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Gifting Report 2015

  • ID: 3420417
  • May 2015
  • Region: United States
  • Unity Marketing
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Introducing the Ultimate Five-Year Guide to Trends in the Consumer Gift-Giving Market

Conventional wisdom in retail is that on ‘Black Friday,’ the day after Thanksgiving, the bottom line of retailers’ account books goes from red ink to black as annual losses turn to profits. It might have been true once, but not anymore, according to a new report on the gifting market from Unity Marketing.

Retailers can’t wait until the fourth quarter any longer to make their money, as shoppers behavior has changed. Back in 1995, nearly one-third of the typical retailer selling gifts was generated in the last three months of the year. In 2014 it had dropped to 29.4% The fourth quarter is not the money maker it once was for retailers.

The incredible build up retailers make around the Christmas holiday shopping season is no longer paying off. Yearly retail sales quarter-to-quarter are flattening out and retailers’ chance to sell to the gift giver isn’t an end of the year opportunity any longer, but one that extends throughout the entire year, according to this new Gifting Report, based upon a survey among 1,650 gift shoppers (avg. income $97.9k).

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