UK Mobile Phones Market Update 2015
- ID: 3429392
- August 2015
- Region: United Kingdom
- 46 Pages
- Key Note Ltd
This market update analyses the UK market for mobile phones. With 78.5 million mobile handset connections and a further 5.2 million mobile broadband subscriptions in 2014, mobile ownership throughout the UK is significant.
The report examines the increasingly important role of smartphone devices in the UK. As these devices contain more advanced computing capability and connectivity than traditional ‘feature phones’ - with functions ranging from voice and messaging to media players, radio receivers, cameras, games consoles and Internet connectivity - these phones have proliferated among consumers and businesses.
The advanced nature of these devices has also led to greater usage of a wider range of communication channels, including instant messaging (IM), Voice over Internet Protocol (VoIP), picture and video messaging and social messaging, alongside traditional voice and text messaging.
Terms and Definitions:
Various technical and industry-specific terms and abbreviations are used within this report. The following definitions provide an overview of the basic functions and features of mobile phones:
- Voice calling
- Messaging (text messaging and multimedia messaging)
- Data usage (Internet access, IM and VoIP)
- Audio (music and radio)
- Video (video recording).
- Touch-sensitive screens and keypads
- Physical keypads
- Wi-Fi (wireless Internet connection) and Bluetooth (short-distance wireless data exchange)
- Second, third and fourth generations of mobile telecommunications technology (2G, 3G and 4G) access
- Accessories (headphones, cases, etc.).
All phones require some form of operating system (OS) software in order to function. Newer, more advanced smartphone devices also have access to a wide range of application software, known as apps.
- Mobiles - mobile phones
- Telecoms - telecommunications
- Landline - fixed-line telecommunications
- Internet - often referred to as ‘data’ by mobile network operators (MNOs), covers the use of Wi-Fi, 2G, 3G and 4G
- Smartphone - used to refer to mobile phones with advanced computer capabilities and high connectivity.
Mobile phone usage has commonly been used to segment the market, generally between voice, messaging and data usage. However, with considerable growth in smartphone uptake over the past few years, demand for post-pay contracts - where voice, messaging and data services are bundled into a single monthly payment - has made the accurate segmentation of these uses into separate sectors extremely complex. In Ofcom’s recent annual report into the telecommunications market, the regulator instead segmented the market between post-pay bundles; pre-pay voice; pre-pay messaging; and pre-pay data.
The mobile phone market can also be split between the two distinct types of mobile phone contracts offered by both the UK MNOs and mobile virtual network operators (MVNOs): pre-pay and post-pay, also known as pay-as-you-go (PAYG) and pay-monthly contracts, respectively . Consumers on pre-pay contracts are required to purchase ‘credit’ for their mobile handsets, which funds all chargeable activities on the device until that credit runs out.
In post-pay contracts, consumers agree to a fixed monthly fee, typically including the cost of the mobile handset - spread out over the contract length - and an allowance to use the chargeable functions of the phone. There are, however, ‘SIM- (subscriber identity module) only’ contracts available. These are contracts in which the cost of the handset is not included within the monthly payments. SHOW LESS READ MORE >
1. Introduction & Definition
2. Report Coverage
- Terms and Definitions
3. Market Sectors
- By Usage
- By Contract
- Executive Summary
- What’s KEY in the Market?
4. Key Drivers
- Market Trends
- Mobile Phone Ownership
- 4G Coverage
- Data-Based Communication Services
5. Economic Trends
- Market Position
- How Robust Is The Market?
- Market Size, Segmentation & Forecasts
6. Market Size & Segmentation
- The Total Market
- Market Sectors
- Future Trends
- Future Economic Trends
- Forecast Total Market
8. Market Growth
- International Perspective
9. Strengths, Weaknesses, Opportunities & Threats
- Strategic Review of Digital Communications
- Spectrum Auction
- Mobile Coverage
- Mobile Subscription Revenues
- Major Acquisitions And New Entrants In The Mobile Phones Market
- Low Uptake Among Older Consumers
- Wi-Fi Calling
11. Company Financials
- Company Profiles
- League Tables
- Further Sources
- Government Publications