Contents:

Summary Analysis Introduction Age Upon First Using Mobile Phone Age Upon Using First Mobile Reason for Using & Purchasing a Mobile Phone Reason for Using a Mobile Phone Figure SA.1: Reason for Using a Mobile Phone (according to those aged 5-20 years) Reason for Purchasing a Mobile Phone Spending Patterns It’s Good to Talk… …or Text, if You’re British Mobile Crime & Security Security Concerns Happy Slapping - Is it a Crime? Figure SA.2: How Happy Slapping is Perceived (according to those aged 5-20 years) Happy Slapping: Confusion in Numbers Crime: Mobile Theft Figure SA.3: Incidence of Mobile Theft (according to those aged 5-20 years of age) Crime: Mobile Mugging Importance of Mobile Phone Importance to Young Consumers Figure SA.4: Managing Without a Mobile Forever (according to those aged 5-20 years) Time Spent on and Concerns Using Mobile Phones Time Spent on Mobile: Getting a Grip Parental ‘Blind-Spot’ Concerns With Using Mobile Phones Principal Findings Respondents aged 5-20 years Age Upon Purchasing First Mobile Phone Reason for Purchasing First Mobile Phone Reason for Using Mobile Phone Spending Patterns Mobile Phone Security The Relative Importance of Mobile Phones Time Spent on and Concerns Using Mobile Phone Parents Age of Child on First Using Mobile Phone Opinion of Under-10s Using Mobile Phones Reason for Child Owning Mobile Phone Reason for Child Using Mobile Phone Spending Patterns Mobile Phone Security The Relative Importance of Mobile Phones Time Spent on and Concern Using Mobile Phone Concern Over Matters of Safety Teachers Age of Youngest Mobile Phone User Average Age of Typical Mobile User Opinion of Under-10s Using Mobile Phones Approval Rating of Mobile Use in School Reason for Student Owning Mobile Phone Reason for Student Using a Mobile Phone Spending Patterns Mobile Phone Security The Relative Importance of Mobile Phones Time Spent on and Concern Using Mobile Phone Concern over Matters of Safety 1. Initial Demography 1.1 The Demographic Split 1.1.1 Demography of All Respondents i. Gender a. Male or Female? Figure 1.1: Gender of All Respondents (Parents, Teachers & Young aged 5-20 years) ii. Social Status b. Which Best Describes You: Young Person (5-20 years), Parent or Teacher? Figure 1.2: Social Status Split of All Respondents (Parents, Teachers & Young aged 5-20 years) iii. Geographical Distribution c. Where Do You Live? Figure 1.3: Geographical Distribution of All Respondents (Young Consumers, Parents & Teachers) 2. Respondents: Aged 5-20 29 2.1 The Demographic Split 2.1.1 Demography of Respondents, Aged 5-20 i. Geographical Distribution a. Where Do You Live? Figure 2.1: Geographical Distribution of Respondents (aged 5-20 years) ii. Gender b. Male or Female? Figure 2.2: Gender of Respondents (aged 5-20 years) iii. Social Status c. What is Your Age Bracket? Figure 2.3: Age Bracket of Respondents (aged 5-20 years) 2.1.2 Age Upon/Reason For, Purchasing a Mobile Phone i. Age Upon Purchasing First Mobile Phone d. How Old Were You on Receiving Your First Mobile Phone? Figure 2.4: Age of Respondents Upon Purchasing First Mobile Phone (aged 5-20 years) ii. Person who Purchased First Mobile Phone e. Who Purchased Your First Mobile Phone? Figure 2.5: Person who Purchased First Mobile Phone (aged 5-20 years) iii. Reason for Purchasing First Mobile Phone f. What Were the Main Reasons For You Getting a Mobile Phone? Figure 2.6: Reason for Purchasing First Mobile Phone (between those aged 5-20 years) iv. Reason for Using Mobile Phone g. What Do You Mainly Use Your Mobile Phone For? Figure 2.7: Reason for Using Mobile Phone (between those aged 5-20 years) 2.1.3 Spending Patterns i. Proportion of Favoured Currency h. Which Currency is it Easiest for You to Work In? Figure 2.8: Proportional Split of Favoured Currency (between those aged 5-20 years) ii. Payee of Mobile Phone Bill i. Who