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A Guide to Business & Regulatory Strategies: Companion Diagnostic Products and Individual Therapies


Description: A Guide to Business and Regulatory Strategies: Companion Diagnostic Products and Individual Therapies is a unique compilation of historical companion diagnostic products, business models for drug/diagnostic collaborations, education & marketing, intellectual property, regulatory, and reimbursement information for those interested in developing companion diagnostics, as well as stand-alone diagnostics.

The purpose of this report is to cover topics such as personalized medicine, existing products, business models, intellectual property, regulatory, and insurance/reimbursement issues intended to educate and advise the reader.


Contents: Chapter 1: Executive Summary

Chapter 2: Introduction
Personalized Medicine Perceived Issues
Spear’s Seven Pharmacogenomic Myths
Commentary on the 7 Myths
Myth 1—PGx will Create Niche Markets
Myth 2—PGx Will Cut the Cost of Drug Development
Myth 3—Personalized Medicine is Limited by Technology
Myth 4—Co-development of Drugs and Diagnostics
Myth 5—Genes Determine Drug Response
Myth 6—PGx will Identify Drugs with Rare Side Effects
Myth 7—PGx will be Driven by Regulatory Issues
Excerpts from FDA Genomic Data Submission Guidance
Test Requirements
Pharmaceutical and Diagnostic Co-Development Process
References

Chapter 3: Intellectual Property Guide
Creating a Path for Success: Intellectual Property and Other Legal Issues Associated With DxRx Collaborations
Licensing Issues for Genetic Markers of Disease and Drug Responsiveness
Kenneth Sonnenfeld, Partner, Morgan & Finnegan, LLP, New York, NY
Dysautonomia Foundation
Sublicensing Issues
Examples of Patent Pools
Legislation Regarding Gene Patents
Developing Products for Personalized Medicine: Application of the NIH
Research Tools Policy
What is the NIH Research Tools Policy?
The Four Principles
Conclusions for Personalized Medicine Product Development
The “Research Tool” Website
References

Chapter 4: Regulatory
FDA Perspectives on Pharmacogenetic Testing
Basic Definitions: Pharmacogenomic Test versus Pharmacogenetics
Pharma “OMICS” and Regulatory Issues
“Multiplex” and Regulatory Issues
New Indications—Familiar Questions
General versus Drug Specific Pharmacogenetic Tests
What Regulatory Pathway is Appropriate for YOUR Pharmacogenetic Test?
Pharmacogenetic Tests in Drug Labels
Making the Tests Available Depending on the Option
What are the Options
ASR Definition
FDA Guidance Publications
FDA Guidance Publications in Development
Device Advice
Tm Bioscience Cystic Fibrosis (CF) Gene Screening and Diagnostic .
Regulatory Example
Clinical Validation
Non-comprehensive Overview of Analytic and Clinical Parameters for Validation of
Companion Diagnostics
Cyclin D1 Assay Validation—Hypothetical Common Disease Scenario
Cyclin D1 Assay Validation Considerations
Diffuse Large B-cell lymphoma (DLBCL) [Form of non-Hodgkin’s Lymphoma]—.
Less Common Disease Scenario
Molecular Validation Overview
CYP2D6 Gene Testing
UGT1A Companion Diagnostic
UGT1A Testing

Chapter 5: Contract Research Organizations (CROs
Use of Contract Research Organizations (CROs) for Diagnostic Development
Interview with Richard N. Phillips, MSPH, Ph.D., Principal Consultant,
Quintiles Consulting, Medical Device Development
Client Questionnaire—MDCI®, Medical Device Consultants, Inc.,
North Attleboro, Massachusetts
MDCI Client Questionnaire: Clinical Study Specifications
Ten Mistakes to Avoid When Bringing a Medical Device to Market in the U.S
Follow-up Interview with Bill Morton, President, MDCI®—Diagnostic
Commercialization
Nine Mistakes to Avoid When Bringing a Medical Device to Market in EUROPE
Follow-up Interview with Bill Morton, President, MDCI®—CE European
Commercialization

