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Constant Evolution: Motorola's Mobile Phone R&D, Production Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], July 2006, Pages: 19
In 1998, organizational inflexibility forced Motorola to give the leading status in the global market to Nokia. After Ed Zander became Motorola's CEO in 2004, a major restructuring was implemented in the company to meet Motorola's new vision 'Seamless Mobility', and injected new energy to this company. In 2005, Motorola secured orders for entry-level handsets in the Southeast Asian market by participating in GSMA's EMH project, allowing it to maintain a high global market share. Meanwhile, Motorola launched three new high-end handsets, the SLVR, RAZR and PEBL, based on its triplets platform to boost its operating margin. This report will examine the key factors affecting Motorola's development, and will analyze the strategies adopted by Motorola for its R&D and production activities.
List of Topics
Motorola's mobile phone business, including organizational structure, revenue performance during 2000 - 2004 and over the course of 2005; Motorola's performance in different regions, including Western Europe, North America, China, EEMEA as well as its production locations; R&D operations in China and worldwide.
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