Gardening in Spain

Euromonitor International, July 2012, Pages: 32

The economic downturn in Spain initiated in 2008 with the global credit crunch was the most important factor impacting on the demand for gardening products. Spanish consumers have traditionally contracted professional gardeners for the maintenance and beautifying of the gardens, but increasing unemployment and declining disposable incomes have forced consumers to reduce costs and carry out their own garden maintenance. This trend has had a positive effect on the demand for garden care and...

Euromonitor International's Gardening in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Gardening market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN SPAIN
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Comercial Química Masso SA in Home and Garden (spain)
Strategic Direction
Key Facts
Summary 1 Comercial Química Masso SA: Key Facts
Summary 2 Comercial Química Masso SA: Operational Indicators
Company Background
Production
Summary 3 Comercial Química Masso SA: Production Sites 2011
Competitive Positioning
Summary 4 Comercial Química Masso SA: Competitive Position 2011
Executive Summary
Prolongation of Economic Downturn Results in Negative Value Growth
Gardening Benefits From Consumers' Need To Reduce Costs
Multinationals Benefit From Demand for Low-price and Convenience
International Players and Asian Importers Affect Traditional Channels
Negative Growth Expected As Economy Continues To Decline
Key Trends and Developments
Economic Downturn Continues Affecting Home and Garden
Demand for Low-priced Products Benefits International Retailers
Ageing Population and Decrease in Immigration Affect Value Demand
Growing Interest in Home and Garden Maintenance To Save Costs
Cocooning Effect Benefits Growth in Certain Categories
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Penetration of Private Label by Category 2009-2011
Table 13 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources

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