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Home Furnishings in Turkey

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    Report

  • 23 Pages
  • May 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 339851
Extremely high inflation rates in Turkey in 2022 drove high current value growth in home furnishings in the country, but also caused a significant contraction in value demand at constant 2022 prices, as consumers were forced to decrease the amount in their budgets allocated for purchasing furniture. Price pressures also drove consumers to trade down in terms of materials, with inexpensive, ready-to-assembly (RTA) furniture gaining popularity.

The analyst's Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Indoor Living, Lighting, Outdoor Living.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Furnishings market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME FURNISHINGS IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Price pressures dampen demand for home furnishings
  • Move to smaller urban housing drives sales of multifunctional furniture
  • Barbecues grows due to the importance of gardening
PROSPECTS AND OPPORTUNITIES
  • Demand for home furnishings expected to grow over the forecast period
  • Marriage season set to drive sales of furniture
  • Online sales will be limited by a lack of trust
CATEGORY DATA
  • Table 1 Sales of Home Furnishings by Category: Value 2017-2022
  • Table 2 Sales of Home Furnishings by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Home Furnishings: % Value 2018-2022
  • Table 4 LBN Brand Shares of Home Furnishings: % Value 2019-2022
  • Table 5 LBN Brand Shares of Light Sources: % Value 2019-2022
  • Table 6 Distribution of Home Furnishings by Format: % Value 2017-2022
  • Table 7 Forecast Sales of Home Furnishings by Category: Value 2022-2027
  • Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2017-2022
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources