Research And Markets Research And Markets

Croatia Telecommunications Report Q4 2015

  • ID: 3397303
  • September 2015
  • Region: Croatia
  • 79 pages
  • Business Monitor International
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  • Tele2 Croatia
  • T-Hrvatski Telekom
  • MORE

The Croatian mobile market is mature yet continues to be focused around prepaid low-cost services. Mobile businesses are striving to sell low-value prepaid customers to lucrative, postpaid plans but their efforts are being undermined by more aggressive pricing of new products and services. Multiplay strategies offer a degree of respite, but bundling multiple services on dwindling numbers of accounts is ARPU-dilutive and does not show off the potential of convergence-led strategies in the best light. Economic headwinds continue to persist and - other than in content and smart device applications - there are scant opportunities for infrastructure-focused new investors.

Key Data
- Total mobile subscriptions continue to decline in Croatia as low-value prepaid and inactive accounts are shed. We forecast subscription numbers shrinking over the 2015-2019 period to 4.51mn; this will yield a penetration rate of 107.4%.

- The fixed-to-mobile substitution trend continues to play out in 2015; we forecast the number of wireline voice accesses to fall to 1.319mn by 2019.

- One market segment still registering growth is the broadband market, with fixed subscriptions increasing 2.4% y-o-y to March 2015. Including dedicated mobile broadband, the market will grow to serve 1.52mn subscribers by 2019.

Note: Product cover images may vary from those shown
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  • Tele2 Croatia
  • T-Hrvatski Telekom
  • MORE

Key Data

Key Developments

SWOT Analysis




Operational Risk

Industry Forecast
Table: Telecoms Sector - Historical Data & Forecasts (Croatia 2012-2019)

Wireline Voice & Broadband

Industry Risk/Reward Ratings

Industry Risk Reward Index
Table: Central And Eastern Europe Telecoms Risk/Rewards Index, Q4 2015

Market Overview


Regional Perspective
Table: Mobile Market Regional Comparisons, 2014

Key Developments

Mobile Growth

Net Additions
Table: Net Additions ('000), 2012-2015

Market Shares
Table: Croatian Mobile Market, Q115

Subscription Mix

Usage (ARPU)


Wireless Data Networks

Mobile Content & Value-Added Services


Market Shares



Regulatory Development
Table: Croatia - Regulatory Bodies And Their Responsibilities

Industry Developments

Competitive Landscape
Table: Key Players - Croatia Telecoms Sector
Table: Croatia Mobile Market Overview
Table: T-Mobile Croatia Overview
Table: Vip Net Market Overview
Table: Tele2 Market Overview

Company Profile

T-Hrvatski Telekom

Tele2 Croatia

Demographic Forecast
Table: Population Headline Indicators (Croatia 1990-2025)
Table: Key Population Ratios (Croatia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Croatia 1990-2025)
Table: Population By Age Group (Croatia 1990-2025)
Table: Population By Age Group % (Croatia 1990-2025)

Table: Glossary Of Terms


Industry Forecast Methodology


Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

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T-Hrvatski Telekom

Tele2 Croatia

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown