Contents:

Executive summary Chapter 1 Introduction Reducing the risk factor Chapter 2 Ten top global drivers behind growth in the organic food market Introduction Market-led development of the health megatrend Cash-rich, time-poor adult generation The rise in publicised food scares Government campaigns increasing awareness of 'sensible' nutrition guidelines Healthy food doesn't have to taste awful Awareness and acceptance of other cultures and cuisines through more adventurous travelling Allergies Insight into a day in the life of a typical allergy consumer - the United States Anti-supermarkets and large corporations Child-friendly foods Credits and debits Chapter 3 In-depth investigation into the organic food market How big is the organic market? How big will the organic market be in 2012? What do consumers think of organic? Who buys organic and why? Germany: a leading organic country German organic exports to Asia and rest of Europe The German organic food market to 2012 Who will buy organic in 2012? Should I include an organic product(s) in my range? What are the most popular organic categories? What does the future hold for organic? The conversion to organic farming methods is not easy Increasing the usage and occasions for organic food and drink products Promoting the positives rather than the negatives Chapter 4 The evolution of retailers seeking healthier profits from organic food Introduction Sainsbury's SO Organic Hurdles for retailers - the return of farmers' markets From supermarkets to farmers' markets Opportunities for retailers to boost organic profile Chapter 5 Profiles of the leading whole, natural and organic food retailers Retailers must meet consumer needs Whole Foods Market: the global market leader History of the global leader Ten success strategies for Whole Foods Market Future forecasts for Whole Foods Market to 2012 How will the UK and the rest of the world react to the evolution of food retailing? Trader Joe's Wild Oats What will the next few years have in store for organic and whole food retailers? Future forecast New US store - Sunflower Market 'Whole stores' outside of the United States Alnatura - leading German whole store Chapter 6 Notes for action and next steps for companies to take Cater for mainstream and premium occasions Target seniors as well as 'young foodies' Build trust Keep your finger on the pulse: what do consumers really want? Action points to consider List of tables Table 1: Organic food and drinks' market value by major market & region, 2003-2012 (US$bn) Table 2: Organic farm land in Germany, 1996 -2004 Table 3: Organic farm holdings in Germany, 1996 -2004 Table 4: German organic food market value 2004 -2012 (EURbn) Table 5: Six arguments for and against including an organic product in your range Table 6: Organic food categories purchased regularly by organic shoppers in order of popularity Table 7: Food-related books in Amazon UK's top 100 Table 8: Food-related books in Amazon US' top 100 Table 9: Organic price cuts at Sainsbury's UK Table 10: Whole Foods Market's financial highlights Table 11: Whole Foods Market’s Q3 2005 statistics (12-week quarter ending July 3, 2005) Table 12: Whole Foods Market's total store openings, forecasted 2005 to 2012 Table 13: Whole Foods Market's sales forecast, 2003 to 2012 (US$bn) Table 14: Wild Oats' financial highlights, 2002 to 2004, US$'000s List of figures Figure 1: Do you think whole, organic and natural foods are too expensive? Figure 2: Which of the following statements most closely matches your household shopping habits? Figure 3: Would you shop in a store like Whole Foods Market if there was one located within five miles of your home?

Companies Mentioned

- Sainsbury's - Trader Joe's - Sunflower Market - Alnatura