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Sharp's LCD TV Production, Marketing Strategies Product Image

Sharp's LCD TV Production, Marketing Strategies

  • ID: 344546
  • July 2006
  • 15 Pages
  • Market Intelligence & Consulting Institute (MIC)


  • Amtran
  • Best Buy
  • Egevo
  • LG
  • Panasonic
  • Sasco
  • MORE

With next-generation LCD panel production lines beginning to come online, and with the yield rate for panel manufacturing rising steadily, the price of LCD TV panel continues to fall. Moreover, countries all over the world are starting up high-definition digital TV broadcasting, stimulating demand for LCD TV sets. The leading LCD TV brands are competing fiercely to secure their share of the rapidly expanding market. This report will examine the production and marketing strategy adopted by Japanese LCD TV vendor Sharp.

List of Topics
Analyzes Sharp's production strategy, including LCD TV panel production lines, global network of LCD TV assembly plants, and in-house production and outsourcing models. Also focuses on Sharp's marketing strategy, including product line-up, pricing, and distribution models adopted in European and North American markets.


  • Amtran
  • Best Buy
  • Egevo
  • LG
  • Panasonic
  • Sasco
  • MORE

List of Tables
Table 1 Sharp's LCD TV Panel Production Lines
Table 2 Sharp's Distribution and After-sales Service Partners in Europe

List of Figures
Figure 1 Sharp's In-house Production Model for LCD TVs
Figure 2 Sharp's Outsourcing Model for LCD TVs
Figure 3 Average Price Comparison between Sharp and the Top Ten LCD TV Vendors in the North American Market, May 2006
Figure 4 Sharp's Distribution Model in North America

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- Arrow
- Avnet
- Best Buy
- Burisch
- Chi Mei
- Data Modul
- Egevo
- Eurodis
- Hero
- LG
- Melchioni
- Omni
- Panasonic
- Philips
- Quanta
- Samsung
- Sasco
- Sharp
- Sony
- Syntax
- Syscom
- Toshiba
- Wal-Mart
- Westinghouse

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