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Beer In The Philippines
Euromonitor International, Feb 2012, Pages: 38
Beer is at the peak of its growth stage as most Filipinos consume it, however consumption is still lower compared to other Asian countries. In 2011, domestic manufacturers such as San Miguel Brewery continued to invest in below-the-line activities that enabled better recall and generated higher volume sales. The company maintained its yearly events, including San Miguel Pale Pilsen’s Sarap Mag Babad (literally means wonderful to soak) summer party, Oktoberfest, SMB Takes You to the Philippines...
The Beer in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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