Assessment of 2006 North American Specialty Paper Markets
Business Development Advisory (BDA), June 2006, Pages: 171
This study analyzes and quantifies the $8.0 billion specialty paper market in North America. It identifies the top 47 paper grades competing in printing, packaging and technical market segments and includes a detailed assessment of each including demand levels, growth rates, suppliers, and important dynamics and trends.
This landmark multi-client study of the highly fragmented specialty paper market examines in detail this important segment of the industry and identifies likely developments and future growth opportunities. As paper usage continues
to evolve and substitutes gain a higher share of market, there will be significant shifts in product / grade demand over the next five to ten years.
It is critical for suppliers to make the right investment and development decisions to succeed as these changes take place.
The $8.0 billion specialty paper segment is characterized by small end use markets, niche applications, a fragmented supply base, widely varying growth rates, relatively high substrate pricing, and demanding customer requirements.
There are many different ways to define specialty papers. For the purposes of this study, we have used a broad definition which includes freesheet paper grades that have at least a 15% price premium versus the standard grade or are specifically designed for a particular customer or end user group.
These grades fall outside of the mainstream paper categories and, in total, represent a large market amounting to about 8.2 million tons of North American demand in 2005. For the seven grade segments included in this study, this production base represents about 22% of the total combined grade volume.
Supply Base / Technology
Focus:
The North American paper industry has gone through a major restructuring in recent years. This restructuring is particularly evident among companies competing in the specialty paper segment.
We forecast that industry structure and ownership changes will continue and will have a dramatic impact on the specialty paper supply base over the next five to ten years.
Technology developments, changing end user requirements, the continued growth of substitutes, and the lack of investment in some segments of the industry will create new opportunities and threats for existing suppliers of these grades.
A primary focus of this study will be to assess the existing supply base and identify future opportunities and threats.
Specifically:
- What companies, mills, and paper machines are participating in the various grade and market segments and who are the share leaders?
- What are the major paper-making and converting processes utilized across the various segments and how will changes in market demand affect the growth of these processes
- What new technologies will be in demand and who is likely to benefit in the future? What are the major threats and opportunities?
- How will the specialty paper supply base change and what will be the impact on producers?
The focus of this study is on small volume, specialized, niche paper products, applications, and markets that fall outside the mainstream paper industry segments.
These grades are often developed jointly with individual customers to meet highly specific end use applications. Each of these grades was evaluated in terms of historic and forecasted demand, growth rates, pricing, supply base, key dynamics, major applications and major sub-segments. Based on this analysis, the study uncovered grades that are declining by as much 4% per year while others are growing by 8 % or more per year.
Why Buy This Study?
This is the first ever in-depth study of the North American specialty paper market and its numerous segments. As paper markets and applications continue to evolve, fragment, consolidate, and in some cases, disappear; suppliers to these markets must develop new strategies to be successful in the future. This study will help companies:
- Segment and quantify key market, product, and end use categories
- Identify the major threats and growth opportunities
- Assess the impact of future technology / process / market developments
- Provide information to support investment decisions
- Provide direction for product development initiatives
- Evaluate category supply and value chains
- Anticipate changes in end user needs, product requirements, and usage patterns
- Forecast changes in demand, supply, price, and technology
- Provide an independent, expert opinion to balance against internal assumptions.
Who Should Purchase?
