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Global Market Review of Organic Food - Forecasts to 2012
just-food, May 2006, Pages: 44
More and more people are turning to organic food as a more reliable and safer way to feed themselves and their family. Artificial ingredients used to make a product low fat or low in calories are starting to be questioned. Strange-sounding ingredients are a concern for consumers. Most consumers now recognise the fact that non-organic foods can contain pesticides, chemical fertilisers and herbicides. Food scares such as BSE and more recently, Avian Flu, have not only had a detrimental effect on various industries, but also awakened consumer interest in where their food actually comes from. Consumers are starting to question the trust and loyalty they have placed in the food and drinks industry to date.
The global organic food and drink market is estimated to reach US$36.7bn in 2005 and Europe now accounts for the majority share of this value.
Chapter one gives an introduction to the market and recognises how consumers have become more healthy aware.
Chapter two looks at global drivers. As is typical with any major market trend, there are a number of megatrends driving growth, many of which must be identified and explored to maximise the profit potential for your company. This chapter highlights ten major global drivers behind the growth in the organic food market.
Chapter three provides an in-depth investigation into the organic food market, this chapter provides an insight into the market for the future. It discusses who the consumer is, and highlights Germany as a leading organic country. It further provides details on the size of the whole organic market now and in 2012, and discusses the argument for and against including organic in your range.
Chapter four highlights the evolution of retailers seeking healthier profits from organic food. The whole, natural and organic food market is not only making a massive dent on the food and drink industry landscape as we know it, but is also starting to shape the retail market.
Chapter five provides profiles of the leading whole, natural and organic food retailers, with future forecasts for the Whole Foods Market to 2012. The chapter highlight the drivers that influence whole and natural products.
Chapter eight discusses possible notes for action and next steps for companies to take.
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