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Colour Cosmetics in the US

Euromonitor International, May 2011, Pages: 52


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American women returned to department store cosmetics counters in 2010 as the US economy began a recovery. Consumers reduced their spending on colour cosmetics during the 2008-2009 recession by trading down from premium colour cosmetics sold in department stores to mass products sold in drugstores and mass merchandisers. As a result, sales of premium colour cosmetics declined by 4% in current value terms in 2009 while sales of mass products grew by 1%. In 2010, both mass and premium colour...

The Colour Cosmetics in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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