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Alcoholic Drinks in Tunisia

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    Report

  • 51 Pages
  • June 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 339718
The year 2022 was a strong year of recovery for alcoholic drinks in Tunisia in current value and volume terms. Almost all restaurants, hotels, bars and remained closed for two years during the COVID-19 pandemic and the re-opening of all establishments has brought Tunisians back, with many enjoying the chance to socialise with a drink after a long absence. The return of nightlife in Tunisia had a notable impact on alcoholic drinks consumption.

The analyst's Alcoholic Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN TUNISIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook:
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Turnaround for beer in the post-pandemic era
  • Beer witnesses historic price increase in 2022
  • El Beya economy beer launches from SONOBRA
PROSPECTS AND OPPORTUNITIES
  • Healthy performance in the forthcoming period
  • Beer prices will continue to rise
  • Economy beers face continuous growth
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wine enjoys strong rebound in on-trade
  • Champagne is considered a trendy beverage
  • Imported wine brands seek to gain a foothold in Tunisia
PROSPECTS AND OPPORTUNITIES
  • Government supports local wine production
  • On-trade will continue to recover from pandemic
  • Key price increases over the upcoming period
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2017-2022
  • Table 33 Sales of Wine by Category: Total Value 2017-2022
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Year of on-trade recovery in spirits
  • Cocktails are fashionable among women
  • Curiosity drives sales of niche spirits
PROSPECTS AND OPPORTUNITIES
  • Magro SA likely to lose its leadership position as key distributor
  • Vodka is constantly in demand
  • International brands will continue to lead sales
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 45 Sales of Spirits by Category: Total Value 2017-2022
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN TUNISIA2022 DEVELOPMENTSRTDS IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Leading brands face shortages due to import problems
  • An attractive category for international brands
  • Domestic RTD fails to make impact
PROSPECTS AND OPPORTUNITIES
  • An improved performance expected over the forecast period
  • Opportunity for wine- and malt-based RTDs
  • Sunset could gain a larger slice of RTDs category
CATEGORY DATA
  • Table 59 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 60 Sales of RTDs by Category: Total Value 2017-2022
  • Table 61 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 62 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 67 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 68 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 69 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 70 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 71 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned:
- Societe Tardi
- Grand Distillerie De La Soukra
- Societe Frigorifique Et Brasserie De Tunis (Sfbt)
- Union Centrales Des Cooperatives Viticoles (Uccv)

Product coverage:
- Beer
- Cider/perry
- RTDs/High-strength premixes
- Spirits
- Wine