- General Managers
- Marketing / Sales Executives
- Strategic Planners
- Market Research / R&D
1. Executive Summary
2. Introduction and Background
A. Scope
B. Methodology
C. BDA Qualifications
D. Contingencies
3. Industry / Market Structure
A. Market Definition
B. Study Terms and Definitions
C. Market Size and Overview
D. Segmentation
E. Industry Structure
4. Demand Trends / Dynamics
A. Market Segments
B. Paper Grades
C. End Use Markets
D. Applications
E. Opportunities
F. Threats
5. Specialty Grade Review
A. Specialty Paper Summary
B. Packaging Paper Grades
C. Printing Papers
D. Technical Papers
6. Supply Base
A. Paper Producers
B. Paper Processes
C. Converting Processes
D. Channels
E. Technology Developments
F. Pricing
G. Investment and R&D
7. Outlook
A. Paper Industry
B. Paper Grades
C. Specialty Markets
D. Specialty Grades
E. End Use Applications
F. Supply Base / Technology
G. Pricing / Costs
8. Appendix
List of Figures
FIGURE 1 NORTH AMERICAN PAPER GRADE DEMAND AND GROWTH
FIGURE 2 FORECASTED DEMAND GROWTH BY PAPER GRADE AND SEGMENT
FIGURE 3 FORECASTED DEMAND GROWTH BY MAJOR APPLICATION
FIGURE 4 FORECASTED SUPPLY BASE RESTRUCTURING EVENTY BY 2010
FIGURE 5 AVERAGE PRODUCTION BY PAPER MACHINE AND REGION
FIGURE 6 HIGHEST AND LOWEST GROWTH GRADES
FIGURE 7 FORECASTED SPECIALTY PAPER GROWTH BY MARKET SEGMENT
FIGURE 8 FORECASTED SPECIALTY PAPER GROWTH BY MARKET SEGMENT
FIGURE 9 PAPER MACHINE TREATMENTS REQUIRED FOR SPECIALTY PAPER CLASSIFICATION
FIGURE 10 2005 PAPER MILL SPECIALTY PAPER SALES REVENUE
FIGURE 11 NA PAPER GRADE DEMAND AND GROWTH (000 TONS)
FIGURE 12 SPECIALTY PAPER MARKET SEGMENTS AND GRADES
FIGURE 13 2005 NA SPECIALTY PAPER VOLUME BY MARKET SEGMENT
FIGURE 14 2005 SPECIALTY PAPER VOLUME BY PAPER GRADE
FIGURE 15 2005 PACKAGING GRADE VOLUME ESTIMATE (NET 000 TONS)
FIGURE 16 2005 PRICING GRADE VOLUME ESTIMATE (NET 000 TONS)
FIGURE 17 2005 TECHNICAL GRADE VOLUME ESTIMATE (NET 000 TONS)
FIGURE 18 END USE MARKETS
FIGURE 19 2005 NA SPECIALTY PAPER END USE SEGMENTS
FIGURE 20 2005 NA SPECIALTY PAPER CHANNEL VOLUME
FIGURE 21 2005 NA SPECIALTY PAPER APPLICATION VOLUME
FIGURE 22 MAJOR PAPER MACHINE PROCESSSES
FIGURE 23 2005 NA SPECIALTY PAPER VOLUME BY PRIMARY PM PROCESS
FIGURE 24 MAJOR CONVERTING PROCESSES
FIGURE 25 2005 NA SPECIALTY PAPER VOLUME BY PRIMARY CONVERTER PROCESS
FIGURE 26 NA SPECIALTY PAPER SEGMENT GROWTH (000 TONS)
FIGURE 27 NA SPECIALTY PAPER SEGMENT GROWTH (000 TONS)
FIGURE 28 HISTORIC DEMAND AND GROWTH RATE BY GRADE AND SEGMENT
FIGURE 29 NA SPECIALTY PAPER SEGMENT GROWTH (000 TONS)
FIGURE 30 NA SPECIALTY PAPER SEGMENT GROWTH (000 TONS)
FIGURE 31 SPECIALTY PAPER GRADE VOLUME AND PROJECTED GROWTH RATES
FIGURE 32 FIVE-YEAR NA DEMAND GROWTH BY MAJOR PACKAGING GRADE (000 TONS)
FIGURE 33 NA SPECIALTY PRINGING PAPER DEMAND AND GROWTH RATES
FIGURE 34 FIVE-YEAR NA DEMAND GROWTH BY MAJOR PRINTING GRADE
FIGURE 35 TECHINCAL SPECIALTY PAPER DEMAND AND GROWTH RATES
FIGURE 36 FIVE-YEAR NA DEMAND GROWTH BY MAJOR TECHNICAL GRADE (000 TONS)
FIGURE 37 NA HEAVYWEIGHT PAPER PRODUCERS
FIGURE 38 NA RELEASE BASE PRODUCERS
FIGURE 39 NA LABEL FACESTOCK PAPER PRODUCERS
FIGURE 40 NA FOODSERVICE PAPER PRODUCERS
FIGURE 41 NA PACKAGING BASE PAPER PRODUCERS
FIGURE 42 NA LIGHTWEIGHT PACKAGING PAPER PRODUCERS
FIGURE 43 NA HIGH STRENGTH PAPER PRODUCERS
FIGURE 44 NA FOOD PACKAGING PAPER PRODUCERS