Chapter 6: Reimbursement
CMS Reimbursement
Private Payer Issues
Local Medicare Coverage
Follow-up interview with David Sholehvar, Director, Strategic Customers
for Veridex
BRCA1/2
Chromosomal Banding (Cytogenetics)
Secretary’s Advisory Committee on Genetics, Health, and Society (SACGHS)
Case Study: Genomic Health’s OncoDX™ Breast Cancer Assay: Assess Risk,
Determine Therapy Benefit, and Maximize Resource Utilization by
Ted Snelgrove, Vice President of Marketing
Multigene Assay to Predict Recurrence of Tamoxifen-Treated,
Node-Negative Breast Cancer
Oncotype DX™ in Clinical Practice
Oncotype DX™ Prediction of Chemotherapy Benefit
Oncotype DX™ Health Economics Benefit Analysis
Health System Impact for Reclassification: “Back of the Envelope” Analysis
Genomic Health Breast Cancer Calculator
Conclusions from Economic Analysis
Payer Reactions

Chapter 7: Business Models and Issues
Introduction
Market Incentives and the Business Model for Linked Dx/Rx Products
A General Added Value Scenario
Value Creation Due to Reduction in Uncertainty, (Exhibit 7.1)
Societal Cost-Effectiveness
Scenario Analysis—Who Captures the Value?
Current Pricing and Reimbursement Environments
Public Policy Implications
Follow-up Interview with Louis P. Garrison
Case-based Reasoning® Business Model
Companion Diagnostic Commercialization Issues
Companion Diagnostic Development Checklist
Sales & Marketing Expectations
Appendix 1: 510(k) Substantive Equivalence Determination
Decision Summary
Appendix 2: Evaluation of Automatic Class III Designation
Tag-It™ Cystic Fibrosis Kit
Appendix 3: AmpliChip CYP450 Test for CYP2C19
510(k) Summary
Appendix 4: Invader® UGT1A1 Molecular Assay 510(k) Summary

