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Mobile Youth Culture Survey
Juniper Research, June 2006, Pages: 83
This objective and unique source of primary research provides invaluable information for researchers, strategists and profilers of dynamics within mobile youth culture. This survey considers the evolving mobile use and contrasting opinion amongst over 300 respondents, including young consumers, parents and teachers on contemporary concerns, including:
- Crime & Security Threats from over age sites; Awareness & incidence of bullying, mugging, theft & happy slapping.
- Relative Importance Reason for owning a mobile; Capacity of young people to manage without a mobile for 1 week and indefinite period.
- Purchasing & Spending Patterns Age upon & reasons for acquiring first mobile; Geographical distribution, opinion & estimation of mobile phone spend.
- Time Spent & Concerns Opinion of time spent using a mobile; Concerns over safety.
About the Author:
Nick Parkins is researcher and marketing manager at Juniper Research, providing primary and secondary research expertise. Nick oversees all promotional aspects of Juniper reports providing specialised articles, press release and supporting material to facilitate the smooth transition and publication of analyst reports to the telecoms marketplace.
He has wide experience of working in the IT and telecoms industries having previously worked for NTL head office as customer liaison to the MD and CEO - responsible for solving consumer and technical enquiries.
In previous assignments he has been published in a number of print and web based publications. Nick has experience and grounding in statistical knowledge and research methodology through undertaking an MSc from Southampton University, an MA in Philosophy, and undergraduate degree in the environmental sciences.
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