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Shaving and Shaving Accessories in the US
Mintel, May 2006, Pages: 87
In this report, we explore the hypothesis that the shaving and shaving accessories market will continue to show modest gains. More robust growth in shaving lotion, aftershave and women’s power shavers will be offset by lagging sales in shaving cream and men’s power shavers. Sales of niche and upscale products in the shaving lotion and aftershave segment will continue to grow at a faster pace, though not by enough to carry the overall market higher.
With retail sales of $1.33 billion in 2005, a 3.7% increase over 2004, the shaving and shaving accessories category is dependent on two important factors: men’s increased interest in a more expansive grooming routine (skincare concerns particularly), and the wider availability of products designed specifically for women. Other demographic factors having an impact include the rising numbers of Baby Boomers (fueling the emergence of products containing anti-aging ingredients) as well as implements designed for easier hair removal, such as ergonomic handles.
In this report, we clearly identify the principal external factors driving or curtailing growth in the this market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. We also evaluate the performance of individual sectors in the market, and provide information about the major companies and brands. Using the SPSS forecasting package, we create a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.
This report includes:
- Electric or battery-powered shaving or hair removal tools
- Shaving creams or gels
- Products and skin conditioners for post-shaving use.
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