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France Cider Market Insights Report 2015

  • ID: 3422553
  • Report
  • September 2015
  • Region: France
  • 70 pages
  • GlobalData
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Summary:

Although the market contracted the main innovations were in flavoured cider with both them and rose ciders sales continuing to expand. Cider is a widely known drink in France but it has limited appeal to consumers as it remains strongly linked to festive consumption occasions. Alcohol free cider doesn't have much of a market as it is already quite low in alcohol compared to other drinks.

Key Findings:

- Poor weather during the summer has led the market to contract

- The market leaders are retailers PL products

- Organic cider remains marginal as consumers see cider as a quality product organic or not

- Artisanal cider continues to grow but volume remains marginal

The France Cider Market Insights 2015 Report provides a complete overview of the France cider industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed cider consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2015 forecasts

- Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014 with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key cider new product launches in 2014 by company

- Overview of the competitive landscape in the cider market with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market

- Data is also available in excel format

Reasons To Buy:

- Gain in-depth understanding of the dynamics and structure of the France cider industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the France cider market to support your brand development and marketing initiatives

- Compare and track the performance of brands and brewers to develop a competitive advantage

- Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

- Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the France cider market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
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1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Legislation and Taxation Tables
2.5 Cider Pricing Tables
2.6 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology and Product Definitions
4.3 Map
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- Cidreries Du Calvados La Fermiere (CCLF)
- Cidreries Sopagly Reunies (CSR)
- Val De Rance
- Guillet Freres
- PepsiCo (MTI)
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