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Greece Beer Market Insights Report 2015

  • ID: 3391775
  • August 2015
  • Region: Greece
  • 128 pages
  • Canadean Ltd
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FEATURED COMPANIES

  • Athenian Brewery
  • Carlsberg
  • Heineken
  • Macedonian Thrace Brewery
  • Mythos Brewery
  • Olympic Brewery
  • MORE

Summary:

The beer market declined after several years' stability. The political situation at the end of 2014 led to a decline in consumer confidence which was compounded by a poor summer. Discount and mainstream brands saw growth as consumers economized which consequently had an effect on premium and superpremium products. Intense price competition from leading brewers had an impact on PL as consumers switched from PL to these branded products.

Key Findings:

- Greek brands continued to increase over imports

- Weiss beer saw strong growth as consumers were more willing to experiment

- Market declined due to consumers reducing their spending

- Beer consumption remains highly seasonal and the poor summer in 2014 affected sales

The Greece Beer Market Insights 2015 Report provides a complete overview of the Greece beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with READ MORE >

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Athenian Brewery
  • Carlsberg
  • Heineken
  • Macedonian Thrace Brewery
  • Mythos Brewery
  • Olympic Brewery
  • MORE

1 Data Revisons Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
4.1 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

Note: Product cover images may vary from those shown
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- Heineken
- Carlsberg
- Athenian Brewery
- Mythos Brewery
- Olympic Brewery
- Macedonian Thrace Brewery
- Hellenic Breweries of Atalanti

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Diageo PLC.
  • Anheuser Busch Companies, Inc.
  • Heineken International N.V.
  • Molson Coors Brewing Company
  • SAB Miller PLC.
  • Foster's Group Ltd.