Pays for Your Mobile Phone Bill? Figure 2.9: Payee of Mobile Phone Bill (between those aged 5-20 years) iii. Opinion of Mobile Phone Spend j. Do You Agree With Your Parent/Guardian on the Amount of Money You Spend on Your Mobile Phone? Figure 2.10: Opinion of Mobile Phone Spend (between those aged 5-20 years) iv. Estimation of Mobile Phone Spend (US Dollars) k. Can You Estimate How Much Money You Spend on the Following? (To the nearest US$) Figure 2.11: Estimation of Mobile Phone Spend per user/month, in US Dollars (between those aged 5-20 years) v. Estimation of Mobile Phone Spend (UK Sterling) l. Can You Estimate How Much You Spend per Month on the Following? (To the nearest £Sterling) Figure 2.12: Estimation of Mobile Phone Spend per user/month, in UK Sterling (between those aged 5-20 years) vi. Estimation of Mobile Phone Spend (Euros) m. Can You Estimate How Much You Spend per Month on the Following? (To the nearest Euro) Figure 2.13: Estimation of Mobile Phone Spend per user/month, in Euros (between those aged 5-20 years) 2.1.4 Mobile Phone Security/Crime i. The Perceived Effect from ‘Over Age’ Sites n. Are You Concerned About the Effects of Visiting the Following Sites on Your Mobile Phone? Figure 2.14: The Perceived Effect of Visiting ‘Over Age’ Sites via Mobile (of those aged 5-20 years) ii. Incidence of Bullying via Mobile o. Have You or Anyone You Know Ever Personally Been Bullied via Mobile Phone? Figure 2.15: Incidence of Bullying via Mobile (according to those aged 5-20 years) iii. Incidence of Mobile Theft p. Have You or Anyone You Know Had Their Mobile Stolen? Figure 2.16: Incidence of Mobile Phone Theft (according to those aged 5-20 years) iv. Incidence of Mobile Phone Mugging q. Do You Personally Know of Anyone Who Has Been Mugged for Their Mobile Phone? Figure 2.17: Incidence of Mobile Phone Mugging (according to those aged 5-20 years) v. Incidence of Happy Slapping r. Have You Heard of The ‘Happy Slapping’ Craze? Figure 2.18: Incidence of Happy Slapping (according to those aged 5-20 years) vi. How Happy Slapping is Perceived s. How Do You Think the ‘Happy Slapping’ Craze Should Be Dealt With? Figure 2.19: How Happy Slapping is Perceived (by those aged 5-20 years) 2.1.5 The Relative Importance of Mobile Phones i. Managing Without a Mobile for One Week t. Could You Go Without Your Mobile Phone for a Week? Figure 2.20: Managing Without a Mobile for One Week (according to those aged 5-20 years) ii. Managing Without a Mobile Forever u. Could You Give up Your Mobile Phone Completely? Figure 2.21: Managing Without a Mobile Forever (according to those aged 5-20 years) iii. Importance of Owning a Mobile Phone v. How Important is Your Mobile Phone to You? Figure 2.22: Importance of Owning a Mobile Phone (according to those aged 5-20 years) 2.1.6 Time Spent on, and Concerns Using Mobile Phone i. Opinion of Time Spent Using Mobile Phone w. How Do You Feel About the Amount of Time You Spend Using Your Mobile Phone? Figure 2.23: Young Consumer Opinion of Time Spent Using Mobile Phone (according to those aged 5-20 years) ii. Concerns Over Safety x. Do You Have Any Concerns About Using Your Mobile Phone? Figure 2.24: Young Consumer Concern Over Matters of Safety (according to those 5- 20 years) 3. Respondents: Parents 3.1 The Demographic Split 3.1.1 Demography of Respondents: Parents i. Geographical Distribution a. Where Do You Live? Figure 3.1: Geographical Distribution of Respondents (Parents) ii. Gender b. Male or Female? Figure 3.2: Gender of Respondents Child (Parents) 3.1.2 Age Upon/Reason For, Purchasing a Mobile Phone i. Age of Child Using Mobile Phone Q. How Old is The Child That Uses The Mobile Phone? Figure 3.3: Age of Child Using Mobile Phone (according to Parental response) ii. Age of Child on First Using Mobile Phone c. How Old was Your Child When They First Started to Use a Mobile