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Japan - Corporate Branding

  • ID: 34891
  • Report
  • January 2003
  • Region: Japan
  • 112 pages
  • Yano Research Institute Ltd
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Target Field (Goods/Services):

corporate branding
Research Target:

Corporate branding business players and related organizations
Research Contents:

1. Overviews

2. Trends of branding business players

3. Case study: Brand power of Sony

4. Survey on corporate branding/analysis of the response from leading 70 companies

5. Special report on "Local branding business"

All reports are in Japanese.
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