NRT Smoking Cessation Aids in Denmark
Euromonitor International, March 2012, Pages: 26
Social acceptance of smoking and legislation has become less tolerant towards smoking in Denmark. An increasing number of restrictions prohibit smoking in public places and governments are funding major public health campaigns that make the dangers of smoking clear. Danish consumers are also very concerned about their general wellbeing, leading many people to give up smoking. In fact, the number of smokers declined throughout the review period, dropping by 1% alone in 2011.
The NRT Smoking Cessation Aids in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the NRT Smoking Cessation Aids market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
NRT SMOKING CESSATION AIDS IN DENMARK
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Indicators
Table 1 Number of Smokers by Gender 2006-2011
Category Data
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2006-2011
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2006-2011
Table 4 NRT Gum Flavours: % Value Breakdown 2006-2011
Table 5 NRT Smoking Cessation Aids Company Shares by Value 2007-2011
Table 6 NRT Smoking Cessation Aids Brand Shares by Value 2008-2011
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2011-2016
Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2011-2016
Executive Summary
OTC Sales Record Modest Growth in 2011
Consumer Concerns and Decreasing Unit Prices Stagnate Value Growth
Increasing Concentration in Competitive Environment
Chemists/pharmacies Continues To Be the Most Common Outlet for Consumer Health Products
Stagnant Sales Predicted for the Forecast Period
Key Trends and Developments
Demographic Changes Shape Demand for Consumer Health Products
Self-medication Is One of the Drivers of Sales
Market Maturity Slows Down the Growth Rates
Distribution Channels in Heavy Competition With Each Other
Online Presence Expands in Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Penetration of Private Label by Category 2006-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC - Switches 2009-2011
Summary 2 Research Sources
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