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Venezuela Beer Market Insights Report 2015

  • ID: 3391798
  • August 2015
  • Region: Venezuela
  • 82 pages
  • Canadean Ltd
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Summary:

Prices accelerated in 2014 but this hasn't stopped the growth off beer which has again risen. The strong beer culture in Venezuela has meant that other alcoholic drinks have declined. Tighter consumer budgets however have seen on-premise lose share to off-premise. The importing process has become difficult meaning that the amount of imported beers has declined along with the price gap between local and imported brands being wide making people shy away. Any further growth was affected by the scarcity of raw materials and the labour strike.

Key Findings:

- Lager continues to dominate with Polar Light the leading brand

- Ale is starting to take off thanks to the success of the Destilo brand

- Although volumes remain small there has been rapid growth in the superpremium segment

- The leading pack type continued to be refillable glass bottles which gained more share

The Venezuela Beer Market Insights 2015 Report provides a complete overview of the Venezuela beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the READ MORE >

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1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

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- Polar, Cerveceria Regional, Cerveceria Destilo CA,

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