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China Beer Market Insights Report 2015

  • ID: 3391760
  • August 2015
  • Region: China
  • 164 pages
  • Canadean Ltd
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Imported Beer Marked an Impressive Growth

FEATURED COMPANIES

  • Asahi
  • Asia Brewery China
  • Carlsberg China
  • Ginsber Beer Co Ltd
  • Henan Weixue Beer Group
  • Jiangsu Dafuhao Breweries
  • MORE

The beer market fell slightly during 2014 due to a slowdown in economic growth and the market reaching saturation. There was a shift from mainstream beer to premium beer as consumers tastes have developed. Imported beer is becoming more accepted by Chinese consumers and due to price decreases over the years however overall share remains low. Metal can continued to show great growth as consumers prefer the convenience and environmental friendliness of the product.

Key Findings:

- Beer market experienced a drop in 2014
- Top five key brewers managed to increase their collective share of the market
- Ref glass bottles are the dominating packaging type on the market
- Imported beer marked an impressive growth

The China Beer Market Insights 2015 Report provides a complete overview of the China beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2015 forecasts
- Top line production READ MORE >

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asahi
  • Asia Brewery China
  • Carlsberg China
  • Ginsber Beer Co Ltd
  • Henan Weixue Beer Group
  • Jiangsu Dafuhao Breweries
  • MORE

1 Data Revisions Summary

2 Executive Summary

3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables

4 Market Background Briefing

5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables

6 Brewer Profiles

7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

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- Anheuser-Busch Inbev China Co Ltd
- Asahi
- Asia Brewery China
- Carlsberg China
- CRSB (China Resources Enterprises/SABmiller)
- Ginsber Beer Co Ltd
- Guangdong Brewery Holdings Limited (Kingway Brewery Holdings Ltd)
- Heineken Asia Pacific Breweries
- Henan Jinxing Beer Group Company
- Kirin China
- Hebei Lanbei Alcohol Co Ltd
- Yunnan Lancangjiang Brewery
- San Miguel China
- Suntory
- Tsingtao Brewery Co Ltd
- Henan Weixue Beer Group
- Xuanhua Zhonglou Brewery
- Beijing Yanjing Brewery Group
- Lanzhou Yellow River Beer Group
- Zhujiang Beer Group Company
- Jiangsu Dafuhao Breweries

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Diageo PLC.
  • Anheuser Busch Companies, Inc.
  • Heineken International N.V.
  • Molson Coors Brewing Company
  • SAB Miller PLC.
  • Foster's Group Ltd.