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Drinks Market - Market Review 2003

  • ID: 34909
  • January 2003
  • Region: United Kingdom
  • Key Note Ltd
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Executive Summary:

The market for all types of drinks bought by UK consumers was worth an estimated £46.55bn in 2002. Expenditure on drinks accounted for 7% of all consumer spending in 2001.

Preferred Drinks:

The range of drinks favoured in the UK covers many indigenous products, as well as brands such as Scotch whisky, ales and other `dark beers', squash (concentrated juices) and, as the country's most traditional thirst-quencher, cups of tea. However, drinks from a wide variety of foreign origins are all well established in the British diet.

Drinking wine with meals, or as an alternative to beer or spirits, is a major trend, while demand for bottled water continues to rise. In the beer market, lager - the style of beer favoured almost everywhere else in the world - is continuing to erode the share of the UK's dark beers.

Market Sectors:

Beer:
Beer still makes up the largest component of UK drinks, with 38% of total expenditure on drinks in 2002. There is a gradual decline in beer consumption by volume (except for a small rise between 1999 and 2002), but the shift towards premium-priced products - mainly international brands of lager READ MORE >

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TABLE OF CONTENTS:<BR><BR>Executive Summary 1<BR><BR>PREFERRED DRINKS 1<BR>MARKET SECTORS 1<BR>Beer 1<BR>Light and Sparkling Wine 1<BR>Spirits, Liqueurs and Fortified Wine 1<BR>Cider, Flavoured Alcoholic Beverages and Other Alcohol 2<BR>Soft Drinks 2<BR>Hot Drinks 2<BR>DRINKS OUTLETS AND `DRINKING OCCASIONS' 2<BR>DRINKS MANUFACTURERS 3<BR>LEADING BRANDS 4<BR>PROSPECTS 4<BR><BR>1. Market Overview 16<BR><BR>INTRODUCTION 16<BR>Table 1.1: Indigenous and International Drinks Products in the UK, 2002 16<BR>DEFINITION 17<BR>INDUSTRY STRUCTURE 18<BR>Beer 18<BR>Light and Sparkling Wine 19<BR>Spirits, Liqueurs and Fortified Wine 19<BR>Cider, Flavoured Alcoholic Beverages and Other Alcohol 20<BR>Soft Drinks 20<BR>Hot Drinks 21<BR>Number of Companies 22<BR>Table 1.2: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Drinks by Turnover Sizeband (number of companies), 2002 22<BR>TOTAL MARKET SIZE 22<BR>Table 1.3: The Total UK Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 1998-2002 23<BR>MARKET SEGMENTATION 24<BR>Table 1.4: The Total UK Drinks Market by Sector by Value Share (%), 1998, 2000 and 2002 24<BR>Figure 1.1: The Total UK Drinks Market by Sector by Value (£m at rsp), e2002 26<BR>KEY TRENDS 27<BR>Drinks in Consumer Expenditure and Consumption 27<BR>Table 1.5: Per Capita Household Consumption of Selected Drinks (litres, kg and %), 1980, 1990, 1999 and 2002 28<BR>Distribution Channels and Prices 29<BR>Table 1.6: Retail Price Indices for Alcoholic Drinks (index 1998=100), 1998-2001 30<BR>Further Consolidation of Manufacturing and Overseas Trade 31<BR>PEST ANALYSIS 31<BR>Political Factors 31<BR>Economic Factors 32<BR>Social Factors 32<BR>Technological Factors 33<BR>THE GLOBAL PERSPECTIVE 33<BR><BR>2. Key Note Field Research 34<BR><BR>INTRODUCTION 34<BR>FAVOURITE OCCASIONS FOR HAVING A DRINK 34<BR>Table 2.1: Favourite Occasions for Enjoying an Alcoholic Drink (% of adults), 2000 and 2002 35<BR>SPECIAL OCCASIONS AS DRINKING OPPORTUNITIES 36<BR>Table 2.2: Special Occasions for Drinking by Sex, Age, Social