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Singapore Beer Market Insights Report 2015

  • ID: 3391803
  • Report
  • August 2015
  • Region: Singapore
  • 80 pages
  • GlobalData
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  • Carlsberg Singapore
  • Heineken Asia Pacific
  • MayBev Ltd.
  • MORE

Beer registered a growth in 2014 not only due to Singapore residents but also tourists foreign and expatriate workers. Imports grew significantly as people become more interested in premium beers however all leading brands lost market share.

Key Findings:

- Craft beers have started to grow as consumer sophistication increases with choices mainly being quality driven

- Young female drinkers have pushed up the growth of wheat beer

- Stout has declined due to it being seen as an older man's drink

The Singapore Beer Market Insights 2015 Report provides a complete overview of the Singapore beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2015 forecasts

- Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014 with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy:

- Gain an in-depth understanding of the dynamics and structure of the Singapore beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Singapore beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Singapore beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Note: Product cover images may vary from those shown
2 of 5


3 of 5


  • Carlsberg Singapore
  • Heineken Asia Pacific
  • MayBev Ltd.
  • MORE
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
Note: Product cover images may vary from those shown
4 of 5
- Heineken Asia Pacific
- Carlsberg Singapore
- MayBev Ltd.
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown