Spirits In Hong Kong, China

Euromonitor International, December 2011, Pages: 38

In 2011, spirits registered a healthy 4% volume growth to exceed five million litres in sales. With rising affluence and increasing availability of such products, it was no wonder that consumers have taken to them so rapidly. Products such as other blended Scotch whisky and vodka were popular choices, accounting for volume sales of two million and one million litres respectively. Sales were further boosted by the status symbol appeal of such products. Spirits saw higher volume sales in on-trade...

The Spirits in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPIRITS IN HONG KONG, CHINA
Euromonitor International
December 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 22 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 23 Company Shares of Spirits by National Brand Owner 2007-2011
Table 24 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 25 Brand Shares of Spirits 2008-2011
Table 26 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 27 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks See Healthy Volume and Value Growth
Sales Driven by A Younger Crowd
Regional and International Brands Dominate Competitive Landscape
Supermarkets/hypermarkets Remain Preferred Distribution Channel
Positive Growth for Alcoholic Drinks Forecast
Key Trends and Developments
Positive Consumer Sentiment Boosts Spending in 2011
Young, Rich and Fabulous
Growing Sophistication Among Consumers
Key New Product Launches
Summary 2 Key New Product Developments 2010-2011
Specialist Retailer
Summary 3 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 30 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 31 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 33 Selling Margin of a Typical Beer Brand 2011
Table 34 Selling Margin of a Typical Wine Brand 2011
Table 35 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 38 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 45 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 46 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 4 Research Sources

Economic growth to drive future performance:

The overall decline in the consumption of alcoholic drinks seen over the review period was due to the slump in beer sales. The performance of other products was encouraged by strong economic growth, and many recorded high increases in both volume and value terms. Overall growth is expected to be restored if beer sales begin to increase again.

Thus, the future of the alcoholic drinks market depends on Hong Kong’s economic environment, the development of a drinking culture and the duty system, as well as the policies of the central and Hong Kong governments. Over the forecast period alcoholic drinks in Hong Kong are expected to demonstrate CAGRs of 2- 3% in volume and constant value terms – both improvements on the declines seen over the review period.

- San Miguel Corp
- Carlsberg A/S
- Heineken NV
- Tsingtao Brewery Co Ltd
- Jebsen International
- S & P Co
- Anheuser-Busch Cos Inc
- Agros Trading Co Ltd
- InBev
- Modelo SA de CV, Grupo
- Brown-Forman Worldwide LLC
- San Miguel Brewery Hong Kong Ltd
- Bacardi-Martini Asia Pacific Ltd
- Beijing Yanjing Beer Group Corp
- Campari Milano SpA, Davide
- Riche Monde Ltd
- Greenalls Group Plc, The
- Casella Far East Ltd
- Diageo Plc
- Maxxium China Ltd
- SABMiller Plc
- Otard au Chateau de Cognac
- Pernod Ricard Groupe
- LVMH Moët Hennessy Louis Vuitton
- Constellation Brands Inc
- Scottish & Newcastle Plc
- Foster's Group Ltd
- Rémy Cointreau Group
- Allied Domecq Plc
- Interbrew NV SA

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