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Singapore Beer Market Insights Report 2015

  • ID: 3391803
  • August 2015
  • Region: Singapore
  • 80 pages
  • Canadean Ltd
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FEATURED COMPANIES

  • Carlsberg Singapore
  • Heineken Asia Pacific
  • MayBev Ltd.
  • MORE

Summary:

Beer registered a growth in 2014 not only due to Singapore residents but also tourists foreign and expatriate workers. Imports grew significantly as people become more interested in premium beers however all leading brands lost market share.

Key Findings:

- Craft beers have started to grow as consumer sophistication increases with choices mainly being quality driven

- Young female drinkers have pushed up the growth of wheat beer

- Stout has declined due to it being seen as an older man's drink

The Singapore Beer Market Insights 2015 Report provides a complete overview of the Singapore beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2015 forecasts

- Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014 with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market with analysis of key company performance

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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Carlsberg Singapore
  • Heineken Asia Pacific
  • MayBev Ltd.
  • MORE

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions

Note: Product cover images may vary from those shown
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- Heineken Asia Pacific
- Carlsberg Singapore
- MayBev Ltd.

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown

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