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Assessment of the 2005 North American Graphic Corrugated Market
Business Development Advisory (BDA), May 2006, Pages: 133
This study analyzes and quantifies the $10.9 billion, 7.6 million ton graphic corrugated market in North America. It identifies the major grade, market, end use, print technology, and geographic segments within this growing segment and details forecasts, trends, and dynamics based on end use demand. All graphic linerboard suppliers are identified including estimated production by grade.
This “first ever” multi-client study of the graphic corrugated market examines in detail this industry segment and identifies the best future growth opportunities and likely developments. This growing market is expected to undergo significant changes over the next five to ten years which will have major implications to all suppliers and market participants.
We estimate that this high value, high growth niche segment accounted for nearly $11 billion in North American corrugated board sales in 2004. This represented 23% of total corrugated volume but over 28% of sales revenue. For linerboard producers, this amounted to approximately 2.6 million tons of demand or about 11% of total linerboard consumption in North America.
This market is characterized by relatively high margins, above average growth rates, and a broad range of demanding customer requirements. These dynamics make it critical for suppliers to fully understand the market and the future developments, risks, and opportunities that lie ahead.
The study contains must-have information for linerboard producers, corrugators, folding carton converters, coating and ink suppliers, and press / corrugating equipment manufacturers. The market is examined from the standpoint of consumer demographics, product and end use requirements, primary and secondary packaging applications, board manufacturing, package converting and printing, print technology / process developments, and product distribution and supply chains. It provides information that will help suppliers better position themselves in this growing market.
Why Buy This Study?
- Identify the best growth opportunities
- Provide information to support investment decisions
- Provide direction for product development initiatives
- Identify and evaluate key market segments and shares
- Assess the impact of future technology / process developments
- Identify major threats and opportunities
- Evaluate category supply and value chains
- Forecast changes in end user preferences and potential need gaps
- Forecast demand, supply, and price changes
- Provide an independent, expert source of information and analyses
Who Should Purchase?
- General Managers
- Marketing / Sales Executives
- Strategic Planners
- Market Research / R&D
While the study is primarily focused on market-related developments, it will also focus on existing technologies and identify future technology and process changes that will impact the market and suppliers. Future developments are analyzed in the areas of paperboard production (fiber, chemicals, process), coatings, corrugating (including flute developments), folding carton converting, printing, distribution, and product applications.
In addition, while the study is primarily focused on the graphic corrugated segment, it will evaluate this segment in the context of the overall corrugated board and paperboard markets. Quantitative data is provided to support subjective assessments in the areas of volume, pricing, market share, segmentation, pricing, product specifications, performance targets, and end use consumption.
Market / Product Definition:
For the purpose of this study, graphic corrugated board is defined as any corrugated substrate with a coated or uncoated white-top that provides an improved printing surface suitable for high quality printing. The product is typically characterized by a special “white top” linerboard (uncoated bleached, coated unbleached, coated bleached board, or paper laminated) that is combined with an unbleached or bleached corrugated medium and inside liner to form a corrugated substrate. This “sandwich” substrate is then printed with multiple colors at high resolution and converted into corrugated shipping containers, display units, folding cartons, or other specialty containers.
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