FIGURE 45 NA CARRIER BASE PAPER PRODUCERS
FIGURE 46 NA INDUSTRIAL WRAPPING PAPER PRODUCERS
FIGURE 47 NA HYGIENIC PAPER PRODUCERS
FIGURE 48 NA EXTENSIBLE KRAFT PAPER PRODUCERS
FIGURE 49 NA DECORATIVE TISSUE PAPER PRODUCERS
FIGURE 50 NA WAXING BASE PAPER PRODUCERS
FIGURE 51 NA GIFT PAPER PRODUCERS
FIGURE 52 NA WALLPAPER BASE PAPER PRODUCERS
FIGURE 53 NA ACTIVE / SMART BASE PAPER PRODUCERS
FIGURE 54 NA COLORED KRAFT PAPER SUPPLIERS
FIGURE 55 NA TWISTING PAPER PRODUCERS
FIGURE 56 NA PACKAGING SECURITY PAPER PRODUCERS
FIGURE 57 NA CARBONLESS PAPER PRODUCERS
FIGURE 58 NA COLOR INKJET OFFICE PAPER PRODUCERS
FIGURE 59 NA SECURITY PRINTING PAPER PRODUCERS
FIGURE 60 NA LIGHTWEIGHT PRINTING PAPER PRODUCERS
FIGURE 61 NA PREMIUM TEXT PAPER PRODUCERS
FIGURE 62 NA SPECIALTY COATED PRINTING PAPER PRODUCERS
FIGURE 63 NA PREMIUM COVER PAPER PRODUCERS
FIGURE 64 NA COLOR INKJET PRINTING PAPER PRODUCERS
FIGURE 65 NA DIRECT THERMAL PAPER PRODUCERS
FIGURE 66 NA ART / ARTIST PAPER PRODUCERS
FIGURE 67 NA COLOR LASER PAPER PRODUCERS
FIGURE 68 NA CONSTRUCTION / SCHOOL PAPER PRODUCERS
FIGURE 69 NA WRITING PAPER PRODUCERS
FIGURE 70 NA PROFESSIONAL BUSINESS PAPER PRODUCERS
FIGURE 71 NA TRANSLUCENT PRINTING PAPER PRODUCERS
FIGURE 72 NA PHENOLIC SATURATING BASE PAPER PRODUCERS
FIGURE 73 NA ASPHALT SATURATING BASE PAPER PRODUCERS
FIGURE 74 NA FILTER BASE PAPER PRODUCERS
FIGURE 75 NA LATEX SATURATING BASE PAPER PRODUCERS
FIGURE 76 NA ABSORBENT BASE PAPER PRODUCERS
FIGURE 77 NA DÉCOR LAMINATE PAPER PRODUCERS
FIGURE 78 NA ELECTRICAL / INSULATING PAPER PRODUCERS
FIGURE 79 2005 NORTH AMERICAN SPECIALTY PAPER SUPPLY BASE (TONS)
FIGURE 80 NA SPECIALTY PAPER PRODUCTION BY REGION AND TYPE
FIGURE 81 AVERAGE PRODUCTION BY PAPER MACHINE AND REGION
FIGURE 82 NA SPECIALTY PAPER SEGMENT GROWTH (000 TONS)
FIGURE 83 NA SPECIALTY PAPER SEGMENT GROWTH (000 TONS)
FIGURE 84 NA SPECIALTY PAPER SEGMENT GROWTH (000 TONS)
FIGURE 85 COMPOSITE PRICE INDEXES BY MAJOR PRODUCT CATEGORY
FIGURE 86 PACKAGING PAPER GRADE PRICE INDEX TRENDS
FIGURE 87 PRINTING PAPER PRICE TRENDS
This report uses a combination of information sources to analyze markets, assess the supply base, and develop market forecasts.
Since limited public information exists on many of these market and product segments, this report triangulates and reconciles available information and uses analytical tools to develop credible estimates. We also rely on field audits and internal, market, and supply base contacts to provide market information. Proprietary information obtained in private studies is not used in multi-client studies.
Key Information Sources:
- Personal interviews and discussions with industry participants including producers, distributors, end users, converters, suppliers, and other intermediaries.
- Field audits and in market observations
- Internal databases and analyses including historical and current shipments / demand, market / product data, end use consumption data, industry trend and performance data, and detailed supply, production, and process capability information.
- Public information sources including company publications and releases, association data, industry reports and presentations, trade literature, government data, market surveys and special reports
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