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Portable Device Integration - Strategies for the Automotive Industry

SBD, May 2006, Pages: 69


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The market for portable devices is soaring and vehicle manufacturers are developing integration strategies for mobile phones, digital music players, and portable navigation systems in response to a market pull from customers and to a legislative push from national governments.

This report provides practical recommendations for vehicle manufacturers to bridge the life-cycle gap between the automotive and consumer electronics industries.

The report 'Portable Device Integration – Strategies for the Automotive Industry' brings together all the crucial elements which need to be addressed if car makers are to succeed in developing a viable business case for the development of systems that will support easy and safe use of portable equipment and simple integration of new-generation devices, as they come to market.

The author identifies the principle barrier to success being the lifecycle gap that exists between the automotive and consumer electronics industries: the design and production of new cars is out of step with that of the latest portable devices. This mismatch can currently be witnessed in the fact the first models to provide sockets for i-Pod connection have only recently reached the marketplace. This new report shows that bridging this gap will require the adoption of open, versatile connectivity solutions that will be able to support integration of those devices currently available, and those that take future technological trends into account.

Europe is experiencing a consumer boom in portable, personal electronic equipment, from mobile telephones to digital music players and satellite navigation systems. As a result, vehicle manufacturers are facing demands from motorists to enable simple integration of these devices into the car. Pressure is also increasing in the form of national and European legislation to restrict the way in which these items can be used when driving, to ensure road safety is not compromised.

Reasons to read this report:

- Practical recommendations on how vehicle manufacturers can co-ordinate product development to support the latest portable electronic consumer equipment
- Full evaluation of connectivity options, including Bluetooth, USB and software platforms
- Consumer, market and technology trends identified and analysed
- Impact of national and European safety legislation assessed


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