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Pharmaceutical Portfolio Management Strategy
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Description: |
This latest study delves into the challenges facing pharmaceutical portfolio management teams. As one of the most important components to strategic planning, portfolio management is often left neglected or under-resourced. As many as 82% of pharmaceutical companies believe that their portfolio management successes have been adequate at best. Two-thirds of companies believe that their portfolio management function is lacking resources. It is no surprise then that many companies struggle with how they will strategically invest in their portfolio products, how to coordinate activities and when to make the decision to cease development in underperforming projects. Among the many findings that analysts discovered through this research, several strategies and industry trends emerged as more significant, including: - Portfolio management delivers the strongest impact when aligned with corporate strategy - Mid-sized companies face the greatest portfolio management challenges as they grow larger - Data standardization, though difficult to achieve, streamlines portfolio management and makes the decision-making process more effective - Participating companies cited corporate culture and lack of buy-in as the greatest barriers to portfolio management success - An inverse relationship exists between the frequency of portfolio management team meetings and overall satisfied with portfolio management success
This research was developed to guide pharmaceutical and biotechnology companies’ portfolio management teams. The study includes benchmark data to help portfolio management teams gain adequate resources and understand how best to allocate brand team budgets. The report makes its case with metrics, tools and techniques for managing portfolio planning in these key areas:
Structure, Resources and Tools – Efficient portfolio management structures backed by adequate budgets and staffs allow portfolio planners to obtain required product metrics and make informed recommendations to support the company’s products. Portfolio Management Strategy – Portfolio planning is rendered useless without clear, standardized criteria with which to compare products. Furthermore, maintaining a consistent portfolio strategy allows companies to find lucrative licensing opportunities that drive create at lower costs. Portfolio Snapshots – Analysis of participating companies’ portfolios, including strengths, weaknesses and areas of interest for future growth. |
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Contents: |
Executive Summary
Profiled Companies Overcoming Portfolio Management Challenges: Five Principles for Success Streamlining the Portfolio Management Team Portfolio Management Structure Portfolio Management Resources and Support Portfolio Management Tools Implementing the Portfolio Management Strategy Portfolio Management Activities & Timing Portfolio Management Criteria and Data Analysis Developing a Licensing Strategy Select Companies’ Product Portfolio Profiles Alizyme AstraZeneca Avant Immunotherapeutics Cardiome Pharma Human Genome Sciences Johnson & Johnson Novartis Roche Serono TAP Pharmaceuticals
Streamlining the Portfolio Management Team Portfolio Management Structure Figure 1.1 : Dedicated Portfolio Management Groups Figure 1.2 : Dedicated Portfolio Management Groups: Global-Level Figure 1.3 : Dedicated Portfolio Management Groups: Affiliate-Level Figure 1.4 : Dedicated Portfolio Management Groups: Small Companies Figure 1.5 : Dedicated Portfolio Management Groups: Mid-Sized Companies Figure 1.6 : Dedicated Portfolio Management Groups: Large Companies Figure 1.7: Portfolio Management Group Structure Figure 1.8: Portfolio Management Group Structure: Global-Level Figure 1.9: Portfolio Management Group Structure: Affiliate-Level Figure 1.10: Portfolio Management Group Structure: Small Companies Figure 1.11: Portfolio Management Group Structure: Mid-Sized Companies Figure 1.12: Portfolio Management Group Structure: Large Companies Figure 1.13: Reporting Relationships in Portfolio Management Figure 1.14: Reporting Relationships in Portfolio Management: Global-Level Figure 1.15: Reporting Relationships in Portfolio Management: Affiliate-Level Figure 1.16: Reporting Relationships in Portfolio Management: Global vs. Affiliate Figure 1.17: Reporting Relationships in Portfolio Management: Company Size Comparison Figure 1.18: Reporting Relationships in Portfolio Management: Small Companies Figure 1.19: Reporting Relationships in Portfolio Management: Mid-Sized Companies Figure 1.20: Reporting Relationships in Portfolio Management: Large Companies
Portfolio Management Resources and Support Figure 1.21: Percent of Participants Satisfied with Portfolio Management Resources Figure 1.22: Percent of Global-Level Participants Satisfied with Portfolio Management Resources Figure 1.23: Percent of Affiliate-Level Participants Satisfied with Portfolio Management Resources Figure 1.24: Percent of Participants Satisfied with Portfolio Management
