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The SMB Market Opportunity: Fast growth IT spend, vendor opportunities and profiles
Business Insights, June 2006, Pages: 149
The SMB market is huge and, until recently, has not invested a great deal in IT; nor has it been on the receiving end of much vendor attention, particularly from those providers targeting large enterprises and multinationals. To give an idea of the scale of the sector, there are 19 million SMBs in the EU and in most of the member states they make up more than 99% of enterprises. SMBs generate a substantial share of European GDP and are a key source of new jobs and business ideas. IT offers significant benefits to SMBs - as it does other, larger organisations - but it has to be the right fit for their size and structure.
‘The SMB Market Opportunity’ report examines why the SMB sector is currently the focus of attention for vendors that have traditionally targeted the enterprise sector and what SMBs are looking for from an IT solution. We explore the SMB market opportunity for the ERP, SCM, CRM, security and contact centers technologies and services. In addition, the report profiles the main vendors targeting the SMB IT opportunity and their SMB strategy going forward. The SMB Market Opportunity report is of interest to any IT vendor or services provider wanting to target its offering to the SMB sector. It will be of equal interest to SMB- and mid-market-focused vendors as it will to large enterprise vendors eager to snatch some market share in what is still a highly fragmented market.
The report will be of interest to providers in the enterprise application, IT security and contact centers markets. Although we do not examine the SMB market opportunity for hardware, we profile the efforts of hardware vendors in the final chapter as they target this sector. Given the importance of partnerships and the channel to selling solutions to SMBs, the report will also be of interest to VARS, systems integrators, resellers and third-party service providers.
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