Research and Markets


Printer Friendly

Printed from http://www.researchandmarkets.com/reports/339705


2006 Diversity and the Customer Connection


Description: The survey was conducted online from December 2005 through February 3, 2006. Respondents answered the survey online.

The Customer Report by Diversity Best Practices
The Customer Connection is the best proof of the business case. Diversity Best Practices has interviewed several hundred companies and gained input from our members of the criticality of this issue. The premise is compelling: 1. Demonstrating bottom-line objectives by relating diversity to the new customer, the diverse market and 2. Relating the ethnic and multi-cultural marketing as diverse customers are the fastest segment of the economy is critical as this “nation turns.”

Customer connection proves extremely significant. 100% believe that the “customer connection” diversity focus provides a competitive advantage.


Highlights:
Customer connection proves extremely significant.
- 100% believe that the “customer connection” diversity focus provides a competitive advantage.
- 60.42% say that the diverse customer market within their corporate plan is important or extremely important.
- 59.8% say the diverse customer framework within their diversity mission is important or extremely important.
- 48.94% say their diversity strategy involves sales strategy for increasing market share. Comments included that this is changing as the market demographics are understood.
- Marketing leads the diverse customer activity with 29.55%, and 25% cite a combination of marketing, separate multi-cultural marketing team, sales, and the Diversity Office.
- 47.62% say that customer relations and the diversity department are aligned while 52.38% say they are not aligned.

Reporting demographic data of the new diverse customers:
- 63.41% report that the current demographic information of the new diverse customers is reported to the executive team.
- 43.59% report that the current demographic information of the new diverse customers is reported to the Board of Directors.
- 67.50% report that the current demographic information of the new diverse customers is reported to the diversity executive committee.
- 70.73% report they share the current demographic information of the new diverse customers with their diversity office.
- 61.11% report they share the current demographic information of the new diverse customers with their sales force.
- 77.14% report they share the current demographic information of the new diverse customers with their marketing office or department.
- 67.65% report they share the current demographic information of the new diverse customers with their advertising team.

- Those who rate segmented marketing to reach consumers as important or extremely important for each area are the following:
Consumers:
Women 70.59%
Hispanic 58.83%
African Americans 58.82%
Older People 51.51%
Youth 45.45%
Global 43.75%
GLBT 39.99%
Urban Markets 39.39%
People with Disabilities 34.38%
Asian Americans 31.17%
Immigrants 28.13%
Veterans 28.12%
Native American 26.47%
Faith Orientation 15.63%
Other Ethnic 30.00%

- 51.43% report training and education on the “new diverse customer” is tied to the diversity education program.
- 48.57% report they use network or affinity groups in targeted markets.




Ordering: Order Online - visit http://www.researchandmarkets.com/reports/339705

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.


Research and Markets Page 1 of 2
Printed 14/02/2012 08:31:44
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net

Order information
Please verify that the product information is correct and select the format you require.
Product Name:
2006 Diversity and the Customer Connection
Web Address:
http://www.researchandmarkets.com/reports/339705
Office Code:
OC8IHINLSNNSS

Report formats
Please enter the quantity of the report format you require.

Format Quantity Price
Hard Copy €424.00 + EUR€ 50.00 Shipping/Handling *
* Shipping/Handling is only charged once per order.


Contact information
Please enter all the information below in BLOCK CAPITALS.

First Name:   Last Name:  
Email Address:
Job Title:
Organisation:
Address:
City:
Postal/Zip Code:
Country:
Phone Number:
Fax Number:


Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
Research and Markets Page 2 of 2
Printed 14/02/2012 08:31:44

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

 Pay by Credit Card:
American Express
Diners Club
Master Card
Visa
Cardholder's Name:
Cardholder's Signature:
Expiry Date: /
Card Number:
CVV Security Code:
Issue Date: /   (Diners Club only)


 Pay by Check:
Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.


 Pay by Wire Transfer:
Please transfer funds to:

Account number: 83313083
Sort code: 98-53-30
Swift code: ULSBIE2D
IBAN number: IE78ULSB98533083313083
Bank Address: Ulster Bank,
27-35 Main St,
Blackrock,
Co. Dublin,
Ireland.
If you have a Marketing Code please enter it below:
Marketing Code:


Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)