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Set Top Devices: Move Toward Digital Systems, Forecasts To 2000

  • ID: 34194
  • Report
  • January 1995
  • Region: Global
  • 200 pages
  • Wintergreen Research, Inc
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Set top equipment market growth, fueled by digital replacement of analog systems is expected to double the installed base. Existing systems are being upgraded to support broadband communication networks, new applications, interactive systems, business uses, and satellite services. New systems will be added at an unprecedented pace to create an opportunity for market participants. Freer competition represents a significant market growth driver creating opportunity for new market entrants. All vendors of digital computers, digital communications equipment, and software have an opportunity to participate in this changing market.

Set top equipment market growth is expanding as analog systems are replaced by digital ones. Migration paths are evolving as existing systems are extended to permit orderly transitions to new technologies. Broadband communications networks, new applications, interactive systems, business uses, and freer competition represent significant market growth drivers.

- Expanding number of channels
- Expanding number of applications
- Implementation of digital compression
- Implementation of broadband wire networks
- Implementation of satellite and wireless delivery of services
- Increases in speed and power of set top devices
- Simplified access to programming and content
- Provision of open system technologies
- Interconnection of TVs to Internet
- Support for strategic partnering
- Support improved entertainment options
- Support improved productivity in planning leisure time

The key findings in this report are as follows:

- Set top units support orderly migration paths
- Migration paths are positioned to protect existing network investment
- Expanded content is creating demand for set top products
- Network expansion is occurring
- As a result of fiber optic broadband creation of more bandwidth markets will shift
- Satellite receiver units are positioned to develop increased market share
- Cable fiber to the curb architectures are evolving
- Applications will drive set top receiver implementation
- Companies are positioning to sell complete solutions

Following is a list of the companies profiled in this report:

- Anadigics
- C-cube Microsystems
- Divicom
- Daewoo
- General Instrument
- Hewlett Packard
- Hughes Electronics
- Hyundai Electronics
- TV/COM
- Matsushita
- Panasonic
- Proscan
- Samsung Electronics
- Sanyo
- Scientific-atlanta
- Sierra Research AND Technology
- Sony
- Thomson Consumer Electronics
- Toshiba
- Uniden
- Zenith
- Satellite Services
- Alpha Star
- Direct TV
- Echo Star
- Prime Star

This report consists of over 200 pages and includes 35 tables and figures.
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TABLE OF CONTENTS:

EXECUTIVE SUMMARY

1. MARKET DEFINITION

Market Convergence

Marketplace Changes

Changes In Video Distribution

Target Market Areas

Digital Photographic, Video, Game

Communications

Computers

Cable Modem Opportunity

Pc Markets

Pc Modem Households

Cable Households

Basic

Premium

Cable Advertising

Cd-Rom On Demand

Interactive Tv Trials

Time Warner

Ameritech

Bell Atlantic

Pacific Telesis

Tci

Southern Multimedia Communications

Multi Use Of Infrastructure

Disciplined Navigation

2. MARKETPLACE CHANGES 1

Market Growth Factors 1

Changes In Video Distribution 10

Digital Photographic, Video, Game 10

Communications 12

Computers 12

Cable Modem Opportunity 15

Interactive Tv Trials 16

Time Warner 19

Ameritech 21

Bell Atlantic 22

Pacific Telesis 24

Tci 26

Southern Multimedia Communications 26

Tvs 27

3. SET TOP TERMINAL MARKET FORECASTS 1

Overview 1

Summary Market Shares 1

Summary Forecasts 5

Installed Base 8

Summary Forecasts Units 12

Subscriber Base 12

Analog Set Top Market Shares And Forecasts 20

Basic Analog Set Top Terminals 20

Analog Addressable Systems 25

General Instrument 28

Scientific-Atlanta 29

Digital Set Top Terminals 31

Shipments 38

4. PRODUCTS

Set Top Converters

General Instrument

Gi Impulse Products

Gi Remote Controls

Gi Sega Channel

Addressable Control

Analog Video Systems

General Instrument

Scientific Atlanta

Scientific-Atlanta Interdiction Subscriber Systems

Regal

Nokia

Tv/Com

Sony

5. TECHNOLOGY

Competitive Factors

Digital Compression

Digital Headend

Digital Storage And Retrieval

Fiber To Curb

Broadband Communications

Multimedia Tap

Open Industry Standards

Cable Modems

Software

Atm Components

Security

Satellite Networks

Satellite Television

Standards

Regulation

6. COMPANY PROFILES

7. ACQUISITIONS AND STRATEGIC ALLIANCES

General Instrument And Fore

General Instrument / Samsung Electronics

General Instrument / Videoware

General Instrument / Thermatics

Scientific-Atlanta / Sega

Scientific-Atlanta And Digital Music Express

Scientific-Atlanta / Microsoft

Scientific-Atlanta / Thomson

Scientific-Atlanta / Pioneer Electronic / Toshiba

Hyundai Electronics Tee-Comm Electronics

Zenith / Walt Disney

General Instrument And Samsung

8. STRATEGIC POSITIONING

Positioning In Telecommunications Markets

Distribution

Building Defacto Industry Standard

Entertainment

9. APPLICATIONS

Overview

Retail Digital Video Network

Department Store

Auto Parts

Internet

Data Casting

Distance Learning

Business And Corporate

Professional

University And College

Elementary School And High School

Energy And Utility Control

Communications And Tracking Systems

Interactive Multimedia Networks

Electronic Games

Advertising And Direct Marketing

Home Shopping-

Software Distribution

E-Mail, E-Fax, And Newsgroup Services

Cd-Rom On Demand
Note: Product cover images may vary from those shown
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