Grade and Region (% of adults), 2002 37<BR>REGULAR OCCASIONS FOR DRINKING AWAY FROM HOME 39<BR>Table 2.3: Regular Drinking-Out Occasions by Sex, Age, Social Grade and Region (% of adults), 2002 39<BR>ENJOYMENT OF DRINKING AT HOME 41<BR>Table 2.4: Drinking Occasions at Home by Sex, Age, Social Grade and Region (% of adults), 2002 41<BR><BR>3. Competitor Analysis 44<BR><BR>INTRODUCTION 44<BR>Allied Domecq PLC 45<BR>Company Structure 45<BR>Financial Results 45<BR>Bacardi-Martini Ltd 45<BR>Company Structure 45<BR>Financial Results 46<BR>Britvic Soft Drinks Ltd 46<BR>Company Structure 46<BR>Financial Results 46<BR>Cadbury Schweppes PLC 46<BR>Company Structure 46<BR>Financial Results 47<BR>Carlsberg-Tetley Brewing Ltd 47<BR>Company Structure 47<BR>Financial Results 47<BR>Coca-Cola Enterprises Ltd 47<BR>Company Structure 47<BR>Financial Results 48<BR>Coors Brewers Ltd 48<BR>Company Structure 48<BR>Financial Results 48<BR>Diageo PLC 48<BR>Company Structure 48<BR>Financial Results 49<BR>GlaxoSmithKline PLC 49<BR>Company Structure 49<BR>Financial Results 49<BR>HP Bulmer Ltd 49<BR>Company Structure 49<BR>Financial Results 49<BR>Interbrew UK Ltd 50<BR>Company Structure 50<BR>Financial Results 50<BR>Matthew Clark Brands PLC 50<BR>Company Structure 50<BR>Financial Results 50<BR>Maxxium UK Ltd 51<BR>Company Structure 51<BR>Financial Results 51<BR>Nestlé UK Ltd 51<BR>Company Structure 51<BR>Financial Results 51<BR>PepsiCo Food and Beverages International Ltd 51<BR>Company Structure 51<BR>Financial Results 52<BR>Pernod Ricard UK Ltd 52<BR>Company Structure 52<BR>Financial Results 52<BR>Scottish & Newcastle PLC 52<BR>Company Structure 52<BR>Financial Results 53<BR>Unilever PLC 53<BR>Company Structure 53<BR>Financial Results 53<BR>Other Companies 53<BR>Anheuser-Busch European Trade Ltd 53<BR>Beverage Brands 53<BR>BRL Hardy Wine 54<BR>Brown-Forman 54<BR>Danone Waters 54<BR>E&J Gallo 54<BR>Foster's Group 54<BR>Gonzalez Byass 54<BR>Greene King 54<BR>Halewood International 55<BR>Heineken 55<BR>Procter & Gamble 55<BR>Southcorp Wines Europe Ltd 55<BR>The Wolverhampton & Dudley Breweries 55<BR><BR>4. Beer 56<BR><BR>INTRODUCTION 56<BR>KEY TRENDS 56<BR>TOTAL MARKET SIZE 57<BR>Table 4.1: The Total UK Beer Market by Value at Current Prices and by Volume (£m at rsp, million litres and £ per litre), 1998-2002 57<BR>By Market Sector 58<BR>Table 4.2: The Total UK Beer Market by Sector by Volume and by Value at Current Prices (million litres, % and £m at rsp), 2002 58<BR>Overseas Trade 59<BR>Table 4.3: Production and Foreign Trade in Beer by Volume (million litres and %), 1996-2001 60<BR>Table 4.4: Exports of Beer by Main Country of Destination by Volume (%), 1996, 1999 and 2002 61<BR>Table 4.5: Imports of Beer by Main Country of Origin by Volume (%), 1996, 1999 and 2002 62<BR>INDUSTRY STRUCTURE 62<BR>Table 4.6: The UK Brewing Market by Market Share by Value (%), 2002 63<BR>Distribution 64<BR>Table 4.7: Retail Distribution Outlets for Beer by Value Share (%), 2002 65<BR>Trade Associations 66<BR>MAJOR PLAYERS 66<BR>Carlsberg-Tetley Brewing Ltd 66<BR>Coors Brewers Ltd 66<BR>Guinness UDV 66<BR>Interbrew UK Ltd 67<BR>Scottish & Newcastle PLC 67<BR>Other Brewers 67<BR>Anheuser-Busch 67<BR>Greene King 68<BR>Heineken 68<BR>The Wolverhampton & Dudley Breweries 68<BR>Advertising and Promotion 68<BR>Table 4.8: Main Media Advertising Expenditure on Beer (£000), Year Ending September 2002 68<BR>BUYING BEHAVIOUR 70<BR>Table 4.9: Penetration of Beer by