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Alcoholic Drinks in Azerbaijan

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    Report

  • 61 Pages
  • June 2023
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 348993
In 2022, the recovery from COVID-19 as well as from the political events of 2020 continued to be seen in alcoholic drinks in Azerbaijan. A strong recovery in the tourism industry as COVID-19 restrictions were eased and then completely lifted continued to positively impact the on-trade channel in particular in 2022. The economic situation, including rising GDP, also continued to positively influence most categories in alcoholic drinks.

The analyst's Alcoholic Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN AZERBAIJAN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • On-trade sales continue their recovery in 2022, off-trade sales down but still above pre-pandemic levels
  • Carlsberg continues to push its Baltika 0 brand
  • Carlsberg in the midst of a near USD15 million investment programme in Azerbaijan
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected throughout the forecast period in both the on- and off-trade
  • Small local grocers will remain the main distribution channel, but likely to continue losing share to supermarkets
  • Beer expected to remain a focus for new product developments in the local alcoholic drinks industry
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 17 Number of Breweries 2016-2022
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wine continues its recovery in 2022 as tourist flows improve and all restrictions are lifted
  • Other sparkling wine most dynamic in 2022, driven by Prosecco
  • Large distributors expanding their wine portfolios
PROSPECTS AND OPPORTUNITIES
  • Azerbaijan drives the setting up of the Iter Vitis Qafqaz transnational wine tourism route
  • Russian player Abrau-Durso planning wine industry investments in Azerbaijan
  • Government continues to support the local wine industry, with a new winery in Karabakh in the pipeline
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2017-2022
  • Table 34 Sales of Wine by Category: Total Value 2017-2022
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vodka, the dominant product in spirits, records declining sales in 2022
  • Local players lead spirits thanks to their strong presence in vodka
  • Agsu “appellation” one of the most popular innovations in vodka in recent times
PROSPECTS AND OPPORTUNITIES
  • Stagnation expected for spirits over the forecast period
  • Imported spirits will outperform vodka in the coming years
  • Avrora looking to add the Jim Beam bourbon brand to its already extensive portfolio of imported spirits brands
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 46 Sales of Spirits by Category: Total Value 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider/perry recovery seems to have run out of steam already in 2022
  • Beer, and flavoured/mixed lager in particular, a major competitor to cider
  • Per capita consumption of cider/perry remains extremely low in Azerbaijan
PROSPECTS AND OPPORTUNITIES
  • Undeveloped nature of the local cider category likely to hold back sales
  • Females will likely remain the main target audience for cider/perry
  • No imminent likelihood of non-alcoholic cider/perry appearing
CATEGORY DATA
  • Table 60 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 61 Sales of Cider/Perry: Total Value 2017-2022
  • Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • On-trade continues its strong recovery in RTDs in 2022
  • RTDs remains a minor alcoholic drinks category in Azerbaijan
  • Competition from flavoured/mixed lager
PROSPECTS AND OPPORTUNITIES
  • Growth expected for RTDs, but these products will remain a niche category
  • Gin’s popularity in cocktails and mixes offers potential but also competition
  • Could current popularity of Prosecco help with the development of wine-based RTDs?
CATEGORY DATA
  • Table 75 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 76 Sales of RTDs by Category: Total Value 2017-2022
  • Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027