Phone? Figure 3.4: Age of Child on First Using Mobile (according to Parental response) iii. Opinion of Under-10s Using Mobile Phones d. What is Your View on the Under-10s Using Mobile Phones? Figure 3.5: Opinion of Under-10s Using Mobile Phones (according to Parental response) iv. Person who Purchased First Mobile Phone e. Who Purchased the Mobile Phone for Your Child? Figure 3.6: Person who Purchased First Mobile Phone (according to Parental response) v. Reason for Child Owing Mobile Phone f. What Were the Main Reasons for Your Child Having a Mobile Phone? Figure 3.7: Reason for Child Owning Mobile Phone (according to Parental response) vi. Reason for Child Using a Mobile Phone g. What Does Your Child Mainly Use Their Mobile Phone For? Figure 3.8: Reason for Child Using a Mobile Phone (according to Parental response) 3.1.3 Spending Patterns i. Proportion of Favoured Currency h. Which Currency is it Easier for You to Work In? Figure 3.9: Proportional Split of Favoured Currency (from Parental response) ii. Payee of Mobile Bill i. Who Pays for Your Child’s Mobile Phone Bill? Figure 3.10: Payee of Mobile Phone Bill (according to Parental response) iii. Opinion of Child’s Mobile Spend j. Do You Agree With Your Child on the Amount of Money They Spend on Their Mobile Phone? Figure 3.11: Opinion of Child’s Mobile Phone Spend (according to Parental response) iv. Estimation of Mobile Phone Spend (US Dollars) k. Can You Estimate How Much Money Your Child Spends on the Following? (To the nearest US$) Figure 3.12: Estimation of Child’s Mobile Spend per user/month, in US Dollars (from Parental response) v. Estimation of Child’s Mobile Phone Spend (UK Sterling) l. Can You Estimate How Much Your Child Spends per Month on the Following? (To the nearest £Sterling) Figure 3.13: Estimation of Child’s Mobile Phone Spend per user/month, in UK Sterling (according to Parental response) vi. Estimation of Child’s Mobile Phone Spend (Euros) m. Can You Estimate How Much Your Child Spends per Month on the Following? (To the nearest Euro) Figure 3.14: Estimation of Child’s Mobile Phone Spend per user/month, in Euros (according to Parental response) 3.1.4 Mobile Phone Security/Crime i. The Perceived Effect from ‘Over Age’ Sites n. Do You Have Concerns With Your Child Visiting the Following Sites? Figure 3.15: The Perceived Effect of Child Visiting ‘Over Age’ Sites via Mobile (according to Parental response) ii. Incidence of Bullying via Mobile o. Has Your Child or Anyone You Know Ever Been Bullied via Their Mobile Phone? Figure 3.16: Incidence of Bullying via Mobile (according to Parental response) iii. Incidence of Mobile Theft p. Has Your Child or Anyone They Know Had Their Mobile Phone Stolen? Figure 3.17: Incidence of Mobile Phone Theft (according to Parental response) iv. Incidence of Mobile Phone Mugging q. Do You Personally Know of Anyone Who Has Been Mugged for Their Mobile Phone? Figure 3.18: Incidence of Mobile Phone Mugging (according to Parental response) v. Incidence of Happy Slapping r. Have You Heard of The ‘Happy Slapping’ Craze? Figure 3.19: Incidence of Happy Slapping (according to Parental response) vi. How Happy Slapping is Perceived s. How Do You Think the ‘Happy Slapping’ Craze Should be Dealt With? Figure 3.20: How Happy Slapping is Perceived (according to Parental response) 3.1.5 The Relative Importance of Mobile Phones i. Managing Without a Mobile for One Week t. Could Your Child Cope Without Their Mobile Phone for a Week? Figure 3.21: Managing Without a Mobile for One Week (according to Parental response) ii. Managing Without a Mobile Forever u. Could Your Child Cope With Giving up Their Mobile Phone Completely? Figure 3.22: Managing Without a Mobile Forever (according to Parental response) iii. Importance of Child Owning a Mobile Phone v. How Important is Your Child’s Mobile Phone to Them? Figure 3.23: Importance