Type (% of adults), 1994, 1998, 2000 and 2002 70<BR>Draught Beer Consumers 70<BR>Table 4.10: Drinkers of Draught Beer by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 71<BR>Packaged Beer Consumers 72<BR>Table 4.11: Drinkers of Packaged Beer by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 73<BR>FORECASTS 2003 TO 2007 75<BR>Table 4.12: The Forecast Total UK Beer Market by Value at Current Prices (£m at rsp and %), 2003-2007 75<BR>Figure 4.1: The Total UK Beer Market by Value at Current Prices (£m at rsp), 1998-2007 76<BR><BR>5. Light and Sparkling Wine 77<BR><BR>INTRODUCTION 77<BR>KEY TRENDS 77<BR>TOTAL MARKET SIZE 78<BR>Table 5.1: The Total UK Light and Sparkling Wine Market by Value at Current Prices and by Volume (£m at rsp, million litres, % and £ per litre), 1998-2002 78<BR>By Market Sector 79<BR>Table 5.2: The Total UK Light and Sparkling Wine Market by Sector by Value at Current Prices (£m at rsp and %), 2002 79<BR>Figure 5.1: The Total UK Light and Sparkling Wine Market by Sector by Value at Current Prices (£m at rsp), 2002 80<BR>Table 5.3: Top Ten Styles of Still Light Wine Sold in the Off-Trade by Volume Share (%), 1998, 2000 and 2002 81<BR>Overseas Trade 82<BR>Table 5.4: UK Still Light and Sparkling Wine Imports by Principal Country of Origin by Volume Share (%), 1992, 1996, 1998, 2000 and 2002 82<BR>INDUSTRY STRUCTURE 84<BR>Australia 85<BR>France 85<BR>Germany 85<BR>Italy 86<BR>Other Countries 86<BR>Distribution 86<BR>Table 5.5: Distribution Channels for Still Light and Sparkling Wine by Volume and by Value (%), 2002 86<BR>Trade Associations 88<BR>MAJOR PLAYERS 88<BR>Table 5.6: Leading Light and Sparkling Wine Shippers, Agents, Distributors and Wholesalers by Leading Brands, 2002 88<BR>Allied Domecq 89<BR>Bacardi-Martini 90<BR>BRL Hardy 90<BR>Diageo 90<BR>E&J Gallo 90<BR>Matthew Clark Brands 90<BR>Southcorp Wines Europe 90<BR>Other Companies 91<BR>Advertising and Promotion 91<BR>Table 5.7: Main Media Advertising Expenditure on Still Light and Sparkling Wine by Brand and by Region (£000), Year Ending September 2002 91<BR>BUYING BEHAVIOUR 92<BR>Table 5.8: Drinkers of Wine by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 93<BR>FORECASTS 2003 TO 2007 94<BR>Table 5.9: The Forecast Total UK Light and Sparkling Wine Market by Value at Current Prices (£m at rsp and %), 2003-2007 96<BR>Figure 5.2: The Total UK Light and Sparkling Wine Market by Value at Current Prices (£m at rsp), 1998-2007 96<BR><BR>6. Spirits, Liqueurs and Fortified Wine 97<BR><BR>INTRODUCTION 97<BR>KEY TRENDS 97<BR>TOTAL MARKET SIZE 98<BR>Table 6.1: The Total UK Market for Spirits, Liqueurs and Fortified Wine by Value at Current Prices and by Volume (£m at rsp, million litres and %), 1998-2002 99Figure 6.1: The Total UK Market for Spirits, Liqueurs and Fortified Wine by Value at Current Prices (£m at rsp), 1998-2002 100<BR>Table 6.2: Volume of Spirits and Fortified Wine Released for Consumption in the UK (million litres and %), 1997-2001 101<BR>By Market Sector 101<BR>Spirits 101<BR>Table 6.3: The Total UK Spirits and Liqueurs Market by Sector by Value at Current Prices (£m at rsp and %), 1998 and 2002 102<BR>Liqueurs 103<BR>Fortified Wine 103<BR>Overseas Trade 104<BR>Table 6.4: Production of Spirits and Liqueurs by Volume (million litres), 1995-2001 104<BR>Table 6.5: UK Exports of Scotch Whisky by Country of Destination by Volume Share (%), 1992, 1998, 2000 and 2002 105<BR>INDUSTRY STRUCTURE 106<BR>Distribution 