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Alcoholic Drinks in Guatemala

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    Report

  • 55 Pages
  • June 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 342804
Alcoholic drinks witnessed strong growth in total volume terms in 2022 despite the economic difficulties facing many consumers in Guatemala, some of whom rely on economic support from family living in the US. Sales of alcoholic drinks in Guatemala benefited from the continued recovery of the on-trade channel as COVID-19 fears subsided and restrictions were lifted in 2022.

The analyst's Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Guatemalans increase their beer consumption
  • Local consumers consider trading up to higher quality beer
  • Beer benefits from further investment in new product development in 2022
PROSPECTS AND OPPORTUNITIES
  • Craft beer showing strong potential
  • Strong potential remains for beer in Guatemala but economic pressures likely to influence demand
  • Small local grocers will remain a priority for beer players
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 17 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wine players focused on expanding the wine market
  • Promotions spike during certain seasons as wine appreciation grows
  • Polarisation seen in wine
PROSPECTS AND OPPORTUNITIES
  • Wine expected to continue expanding
  • Still red wine will continue as the preferred choice
  • Distribution expected to expand as interest in wine grows
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2017-2022
  • Table 34 Sales of Wine by Category: Total Value 2017-2022
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Industrias Licoreras de Guatemala SA the big winner in spirits
  • Whiskies attracting more players as market interest grows
  • Tequila benefiting from a trendy image and more consumption occasions
PROSPECTS AND OPPORTUNITIES
  • Aguardiente/aguardiente likely to retain mass appeal
  • Premiumisation of spirits set to continue
  • Alcoholic drinks specialist retailers driving growth of imported spirits
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 46 Sales of Spirits by Category: Total Value 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Fun Wine a “better for you” regular cider/perry brand launches in 2022
  • Cider/perry retains a negligible presence in Guatemala
  • The Christmas period presents a real opportunity for cider/perry sales
PROSPECTS AND OPPORTUNITIES
  • Slow development projected for cider/perry
  • Cider/perry faces serious competition from RTDs
  • Fun Wine could make cider/perry more attractive
RTDS IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cervecería Centroamericana provides a boost to sales of RTDs with new Karma brand
  • Hard seltzers looking to appeal to consumers of RTDs with a “better for you” positioning
  • Spirit-based RTDs dominating sales
PROSPECTS AND OPPORTUNITIES
  • RTDs becoming trendy with growth set to be backed by new product development
  • Democratisation of spirit-based RTDs expected to support strong growth
  • Young adults key to the growth of RTDs
CATEGORY DATA
  • Table 60 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 61 Sales of RTDs by Category: Total Value 2017-2022
  • Table 62 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 63 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 65 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 67 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 68 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 69 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 70 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 71 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 72 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 73 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 74 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027