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Pharmaceutical Portfolio Management Strategy


Description: This latest study delves into the challenges facing pharmaceutical portfolio management teams. As one of the most important components to strategic planning, portfolio management is often left neglected or under-resourced. As many as 82% of pharmaceutical companies believe that their portfolio management successes have been adequate at best. Two-thirds of companies believe that their portfolio management function is lacking resources.
It is no surprise then that many companies struggle with how they will strategically invest in their portfolio products, how to coordinate activities and when to make the decision to cease development in underperforming projects.
Among the many findings that analysts discovered through this research, several strategies and industry trends emerged as more significant, including:
- Portfolio management delivers the strongest impact when aligned with corporate strategy
- Mid-sized companies face the greatest portfolio management challenges as they grow larger
- Data standardization, though difficult to achieve, streamlines portfolio management and makes the decision-making process more effective
- Participating companies cited corporate culture and lack of buy-in as the greatest barriers to portfolio management success
- An inverse relationship exists between the frequency of portfolio management team meetings and overall satisfied with portfolio management success

This research was developed to guide pharmaceutical and biotechnology companies’ portfolio management teams. The study includes benchmark data to help portfolio management teams gain adequate resources and understand how best to allocate brand team budgets. The report makes its case with metrics, tools and techniques for managing portfolio planning in these key areas:

Structure, Resources and Tools – Efficient portfolio management structures backed by adequate budgets and staffs allow portfolio planners to obtain required product metrics and make informed recommendations to support the company’s products.

Portfolio Management Strategy – Portfolio planning is rendered useless without clear, standardized criteria with which to compare products. Furthermore, maintaining a consistent portfolio strategy allows companies to find lucrative licensing opportunities that drive create at lower costs.

Portfolio Snapshots – Analysis of participating companies’ portfolios, including strengths, weaknesses and areas of interest for future growth.


Contents: Executive Summary

Profiled Companies
Overcoming Portfolio Management Challenges: Five Principles for Success
Streamlining the Portfolio Management Team
Portfolio Management Structure
Portfolio Management Resources and Support
Portfolio Management Tools
Implementing the Portfolio Management Strategy
Portfolio Management Activities & Timing
Portfolio Management Criteria and Data Analysis
Developing a Licensing Strategy
Select Companies’ Product Portfolio Profiles
Alizyme
AstraZeneca
Avant Immunotherapeutics
Cardiome Pharma
Human Genome Sciences
Johnson & Johnson
Novartis
Roche
Serono
TAP Pharmaceuticals

Streamlining the Portfolio Management Team
Portfolio Management Structure
Figure 1.1 : Dedicated Portfolio Management Groups
Figure 1.2 : Dedicated Portfolio Management Groups: Global-Level
Figure 1.3 : Dedicated Portfolio Management Groups: Affiliate-Level
Figure 1.4 : Dedicated Portfolio Management Groups: Small Companies
Figure 1.5 : Dedicated Portfolio Management Groups: Mid-Sized Companies
Figure 1.6 : Dedicated Portfolio Management Groups: Large Companies
Figure 1.7: Portfolio Management Group Structure
Figure 1.8: Portfolio Management Group Structure: Global-Level
Figure 1.9: Portfolio Management Group Structure: Affiliate-Level
Figure 1.10: Portfolio Management Group Structure: Small Companies
Figure 1.11: Portfolio Management Group Structure: Mid-Sized Companies
Figure 1.12: Portfolio Management Group Structure: Large Companies
Figure 1.13: Reporting Relationships in Portfolio Management
Figure 1.14: Reporting Relationships in Portfolio Management: Global-Level
Figure 1.15: Reporting Relationships in Portfolio Management: Affiliate-Level
Figure 1.16: Reporting Relationships in Portfolio Management: Global vs. Affiliate
Figure 1.17: Reporting Relationships in Portfolio Management: Company Size
Comparison
Figure 1.18: Reporting Relationships in Portfolio Management: Small Companies
Figure 1.19: Reporting Relationships in Portfolio Management: Mid-Sized Companies
Figure 1.20: Reporting Relationships in Portfolio Management: Large Companies

Portfolio Management Resources and Support
Figure 1.21: Percent of Participants Satisfied with Portfolio Management Resources
Figure 1.22: Percent of Global-Level Participants Satisfied with Portfolio
Management Resources
Figure 1.23: Percent of Affiliate-Level Participants Satisfied with Portfolio
Management Resources
Figure 1.24: Percent of Participants Satisfied with Portfolio Management

Streamlining the Portfolio Management Team
Resources by Company Size
Figure 1.25: Portfolio Management Budgets by Company
Figure 1.26: Portfolio Management Budgets Based on Number of Investigational Drugs
Figure 1.27: Portfolio Management Budgets Based on Number of Marketed Drugs
Figure 1.28: Percent Allocation for Portfolio Investments
Figure 1.29: Percent Allocation for Global and Affiliate Portfolio Investments
Figure 1.30: Percent Allocation for Portfolio Investments by Company
Figure 1.31: Portfolio Management Staffing per Company
Figure 1.32: Average Staffing by Company Size
Figure 1.33: Average Portfolio Management Staffing: Global vs. Affiliate
Figure 1.34: Product Investment Rankings: Global vs. Affiliate
Figure 1.35: Product Investment Rankings by Company Size
Figure 1.36: Factors Influencing Increased Portfolio Investments
Figure 1.37: Factors Influencing Increased Portfolio Investments: Global vs. Affiliate
Figure 1.38: Factors Influencing Increased Portfolio Investments by Company Size
Figure 1.38: Factors Influencing Increased Portfolio Investments by Company Size
Figure 1.40: Factors Influencing Decreased Portfolio Investments: Global vs. Affiliate
Figure 1.41: Factors Influencing Decreased Portfolio Investments by Company Size
Portfolio Management Tools
Figure 1.42: Tools Used to Facilitate Portfolio Management Activities
Figure 1.43: Global-Level Portfolio Management Tools
Figure 1.44: Affiliate-Level Portfolio Management Tools
Figure 1.45: Portfolio Management Tools Comparison by Company Size
Figure 1.46: Small Companies’ Portfolio Management Tools
Figure 1.47: Mid-Sized Companies’ Portfolio Management Tools
Figure 1.48: Large Companies’ Portfolio Management Tools