106<BR>Table 6.6: Retail Distribution Channels for Spirits and Liqueurs in the On-Trade by Value and Volume Shares (%), 2002 107<BR>Trade Associations 107<BR>MAJOR PLAYERS 107<BR>Table 6.7: Leading Brands in the Spirits Market by Sector, 2002 108<BR>Table 6.8: Leading Brands of Liqueurs and Fortified Wine by Sector, 2002 110<BR>Allied Domecq PLC 111<BR>Bacardi-Martini Ltd 111<BR>Gonzalez Byass & Co. Ltd 111<BR>Guinness UDV 111<BR>Maxxium UK Ltd 112<BR>Pernod Ricard UK Ltd 112<BR>Advertising and Promotion 113<BR>Table 6.9: Main Media Advertising Expenditure on Spirits, Liqueurs and Fortified Wine (£000), Year Ending September 2002 113<BR>BUYING BEHAVIOUR 116<BR>Table 6.10: Drinkers of Spirits, Liqueurs and Fortified Wines (% of adults), 1996, 1998, 2000 and 2002 116<BR>White Spirits 117<BR>Table 6.11: Drinkers of White Spirits by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 118<BR>Dark Spirits 119<BR>Table 6.12: Drinkers of Dark Spirits by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 120<BR>Liqueurs and Other Spirits 121<BR>Table 6.13: Drinkers of Liqueurs and Other Spirits by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 122<BR>Fortified Wines 123<BR>Table 6.14: Drinkers of Fortified Wine by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 124<BR>FORECASTS 2003 TO 2007 125<BR>Table 6.15: The Forecast Total UK Spirits, Liqueurs and Fortified Wine Market by Value at Current Prices (£m at rsp and %), 2003-2007 126<BR><BR>7. Cider, Flavoured Alcoholic Beverages and Other Alcohol 127<BR>INTRODUCTION 127<BR>KEY TRENDS 127<BR>Cider and Perry 127<BR>Flavoured Alcoholic Beverages 128<BR>Traditional Made Wine 128<BR>The Shots Sector 128<BR>TOTAL MARKET SIZE 129<BR>Table 7.1: The Total UK Cider, Flavoured Alcoholic Beverages and Other Alcohol Market by Value at Current Prices (£m at rsp and %), 1998-2002 129<BR>By Market Sector 130<BR>Cider 130<BR>Flavoured Alcoholic Beverages and Other Alcohol 130<BR>Overseas Trade 131<BR>INDUSTRY STRUCTURE 131<BR>Cider and Perry Makers 131<BR>Table 7.2: Major Brands in the Cider and Perry Market, 2002 132<BR>Manufacture of Other Alcohol 132<BR>Table 7.3: Major Manufacturers and Brands of Other Alcohol, 2002 133<BR>Distribution 133<BR>MAJOR PLAYERS 133<BR>Bacardi-Martini Ltd 133<BR>Guinness UDV 134<BR>HP Bulmer Ltd 134<BR>Matthew Clark Brands Ltd 134<BR>Advertising and Promotion 134<BR>Table 7.4: Main Media Advertising Expenditure on Cider and Flavoured Alcoholic Beverages (£000), Year Ending September 2002 135<BR>BUYING BEHAVIOUR 136<BR>Table 7.5: Drinkers of Cider and Flavoured Alcoholic Beverages by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 136<BR>FORECASTS 2003 TO 2007 138<BR>Table 7.6: The Forecast Total UK Cider, Flavoured Alcoholic Beverages and Other Alcohol Market by Value at Current Prices (£m at rsp and %), 2003-2007 138<BR>Figure 7.1: The Total UK Cider, Flavoured Alcoholic Beverages and Other Alcohol Market by Value at Current Prices (£m at rsp), 1998-2007 139<BR><BR>8. Soft Drinks 140<BR><BR>INTRODUCTION 140<BR>KEY TRENDS 140<BR>TOTAL MARKET SIZE 141<BR>Table 8.1: The Total UK Soft Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 1998-2002 142<BR>Figure 8.1: The Total UK Soft Drinks Market by Sector by Value at Current Prices (£m at rsp), 1998-2002 143<BR>By Market Sector 143<BR>Carbonates 143<BR>Table 8.2: The Total UK Carbonated Soft Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 2002 144<BR>Figure 8.2: The Total UK Carbonated