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Assessment of 2006 North American Specialty Paper Markets
Business Development Advisory (BDA), June 2006, Pages: 171
This study analyzes and quantifies the $8.0 billion specialty paper market in North America. It identifies the top 47 paper grades competing in printing, packaging and technical market segments and includes a detailed assessment of each including demand levels, growth rates, suppliers, and important dynamics and trends.
This landmark multi-client study of the highly fragmented specialty paper market examines in detail this important segment of the industry and identifies likely developments and future growth opportunities. As paper usage continues
to evolve and substitutes gain a higher share of market, there will be significant shifts in product / grade demand over the next five to ten years.
It is critical for suppliers to make the right investment and development decisions to succeed as these changes take place.
The $8.0 billion specialty paper segment is characterized by small end use markets, niche applications, a fragmented supply base, widely varying growth rates, relatively high substrate pricing, and demanding customer requirements.
There are many different ways to define specialty papers. For the purposes of this study, we have used a broad definition which includes freesheet paper grades that have at least a 15% price premium versus the standard grade or are specifically designed for a particular customer or end user group.
These grades fall outside of the mainstream paper categories and, in total, represent a large market amounting to about 8.2 million tons of North American demand in 2005. For the seven grade segments included in this study, this production base represents about 22% of the total combined grade volume.
Supply Base / Technology
Focus:
The North American paper industry has gone through a major restructuring in recent years. This restructuring is particularly evident among companies competing in the specialty paper segment.
We forecast that industry structure and ownership changes will continue and will have a dramatic impact on the specialty paper supply base over the next five to ten years.
Technology developments, changing end user requirements, the continued growth of substitutes, and the lack of investment in some segments of the industry will create new opportunities and threats for existing suppliers of these grades.
A primary focus of this study will be to assess the existing supply base and identify future opportunities and threats.
Specifically:
- What companies, mills, and paper machines are participating in the various grade and market segments and who are the share leaders?
- What are the major paper-making and converting processes utilized across the various segments and how will changes in market demand affect the growth of these processes
- What new technologies will be in demand and who is likely to benefit in the future? What are the major threats and opportunities?
- How will the specialty paper supply base change and what will be the impact on producers?
The focus of this study is on small volume, specialized, niche paper products, applications, and markets that fall outside the mainstream paper industry segments.
These grades are often developed jointly with individual customers to meet highly specific end use applications. Each of these grades was evaluated in terms of historic and forecasted demand, growth rates, pricing, supply base, key dynamics, major applications and major sub-segments. Based on this analysis, the study uncovered grades that are declining by as much 4% per year while others are growing by 8 % or more per year.
Why Buy This Study?
This is the first ever in-depth study of the North American specialty paper market and its numerous segments. As paper markets and applications continue to evolve, fragment, consolidate, and in some cases, disappear; suppliers to these markets must develop new strategies to be successful in the future. This study will help companies:
- Segment and quantify key market, product, and end use categories
- Identify the major threats and growth opportunities
- Assess the impact of future technology / process / market developments
- Provide information to support investment decisions
- Provide direction for product development initiatives
- Evaluate category supply and value chains
- Anticipate changes in end user needs, product requirements, and usage patterns
- Forecast changes in demand, supply, price, and technology
- Provide an independent, expert opinion to balance against internal assumptions.
Who Should Purchase?
- General Managers
- Marketing / Sales Executives
- Strategic Planners
- Market Research / R&D
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