of Child Owning a Mobile Phone (according to Parental response) 3.1.6 Time Spent on, and Concerns Using Mobile Phone i. Opinion of Time Spent Using Mobile Phone w. How Do You Feel About The Amount of Time That Your Child Spends on Their Mobile Phone? Figure 3.24: Opinion of Time Spent by Child Using Mobile Phone (according to Parental response) ii. Concerns Over Safety x. Do You Have Any Concerns About Your Child Using a Mobile Phone? Figure 3.25: Concern Over Matters of Safety (according to Parental response) 4. Respondents: Teachers 4.1 The Demographic Split 4.1.1 Demography of Respondents: Teachers i. Geographical Distribution a. Where is Your School Located? Figure 4.1: Geographical Distribution of Respondents (according to School Location) ii. Age Distribution of Students b. How Old Are The Students in Your School? Figure 4.2: Age Distribution of Students at School (according to Teacher response) 4.1.2 Age Upon/Reason For, Purchasing Mobile Phone i. Age of Youngest Mobile User c. How old is The Youngest Mobile User in Your School? Figure 4.3: Age of Youngest Mobile User at School (according to Teacher response) ii. Average Age of Typical Mobile User d. What is The Average Age of a Typical Mobile Phone User in Your School? Figure 4.4: Average Age of Typical Mobile User in School (according to Teacher response) iii. Opinion of Under-10s Using Mobile Phones e. What is Your View on the Under 10s Using Mobile Phones? Figure 4.5: Opinion of Under-10s Using Mobile Phones (according to Teacher response) iv. Approval Rating of Mobile Use in School f. Do You Approve of Mobile Phones Being Used in Schools? Figure 4.6: Approval Rating of Mobile Phone Use in Schools (according to Teacher response) v. Reason for Student Owning Mobile Phone g. What Are The Main Reasons That Your Students Have Mobile Phones? Figure 4.7: Reason for Student Owning Mobile Phone (according to Teacher response) vi. Reason for Student Using a Mobile Phone h. What Are The Main Reasons That Your Students Have Mobile Phones? Figure 4.8: Reason for Student Using a Mobile Phone (according to Teacher response) 4.1.3 Spending Patterns i. Proportion of Favoured Currency i. Which Currency is it Easier for You to Work In? Figure 4.9: Proportional Split of Favoured Currency (from Teacher response) ii. Payee of Mobile Bill j. Do You Know Who Pays Your Student’s Mobile Phone Bills? Figure 4.10: Payee of Mobile Phone Bill (according to Teacher response) iii. Opinion of Student’s Mobile Spend k. How Do You Feel About the Amount of Money Your Students Spend on Their Mobile Phones? Figure 4.11: Opinion of Student’s Mobile Phone Spend (according to Teacher response) iv. Estimation of Mobile Phone Spend (US Dollars) l. Can You Estimate How Much an Average Student Spends on the Following? (to the nearest US$) Figure 4.12: Estimation of Student’s Mobile Spend per user/month, in US Dollars (from Teacher response) v. Estimation of Mobile Phone Spend (UK Sterling) m. Can You Estimate What an Average Student Spends per Month on the Following? (to the nearest £Sterling) Figure 4.13: Estimation of Student’s Mobile Spend per user/month, in UK Sterling (according to Teacher response) vi. Estimation of Mobile Phone Spend (Euros) n. Can You Estimate What an Average Student Spends per Month on the Following? (to the nearest Euro) Figure 4.14: Estimation of Student’s Mobile Spend per user/month, in Euros (according to Teacher response) 4.1.4 Mobile Phone Security/Crime i. The Perceived Effect from ‘Over Age’ Sites o. Do You Have Concerns with Students Visiting the Following Sites when on Their Mobile Phone? Figure 4.15: The Perceived Effect of Student Visiting ‘Over Age’ Sites via Mobile (according to Teacher Response) ii. Incidence of Bullying via Mobile p. Has Any Student in Your School or a School You Know Ever Been Bullied via Mobile Phone? Figure 4.16: Incidence