Soft Drinks Market by Sector by Value at Current Prices (£m at rsp), 2002 145<BR>Fruit Juices/Fruit Drinks 145<BR>Concentrated Drinks 146<BR>Bottled Water 146<BR>Overseas Trade 147<BR>INDUSTRY STRUCTURE 147<BR>Distribution 148<BR>Table 8.3: Distribution of Soft Drinks by Value and by Volume (%), 2002 149<BR>Trade Associations 149<BR>MAJOR PLAYERS 149<BR>Table 8.4: Major Manufacturers and Distributors of Soft Drinks by Leading Brands, 2002 150<BR>Britvic Soft Drinks Ltd 150<BR>Coca-Cola Enterprises Ltd 151<BR>GlaxoSmithKline PLC 151<BR>Other Manufacturers 152<BR>Advertising and Promotion 153<BR>Table 8.5: Main Media Advertising Expenditure on Soft Drinks (£000), Year Ending September 2002 153<BR>BUYING BEHAVIOUR 155<BR>Table 8.6: Consumers of Soft Drinks by Drink Type (% of adults), 1994, 1998 and 2002 156<BR>Carbonated Drinks Buyers 156<BR>Table 8.7: Buyers of Carbonated Drinks by Sex, Age, Social Grade, Children in Household, Household Income and Region (% of adults), 2002 157<BR>Buyers of Other Soft Drinks 158<BR>Table 8.8: Buyers of Juice, Concentrates and Water by Sex, Age, Social Grade, Children in Household, Household Income and Region (% of adults), 2002 159<BR>FORECASTS 2003 TO 2007 160<BR>Table 8.9: The Forecast Total UK Soft Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 2003-2007 161<BR><BR>9. Hot Drinks 162<BR><BR>INTRODUCTION 162<BR>KEY TRENDS 162<BR>TOTAL MARKET SIZE 163<BR>Table 9.1: The Total UK Hot Drinks Market by Consumption Outlet by Value (£m at rsp and %), 1998-2002 164<BR>Table 9.2: The Total UK Hot Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 1998-2002 165<BR>Figure 9.1: Total UK Hot Drinks Market by Sector by Value (£m at rsp), e2002 166<BR>By Market Sector 166<BR>Coffee 166<BR>Tea 167<BR>Food Drinks 167<BR>Overseas Trade 168<BR>INDUSTRY STRUCTURE 168<BR>Table 9.3: Leading Brands of Hot Drinks, 2002 168<BR>Distribution 170<BR>Trade Associations 170<BR>MAJOR PLAYERS 170<BR>Associated British Foods PLC 170<BR>GlaxoSmithKline PLC 170<BR>Kraft Foods UK Ltd 170<BR>Nestlé UK Ltd 171<BR>Premier International Foods UK Ltd 171<BR>Tetley GB Ltd 171<BR>Unilever PLC 172<BR>Advertising and Promotion 172<BR>Table 9.4: Main Media Advertising Expenditure on Hot Drinks (£000), Year Ending September 2002 173<BR>BUYING BEHAVIOUR 174<BR>Table 9.5: Buyers of Hot Drinks by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 175<BR>FORECASTS 2003 TO 2007 177<BR>Table 9.6: The Forecast Total UK Hot Drinks Market by Value at Current Prices (£m at rsp and %), 2003-2007 177<BR>Figure 9.2: The Total UK Hot Drinks Market by Value at Current Prices (£m at rsp), 1998-2007 178<BR><BR>10. Strengths, Weaknesses, Opportunities and Threats 179<BR><BR>STRENGTHS 179<BR>WEAKNESSES 179<BR>OPPORTUNITIES 180<BR>THREATS 180<BR><BR>11. The Future 181<BR><BR>GOVERNMENT AND LEGISLATION 181<BR>Budget Changes 181<BR>Licensing Laws 181<BR>Cross-Channel `Personal Imports' 181<BR>FORECASTS 2003 TO 2007 182<BR>Table 11.1: The Forecast Total UK Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 2003-2007 183<BR>Figure 11.1: The Forecast Total UK Drinks Market by Value at Current Prices (£m at rsp), 2003-2007 184<BR>FUTURE TRENDS 184<BR>Corporate Changes 184<BR>Product Developments by Sector 185<BR>General Future Trends 186<BR><BR>12. Further Sources 187<BR><BR>Associations 187<BR>General Sources 187<BR>Bonnier Information Sources 188<BR>Government Publications 189

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