Asia/Pacific IPTV Market: Hype and Hope?
In-Stat/MDR, July 2006, Pages: 45
Over the past decade, incumbent telecom operators in the Asia/Pacific region started to see their revenue growth from traditional businesses slow down with a narrowed profit margin, due to increasing competition brought about by deregulation. The distribution of television over Internet protocol (IPTV) is being viewed as a value-added service with strategic importance in the future broadband service portfolio to increase the ARPU and preserve user stickiness.
Today, due to improvements in video compression algorithms and advancements in access network technology, telecom operators can effectively deliver a superior television experience over wire lines. Despite the significant capital expenditure required, many regional incumbent operators such as China Telecom, PCCW, and Chunghwa Telecom have announced deployments, or have already deployed, IPTV services in their markets. In fact, the Asia/Pacific region is leading the global revolution of IPTV in terms of infrastructure deployments, applications development, and subscriber adoption. The region’s broadband penetration helps to foster the fastest growing IPTV market, with ADSL or FTTx broadband connections with at least 6.0Mb/s to households is further spreading in the Asia/Pacific region, thanks to the geographic densities in markets like South Korea, Japan, Hong Kong, and Taiwan.
Executive Summary
Methodology
Research Methodology
Research Target
Geographical Regions
Research Methods
Definitions
TV Delivery Platform and Pay-TV Market Overview
TV Delivery Platforms
Pay-TV Market Landscape
Market Highlights
Cable Operators Strategy
IPTV Service and Technology Trend
Service Trend
Delivering IPTV and Technology Trend
The Head-End Office
Video Compression
The Transport Network
The Access Network
Case Study: PCCW
Background
Value Chain Analysis
Content and Value Add Application Offerings
Pricing Strategy
Target Market
Technology Platform
Security Issues
The Future
Market Landscape
Legislative Environment Analysis
Demand Analysis
Triple Play Trends
Market Revenue and Subscriber Forecast
Country Market Assessment and Comparison
Market Challenges, Drivers, and Constrains
Challenges
Drivers
Constraints
Country Specific Market Highlights
Australia
Key Market Message
Service Providers' Strategy
China
Key Market Message
License Issues
Content Inhibitors
Service Providers' Strategy
Hong Kong
Key Market Message
Targeted Demand
Service Providers' Strategy
India
Key Market Message
Service Providers' Strategy
Japan
Key Market Message
Service Providers' Strategy
South Korea
Key Market Message
Service Providers' Strategy
Taiwan
Key Market Message
Service Providers' Strategy
Other Markets
Indonesia
Malaysia
New Zealand
Philippines
Singapore
Thailand
Conclusion
Market Outlook
Strategic Recommendations
List of Tables
Table 1. Total IPTV Services Market Subscriber Forecast: Asia/Pacific, 2005-2011 (Subscribers In Thousands)
Table 2. Total IPTV Services Market Revenue Forecast: Asia/Pacific, 2005-2011 (Revenue in US$ Millions)
Table 3. Asia/Pacific IPTV Services Market Challenges, 2005-2011
Table 4. Asia/Pacific IPTV Services Market Drivers, 2005-2011
Table 5. Asia/Pacific IPTV Services Market Constrains, 2005-2011
List of Figures
Figure 1. IPTV Penetration Into Pay-TV Market in Asia/Pacific, by Country, 2005
Figure 2. IPTV Architecture In a Telecom Environment
Figure 3. IPTV and Triple Play Trends
Figure 4. Total IPTV Services Market Subscriber Forecast: Asia/Pacific, 2005-2011 (In Thousands)
Figure 5. Asia/Pacific Country Market Subscribers Contribution, 2005
Figure 6. Total IPTV Services Market Subscribers Forecast: Australia, 2005-2011 (In Thousands)
Figure 7. Total IPTV Services Market Subscribers Forecast: China, 2005-2011 (In Thousands)
Figure 8. Total IPTV Services Market Subscribers Forecast: Hong Kong, 2005-2011 (In Thousands)
Figure 9. Total IPTV Services Market Subscribers Forecast: India, 2005-2011 (In Thousands)
Figure 10. Total IPTV Services Market Subscribers Forecast: Japan, 2005-2011 (In Thousands)
Figure 11. Total IPTV Services Market Subscribers Forecast: South Korea, 2005-2011 (In Thousands)
Figure 12. Total IPTV Services Market Subscribers Forecast: Taiwan, 2005-2011 (In Thousands)
Figure 13. Total IPTV Services Market Subscribers Forecast: Other Markets, 2005-2011 (In Thousands)
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