Streamlining the Portfolio Management Team Resources by Company Size Figure 1.25: Portfolio Management Budgets by Company Figure 1.26: Portfolio Management Budgets Based on Number of Investigational Drugs Figure 1.27: Portfolio Management Budgets Based on Number of Marketed Drugs Figure 1.28: Percent Allocation for Portfolio Investments Figure 1.29: Percent Allocation for Global and Affiliate Portfolio Investments Figure 1.30: Percent Allocation for Portfolio Investments by Company Figure 1.31: Portfolio Management Staffing per Company Figure 1.32: Average Staffing by Company Size Figure 1.33: Average Portfolio Management Staffing: Global vs. Affiliate Figure 1.34: Product Investment Rankings: Global vs. Affiliate Figure 1.35: Product Investment Rankings by Company Size Figure 1.36: Factors Influencing Increased Portfolio Investments Figure 1.37: Factors Influencing Increased Portfolio Investments: Global vs. Affiliate Figure 1.38: Factors Influencing Increased Portfolio Investments by Company Size Figure 1.38: Factors Influencing Increased Portfolio Investments by Company Size Figure 1.40: Factors Influencing Decreased Portfolio Investments: Global vs. Affiliate Figure 1.41: Factors Influencing Decreased Portfolio Investments by Company Size Portfolio Management Tools Figure 1.42: Tools Used to Facilitate Portfolio Management Activities Figure 1.43: Global-Level Portfolio Management Tools Figure 1.44: Affiliate-Level Portfolio Management Tools Figure 1.45: Portfolio Management Tools Comparison by Company Size Figure 1.46: Small Companies’ Portfolio Management Tools Figure 1.47: Mid-Sized Companies’ Portfolio Management Tools Figure 1.48: Large Companies’ Portfolio Management Tools
Implementing the Portfolio Management Strategy Portfolio Management Activities & Timing Figure 2.1: Departments Participating in Portfolio Management Activities Figure 2.2: Global Departments Participating in Portfolio Management Activities Figure 2.3: Affiliate-Level Departments Participating in Portfolio Management Activities Figure 2.4: Participation in Portfolio Management Activities: Company Size Comparison Figure 2.5: Large Companies’ Departments Participating in Portfolio Management Activities Figure 2.6: Mid-Sized Companies’ Departments Participating in Portfolio Management Activities Figure 2.7: Small Companies’ Departments Participating in Portfolio Management Activities Figure 2.8: Individuals Participating in Portfolio Management Activities Figure 2.9: Individuals Participating in Portfolio Management Activities: Global-Level Figure 2.10: Individuals Participating in Portfolio Management Activities: Affiliate-Level Figure 2.11: Individuals Participating in Portfolio Management Activities: Small Companies Figure 2.12 Individuals Participating in Portfolio Management Activities: Mid-Sized Companies Figure 2.13: Individuals Participating in Portfolio Management Activities: Large Companies Figure 2.14: Portfolio Management Timing: Initiate Activities Figure 2.15: Portfolio Management Timing: Global-Level Initiation Figure 2.16: Portfolio Management Timing: Affiliate-Level Initiation Figure 2.17: Portfolio Management Timing: Small Companies’ Initiation Figure 2.18: Portfolio Management Timing: Mid-Sized Companies’ Initiation Figure 2.20: Portfolio Management Meetings Figure 2.21: Portfolio Management Meetings: Global-Level Figure 2.22: Portfolio Management Meetings: Affiliate-Level Figure 2.23: Portfolio Management Meetings: Small Companies Figure 2.24: Portfolio Management Meetings: Mid-Sized Companies Figure 2.25: Portfolio Management Meetings: Large Companies Figure 2.26: Portfolio Management Time Commitment Figure 2.27: Portfolio Management Time Commitment: Global-Level Figure 2.28: Portfolio Management Time Commitment: Affiliate-Level Figure 2.29: Portfolio Management Time Commitment: Small Companies Figure 2.30: Portfolio Management Time Commitment: Mid-Sized Companies Figure 2.31: Portfolio Management Time Commitment: Large Companies Figure 2.32: Portfolio Management Success Figure 2.34: Portfolio Management Success: Affiliate-Level Figure 2.33: Portfolio Management Success: Global-Level Figure 2.35: Portfolio Management Success: Small Companies Figure 2.36: Portfolio Management Success: Mid-Sized Companies Figure 2.37: Portfolio Management Success: Large Companies Figure 2.38: Portfolio Management’s Greatest Barriers to Success Figure 2.39: Portfolio Management’s Greatest Barriers to Success: Global-Level Figure 2.40: Portfolio Management’s Greatest Barriers to Success: Affiliate-Leve Figure 2.41: Portfolio Management’s Greatest Barriers to Success: Small Companies Figure 2.42: Portfolio Management’s Greatest Barriers to Success: Mid-Sized Companies Figure 2.43: Portfolio Management’s Greatest Barriers to Success: Large Companies
Developing a Licensing Strategy Figure 2.44: Strategy Behind Inbound Deals Figure 2.45: Strategy Behind Outbound Deals Figure 2.46: Licensing Enters the Pipeline Figure 2.47: Number of Inbound Deals Per Company Per Year Figure 2.48: Number of Outbound Deals Per Company Per Year Figure 2.49: Number of Global Inbound Deals Per Company Per Year Figure 2.50: Number of Global Outbound Deals Per Company Per Year Figure 2.51: Number of Affiliate Inbound Deals Per Company Per Year Figure 2.52: Number of Affiliate Outbound Deals Per Company Per Year Figure 2.53: Cross-Functional Deal Making Figure 2.54: Company D’s Licensing Strategy Structure |
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Companies Mentioned |
Companies Profiled in this Report:
Alizyme
Amarin SA
Amgen
Astellas Pharmaceuticals
Avant Immunotherapeutics
Bayer
Boehringer-Ingelheim
Cardiome Pharma
EKR Therapeutics
Eli Lilly
Genesis R&D
HUB, Inc.
Human Genome Science
Johnson & Johnson
Merck & Co.
Merck KGaA
Novartis
Organon
Pharmexa
Roche
Schering-Plough
Serono
TAP Pharmaceuticals
TEVA
Wyeth |
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