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Greece Beer Market Insights Report 2015

  • ID: 3391775
  • Report
  • August 2015
  • Region: Greece
  • 128 pages
  • GlobalData
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FEATURED COMPANIES

  • Athenian Brewery
  • Carlsberg
  • Heineken
  • Macedonian Thrace Brewery
  • Mythos Brewery
  • Olympic Brewery
  • MORE
Summary:

The beer market declined after several years' stability. The political situation at the end of 2014 led to a decline in consumer confidence which was compounded by a poor summer. Discount and mainstream brands saw growth as consumers economized which consequently had an effect on premium and superpremium products. Intense price competition from leading brewers had an impact on PL as consumers switched from PL to these branded products.

Key Findings:

- Greek brands continued to increase over imports

- Weiss beer saw strong growth as consumers were more willing to experiment

- Market declined due to consumers reducing their spending

- Beer consumption remains highly seasonal and the poor summer in 2014 affected sales

The Greece Beer Market Insights 2015 Report provides a complete overview of the Greece beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2015 forecasts

- Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014 with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy:

- Gain an in-depth understanding of the dynamics and structure of the Greece beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Greece beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Greece beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Athenian Brewery
  • Carlsberg
  • Heineken
  • Macedonian Thrace Brewery
  • Mythos Brewery
  • Olympic Brewery
  • MORE
1 Data Revisons Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
4.1 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
Note: Product cover images may vary from those shown
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- Heineken
- Carlsberg
- Athenian Brewery
- Mythos Brewery
- Olympic Brewery
- Macedonian Thrace Brewery
- Hellenic Breweries of Atalanti
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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