This report delivers a comprehensive overview of Poland’s OTC pharmaceuticals market, including historic data for 2002-2005 and a two-year market outlook. All sales statistics are broken down by the following market segments: - analgesics - cold and flu medications - vitamins and minerals - digestive remedies - circulatory OTC medicines - medicated skincare products - calming and sleeping OTC medicines. - Market forecasts for 2005-2006 reflect the findings of our exclusive market climate survey conducted among the management of the largest pharma companies operating in Poland.
Beyond a review of the present situation on the OTC market, the report includes a comprehensive presentation of the various aspects of the sector’s operation, covering: - pharmacy, non-pharmacy and on-line distribution of OTC medicines - legal environment of the OTC market OTC drug registration rules amendments in the Pharmaceuticals Law with a bearing on the approval for trading procedure Rx-to-OTC switches drug packaging, advertising, distribution - detailed profiles of the largest players on the OTC market.
The target audience of this report is: - top managers and strategic planners at pharmaceutical companies considering entering the Polish market - local pharma manufacturers looking for accurate and reliable market intelligence - consulting agencies and legal advisers - business associations and governmental agencies - financial institutions (i.e. brokerage houses and investment banks) - drug wholesalers and pharmacy owners - international pharmacy and retail chains interested in entering the Polish drug distribution market.