Implementing the Portfolio Management Strategy
Portfolio Management Activities & Timing
Figure 2.1: Departments Participating in Portfolio Management Activities
Figure 2.2: Global Departments Participating in Portfolio Management Activities
Figure 2.3: Affiliate-Level Departments Participating in Portfolio Management Activities
Figure 2.4: Participation in Portfolio Management Activities: Company Size Comparison
Figure 2.5: Large Companies’ Departments Participating in Portfolio Management
Activities
Figure 2.6: Mid-Sized Companies’ Departments Participating in Portfolio
Management Activities
Figure 2.7: Small Companies’ Departments Participating in Portfolio Management
Activities
Figure 2.8: Individuals Participating in Portfolio Management Activities
Figure 2.9: Individuals Participating in Portfolio Management Activities: Global-Level
Figure 2.10: Individuals Participating in Portfolio Management Activities: Affiliate-Level
Figure 2.11: Individuals Participating in Portfolio Management Activities: Small
Companies
Figure 2.12 Individuals Participating in Portfolio Management Activities: Mid-Sized
Companies
Figure 2.13: Individuals Participating in Portfolio Management Activities: Large
Companies
Figure 2.14: Portfolio Management Timing: Initiate Activities
Figure 2.15: Portfolio Management Timing: Global-Level Initiation
Figure 2.16: Portfolio Management Timing: Affiliate-Level Initiation
Figure 2.17: Portfolio Management Timing: Small Companies’ Initiation
Figure 2.18: Portfolio Management Timing: Mid-Sized Companies’ Initiation
Figure 2.20: Portfolio Management Meetings
Figure 2.21: Portfolio Management Meetings: Global-Level
Figure 2.22: Portfolio Management Meetings: Affiliate-Level
Figure 2.23: Portfolio Management Meetings: Small Companies
Figure 2.24: Portfolio Management Meetings: Mid-Sized Companies
Figure 2.25: Portfolio Management Meetings: Large Companies
Figure 2.26: Portfolio Management Time Commitment
Figure 2.27: Portfolio Management Time Commitment: Global-Level
Figure 2.28: Portfolio Management Time Commitment: Affiliate-Level
Figure 2.29: Portfolio Management Time Commitment: Small Companies
Figure 2.30: Portfolio Management Time Commitment: Mid-Sized Companies
Figure 2.31: Portfolio Management Time Commitment: Large Companies
Figure 2.32: Portfolio Management Success
Figure 2.34: Portfolio Management Success: Affiliate-Level
Figure 2.33: Portfolio Management Success: Global-Level
Figure 2.35: Portfolio Management Success: Small Companies
Figure 2.36: Portfolio Management Success: Mid-Sized Companies
Figure 2.37: Portfolio Management Success: Large Companies
Figure 2.38: Portfolio Management’s Greatest Barriers to Success
Figure 2.39: Portfolio Management’s Greatest Barriers to Success: Global-Level
Figure 2.40: Portfolio Management’s Greatest Barriers to Success: Affiliate-Leve
Figure 2.41: Portfolio Management’s Greatest Barriers to Success: Small Companies
Figure 2.42: Portfolio Management’s Greatest Barriers to Success: Mid-Sized Companies
Figure 2.43: Portfolio Management’s Greatest Barriers to Success: Large Companies

Developing a Licensing Strategy
Figure 2.44: Strategy Behind Inbound Deals
Figure 2.45: Strategy Behind Outbound Deals
Figure 2.46: Licensing Enters the Pipeline
Figure 2.47: Number of Inbound Deals Per Company Per Year
Figure 2.48: Number of Outbound Deals Per Company Per Year
Figure 2.49: Number of Global Inbound Deals Per Company Per Year
Figure 2.50: Number of Global Outbound Deals Per Company Per Year
Figure 2.51: Number of Affiliate Inbound Deals Per Company Per Year
Figure 2.52: Number of Affiliate Outbound Deals Per Company Per Year
Figure 2.53: Cross-Functional Deal Making
Figure 2.54: Company D’s Licensing Strategy Structure


Companies Mentioned Companies Profiled in this Report: Alizyme Amarin SA Amgen Astellas Pharmaceuticals Avant Immunotherapeutics Bayer Boehringer-Ingelheim Cardiome Pharma EKR Therapeutics Eli Lilly Genesis R&D HUB, Inc. Human Genome Science Johnson & Johnson Merck & Co. Merck KGaA Novartis Organon Pharmexa Roche Schering-Plough Serono TAP Pharmaceuticals TEVA Wyeth


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