Table of Exhibits
Exhibit 2.1 Major Players in the Pharma Industry
Exhibit 2.2 Examples of Pharmacogenetics and the “Omics” in the Drug
Development Process
Exhibit 2.3 Erectile Dysfunction—2004
Exhibit 2.4 Historical Comparison of Consumption to Modern Diseases
Exhibit 2.5 Top 10 Anti-hypertensive Drugs—2004
Exhibit 2.6 Typical Drug Timeline
Exhibit 2.7 Size of the Genetics Effect versus Percentage Responder Genotypes .
and Possible Results
Exhibit 2.8 FDA-approved Molecular Diagnostic Test Systems
Exhibit 2.9 Capella University Poll
Exhibit 2.10 Effect of CPY2C9 Genotype on Warfarin Response
Exhibit 2.11 ALOX-5 Genotype and 5-lipoxygenase Inhibitor Response
Exhibit 2.12 ALOX-5 Genotype and 5-lipoxygenase Inhibitor Response
Exhibit 2.13 Drug Toxicity and Frequency of Genetic Mutation
Exhibit 2.14 VIGOR Study
Exhibit 2.15 Study Name versus Test Necessity
Exhibit 2.16 Drug-Test Co-development Process
Exhibit 2.17 Companion Co-Development Process Outline
Exhibit 3.1 Intellectual Property and Other Legal Issues Associated With
Dx/Rx Collaborations Source
Exhibit 3.2 Contract Licensing Negotiations Drug versus Diagnostic
Exhibit 3.3 Familial Dysautonomia Foundation versus MGH Organization Missions
Exhibit 3.4 Patent Pooling Advantages and Disadvantages
Exhibit 3.5 Examples of NIH Research Tools
Exhibit 3.6 Internal, Commercial, and Research Product License Comparison
Exhibit 3.7 Research Tools
Exhibit 3.8 The Research Tool Website
Exhibit 4.1 Analytic Phase Validation Parameters
Exhibit 6.1 Fragile X PCR
Exhibit 6.2 Immunoglobulin Gene Rearrangement PCR
Exhibit 6.3 Factor V Leiden PCR
Exhibit 6.4 January 2006 Clinical Laboratory Diagnostic Fee Schedule
Exhibit 6.5 Medicare Parts A and B—Contractors
Exhibit 6.6 Local Medicare Coverage Process
Exhibit 6.7 Veridex’s CellSearch® Local Medicare Coverage Process
Exhibit 6.8 BRCA1/2 Local Medicare Coverage Process
Exhibit 6.9 Chromosomal Banding (Cytogenetics) Local Medicare Coverage Process
Exhibit 6.10 Economic Rationale For Genomic Technologies and Symptomatic Care
Exhibit 6.11 Economic Rationale For Genomic Technologies and Asymptomatic Care
Exhibit 6.12 Economic Impact of Breast Cancer Testing
Exhibit 6.13 General Schema for Health Economics: Rate of Adoption
Exhibit 6.14 Risk of Recurrent versus Chemotherapy
Exhibit 6.15 Sample of Risk/Benefit Information from Adjuvant Program
Exhibit 6.16 Oncotype DX™: 21 Final Gene Set
Exhibit 6.17 Oncotype DX™: >2600 Patients Studied
Exhibit 7.1 Total Societal Value Creation Including Reduced Uncertainty.
Exhibit 7.2 Scenario I: Value Distribution ($): New Dx—No Tx Flexible Pricing;
Dx Administered Pricing
Exhibit 7.3 Scenario II: Value Distribution ($): New Dx—Some Tx Price Flexibility,
Insurer Budget Constrained; Dx Administered Pricing
Exhibit 7.4 Scenario III: Value Distribution ($): New Dx—No Tx Price Flexibility,
Dx Some Price Flexibility, and IP Protection
Exhibit 7.5 Scenario IV: Value Distribution ($): New Dx—Tx Can Raise Price,
Dx Charged at Cost, Insurer Raises Premium
Exhibit 7.6 Scenario V: Value Distribution ($): New Dx—Tx Pricing Flexible (value-based),
Dx Pricing Flexible (value-based), Insurance Competitive
Exhibit 7.7 Commercialization Timeframe
Exhibit 7.8 Example of Commercialization Costs—Spending Cost of Goods versus
Accumulated Deficit (in $ millions)


Summary: Five years after the completion of the Human Genome Sequencing Project, the personalized nutrition and medicine fields are evolving with an emphasis on identifying and applying biomarkers to aid disease diagnosis. Specifically, clinical pharmacogenomics, theranostics, and nutrigenomics are examples of areas where diagnostics have entered the arena and are being used in conjunction with drug treatments and nutrition recommendations. The wave of emerging companion diagnostics is expected to continue to develop during the next 10–15 years. Genzyme is a company positioned to provide in pharmaceuticals, diagnostics manufacturing, and a diagnostic service, as the molecular diagnostics market grows. This market is estimated to be $7-8 billion in 2006. Molecular diagnostics are projected to grow to $12 billion in 2010 and continue growth to $35 billion by 2015.

This guide to the regulatory and business landscape of companion drug and diagnostics expands upon topics presented at IBC’s 4th Annual Molecular Diagnostics and Personalized Medicine Conference in Boston, September 2005. The fragmented diagnostics industry consists of test manufacturers, test developers, and service providers. This Guide offers a compilation of regulatory and business information that serves as a bridge for anyone wanting an introduction to this industry. It contains interviews, talk summaries, anecdotes and graphics from the conference as well as information gathered in post-conference conversations. The information about past companion diagnostic products, business models for drug/diagnostic collaborations, education & marketing, intellectual property, regulatory, and reimbursement is intended for those in the pharmaceutical, diagnostic, and medical device
industries interested in developing companion diagnostics, as well as stand-alone diagnostics.




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