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Corporate Social Responsibility
Euromonitor International, May 2006, Pages: 68
How are brand operators supplying the World’s major markets responding to expectations to trade ethically and responsibly? Our new report, 'Corporate Social Responsibility:Impact on Consumer Markets' focuses on the trend towards corporate social responsibility, particularly within FMCG markets. It uses case studies and market trends to illustrate the impact of this trend, chiefly in the alcohol, food, tobacco, foodservice and health sectors.
Sector coverage: confectionery, sweet and savoury snacks, breakfast cereals, carbonated drinks, fast food, beer, FABs and cigarettes
Why buy this report?:
- Understand the issues that are driving the trend towards corporate social responsibility
- Understand how key consumer markets are being affected by the trend
- Gain insight into the steps taken by major FMCG companies to address social responsibility
With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.
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