The Croatian mobile market is mature yet continues to be focused around prepaid low-cost services. Mobile businesses are striving to sell low-value prepaid customers to lucrative, postpaid plans but their efforts are being undermined by more aggressive pricing of new products and services. Multiplay strategies offer a degree of respite, but bundling multiple services on dwindling numbers of accounts is ARPU-dilutive and does not show off the potential of convergence-led strategies in the best light. Economic headwinds continue to persist and - other than in content and smart device applications - there are scant opportunities for infrastructure-focused new investors.
- Total mobile subscriptions continue to decline in Croatia as low-value prepaid and inactive accounts are shed. We forecast subscription numbers shrinking over the 2015-2019 period to 4.51mn; this will yield a penetration rate of 107.4%.
- The fixed-to-mobile substitution trend continues to play out in 2015; we forecast the number of wireline voice accesses to fall to 1.319mn by 2019.
- One market segment still registering growth is the broadband market, with fixed subscriptions increasing 2.4% y-o-y to March 2015. Including dedicated mobile broadband, the market will grow to serve 1.52mn subscribers by 2019.
Table: Telecoms Sector - Historical Data & Forecasts (Croatia 2012-2019)
Wireline Voice & Broadband
Industry Risk/Reward Ratings
Industry Risk Reward Index
Table: Central And Eastern Europe Telecoms Risk/Rewards Index, Q4 2015
Table: Mobile Market Regional Comparisons, 2014
Table: Net Additions ('000), 2012-2015
Table: Croatian Mobile Market, Q115
Wireless Data Networks
Mobile Content & Value-Added Services
Table: Croatia - Regulatory Bodies And Their Responsibilities
Table: Key Players - Croatia Telecoms Sector
Table: Croatia Mobile Market Overview
Table: T-Mobile Croatia Overview
Table: Vip Net Market Overview
Table: Tele2 Market Overview
Table: Population Headline Indicators (Croatia 1990-2025)
Table: Key Population Ratios (Croatia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Croatia 1990-2025)
Table: Population By Age Group (Croatia 1990-2025)
Table: Population By Age Group % (Croatia 1990-2025)
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators