and usages of a range of beauty products, including color cosmetics, skin, and hair care products. In particular, the goal was to understand usage for categories, but also to uncover perceptions and emotional attitudes of how women feel about their personal appearance.
Using the proprietary eCollageTM tool, new insights related to appearance, beauty and most importantly, personal emotions associated with how women put themselves together day-to-day were identified. The eCollage tool allows respondents to create an online collage that expresses how they feel about a particular topic – in this case, their personal appearance. This patent-pending technology yields richer and deeper emotions than available through standard online probing techniques.
The study, fielded 11/14-11/29/05, included n=1059 women, ages 25-64 with a sample representative of US census on age, gender and ethnicity. Specific target groups were segmented, including age, ethnicity and household income.
You can use this report to:
- Uncover drivers of beauty care product selection among female consumers
- Evaluate differences among target segments with respect to attitudes and emotions associated with beauty and personal appearance as well as differing behaviors surrounding usage of beauty products
- Develop targeted marketing and innovation plans for beauty care products
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