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Viewing report
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Gardening in United Kingdom
Euromonitor International, Jan 2006, Pages: 12
Our Gardening in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (1999-2004), allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts to 2009 illustrate how the market is set to change.
Product coverage: horticultural goods, garden structures, gardening equipment, garden care
Data coverage: market sizes (historic and forecasts), retail distribution
Why buy this report?
- Get a detailed picture of the gardening industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment and identify the market’s major players
- Use five-year forecasts to assess how the market is predicted to develop
With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.
Extract from Executive Summary:
Sales growth in UK gardening products
Sales of gardening products in the UK increased by 31% between 1999 and 2004, fuelled by expansion in consumer demand for horticultural goods, gardening equipment and garden structures.
Consumers like gardens but not necessarily gardening
The trends towards single-person households and families in which both parents go out to work mean that the typical UK garden owner has less available time to spend on gardening than his or her counterpart a few decades ago. For these people, the priority is to achieve a low-maintenance, yet pleasant and attractive garden environment. They also tend to have a level of disposable income which permits them to spend to achieve the desired effect, with an emphasis on the use of bedding plants for instant colour; container planting; garden design features; the use of bark/mulch to suppress weeds, and decking/paving rather than grass.
By contrast, more enthusiastic and expert gardeners tend to be in the older age groups – often enjoying retirement – and, given the typically more established nature of their gardens, they may be more conservative in their spending on gardening products.
Widening availability boosts sales of gardening products
Garden centres/nurseries are the traditional source of purchase in this market, and retain a narrow lead in the UK market, but their position has been eroded by the success of DIY sheds in developing their position as garden products retailers. At the same time, certain gardening products are increasingly being sold in supermarkets and through catalogue outlets, whilst mail order/direct sales retains an important role in certain sectors. For most gardening products manufacturers, the Internet remains primarily a source of product information for consumers, although e-commerce is beginning to emerge.
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