Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.
This new report from the author provides strategic assessment of Merck's technological know-how, marketing tactics and strategic directions in the global animal health market.
Technological Know-How
Marketing Tactics
Strategic Direction
This new report from the author provides strategic assessment of Merck's technological know-how, marketing tactics and strategic directions in the global animal health market.
Technological Know-How
- Internally developed and acquired animal health technologies, processes and related capabilities.
- Proprietary technologies and patent litigations.
Marketing Tactics
- Sales force size in the U.S. and other markets.
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations
Strategic Direction
- Specific business, new product development and marketing strategies.
- Anticipated acquisitions, joint ventures and divestitures.
- Major strengths and weaknesses.