of Bullying via Mobile (according to Teacher response) iii. Incidence of Mobile Theft q. Has Any Student at Your School or a School You Know Ever Had Their Mobile Phone Stolen? Figure 4.17: Incidence of Mobile Phone Theft (according to Teacher response) iv. Incidence of Mobile Phone Mugging r. Do You Personally Know of Anyone Who Has Been Mugged for Their Mobile Phone? Figure 4.18: Incidence of Mobile Phone Mugging (according to Teacher response) v. Incidence of Happy Slapping s. Have You Heard of The ‘Happy Slapping' Craze? Figure 4.19: Incidence of Happy Slapping (according to Teacher response) vi. How Happy Slapping is Perceived t. How Do You Think The ‘Happy Slapping’ Craze Should be Dealt With? Figure 4.20: How Happy Slapping is Perceived (according to Teacher response) 4.1.5 The Relative Importance of Mobile Phones i. Managing Without a Mobile for One Week u. Could Your Student Cope Without Their Mobile Phone for a Week? Figure 4.21: Managing Without a Mobile for One Week (according to Teacher response) ii. Managing Without a Mobile Forever v. Could Your Child Cope With Giving Up Their Mobile Phone Completely? Figure 4.22: Managing Without a Mobile Forever (according to Teacher response) iii. Importance of Student Owning a Mobile Phone w. How Important is a Mobile Phone to Your Students? Figure 4.23: Importance of Student Owning a Mobile Phone (according to Teacher response) 4.1.6 Time Spent on, and Concerns Using Mobile Phone i. Opinion of Time Spent Using Mobile Phone x. How Do You Feel About The Amount of Time That Your Students Spend on Their Mobile Phone? Figure 4.24: Opinion of Time Spent by Student Using Mobile Phone (according to Teacher response) ii. Concerns Over Safety y. Do You Have Any Concerns About Your Students Using Mobile Phones? Figure 4.25: Concern Over Matters of Safety (according to Teacher response)

Summary:

The prevalence of mobile phone theft and other forms of mobile phone crime has become a widespread problem, according to this new survey, with 70 per cent of young consumers surveyed associated in some way with a victim of mobile theft... The findings of this survey support those by Halifax Home Insurance who claim that on average, one mobile phone is stolen in the UK alone every 12 seconds. The article - which appeared in Reuters last month – was based on figures by Halifax combined with government statistics, claiming more than 2 million phones stolen at a cost of 390 million pounds in 2005 alone. This survey questioned a wide demographic including young mobile consumers aged 5 to 20 years, while enlisting a contrast of opinion from parents and teachers. The survey - covering purchasing and spending patterns, security issues, and time spent on and relative importance of mobile phones in today’s youth culture – raised a number of concerns. According to the findings, theft appears intrinsically wound within young mobile consumer culture with 70 per cent of those aged 5 to 20 years having an experience in some way with mobile theft. Figures supported by over one half of all responding parents, and 83 per cent of teachers who expressed their respective experience of mobile theft through their children and students. The author Nick Parkins is in no doubt as to the significance of parental response to mobile theft, saying: "Despite being one step removed from the ‘front line’ as far as mobile theft is concerned, and the inconsistent filtering of information from adolescents to parents in lifestyle matters, including personal security, the incidence remains markedly high". The survey further considered other security concerns associated with adolescent mobile use, with 27 per cent of 5 to 20 year olds the victims of mobile mugging, or associated with someone who has. A further 22 per cent registered having been, or associated with, a victim of bullying via mobile phone.