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Drinks Market - Market Review 2003

Key Note Publications Ltd, January 2003

Executive Summary:

The market for all types of drinks bought by UK consumers was worth an estimated £46.55bn in 2002. Expenditure on drinks accounted for 7% of all consumer spending in 2001.

Preferred Drinks:

The range of drinks favoured in the UK covers many indigenous products, as well as brands such as Scotch whisky, ales and other `dark beers', squash (concentrated juices) and, as the country's most traditional thirst-quencher, cups of tea. However, drinks from a wide variety of foreign origins are all well established in the British diet.

Drinking wine with meals, or as an alternative to beer or spirits, is a major trend, while demand for bottled water continues to rise. In the beer market, lager - the style of beer favoured almost everywhere else in the world - is continuing to erode the share of the UK's dark beers.

Market Sectors:

Beer:
Beer still makes up the largest component of UK drinks, with 38% of total expenditure on drinks in 2002. There is a gradual decline in beer consumption by volume (except for a small rise between 1999 and 2002), but the shift towards premium-priced products - mainly international brands of lager - is maintaining the market value.

Light and Sparkling Wine:
Wine is almost entirely an imported drink in the UK, and all major wine-producing countries compete in the lucrative British market. The market is driven by take-home (or `off-trade') sales, whereas most other alcoholic drinks have a higher value through the `on-trade' (in public houses [pubs], bars and restaurants, etc.).

Spirits, Liqueurs and Fortified Wine:
The spirits, liqueurs and fortified wine sector brings together the strongest alcoholic drinks. Overall, consumption is fairly static, but the wide range of individual drinks includes some in growth (e.g. vodka and certain liqueurs) and others in steady decline (most dark spirits and fortified wine). Scotch whisky is the largest market, and the UK's leading export drink vodka is very popular among younger drinkers.

Cider, Flavoured Alcoholic Beverages and Other Alcohol:
Cider has had a steady value for some years it is essentially, an alternative to beer. Flavoured alcoholic beverages (FABs), also known as ready-to-drink (RTD) spirits, have shown exceptional growth over the last 5 years, although maturity is now setting in. The market revolves mainly around a handful of international brands (including Smirnoff Ice and Bacardi Breezer), which are popular with younger drinkers, mainly in the on-trade.

Soft Drinks:
Soft drinks depend on the summer weather for a good year, although the available range stretches across non-alcoholic drinks targeted at both adults and children, and sold through a vast variety of outlets. Carbonates (mainly sweet, fizzy drinks) make up the bulk of the soft drinks market, still driven by the large cola brands, but they are now facing increasing competition from innovative fruit drinks, juices and flavoured water. Bottled water continues to grow in importance, although UK consumption is low by international standards.

Hot Drinks:
Tea continues to satisfy British demand for a regular source of liquid during the day, keeping UK coffee consumption fairly low by international standards. Consumption of both main hot drinks is declining, although coffee has enjoyed a boost in interest outside the home thanks to coffee shops, such as Costa Coffee and Starbuck's. In the home, instant coffee and tea bags are mainly used to make these drinks. Chocolate and malt `food drinks' make up the rest of the hot drinks sector.

Drinks Outlets AND `Drinking Occasions':

While the demand for drinks is obviously a natural human need, it is also maintained by the numerous outlets available, which can be divided between take-home, the on-trade and other catering outlets.

Over 70% of the alcoholic drinks market value goes through the on-trade, covering pubs, restaurants and bars. While volumes have shifted towards take-home, or the off-trade, the market value remains biased towards `drinking out', largely due to price differences. In contrast to price wars on bulk purchasing in supermarkets - including ever larger take-home packs and two-for-the-price-of-one deals, etc. - are the rising prices charged in the UK's thousands of modernised pubs and bars.

The on-trade is still dominated by traditional pubs, but a large proportion of these have reinvented themselves as `food pubs', or they target either families or young drinkers. Fast-food outlets and coffee shops are important for the soft and hot drinks markets, and many other drinks outlets are situated in the leisure sector (including in sports clubs, nightclubs, shopping malls and cinemas, etc.).

The traditional off licences and wine merchants have struggled against the powerful multiple grocers as outlets for take-home drinks. There are only a few national multiples of significance, including First Quench, Oddbins and Majestic Wine Warehouses.

This diverse range of drinks outlets is supported by the numerous occasions on which it is seen by consumers to be appropriate to enjoy an alcoholic drink. Our consumer usage opinion survey in 2002 found that the overall leading occasion was Christmas and New Year, but there are many other times when consumers enjoy a drink.

Drinks Manufacturers:

The barriers to entry are quite low for manufacturing and distributing many drinks. However, the ease of developing economies of scale for branded drinks means that the supply side is increasingly concentrated among large multinational or national manufacturers.

Brewing was traditionally a regionally fragmented industry, but national consolidation has been followed by globalisation. Mergers and acquisitions in the 10 years to 2002 gave four companies a dominant position in this, the largest of the drinks sectors. These leading companies are: Scottish and Newcastle, now easily the largest indigenous UK brewer, but also (since 2000) a major force across European brewing Interbrew SA, the Belgian company behind Stella Artois, the leading beer in the UK Coors Brewers Ltd, the US company that acquired much of the Bass empire in 2001 and Carlsberg-Tetley Brewing Ltd, the UK subsidiary of the global giant based in Denmark.

Spirits production used to be closely linked to brewing but the trend has been towards specialisation. The two UK leaders in the spirits, liqueurs and fortified wine sector are also the global leaders. Diageo PLC, through its Guinness UDV division, is the major player in the spirits market, as well as being an international brewer, with global brands including Johnnie Walker Scotch whisky, Smirnoff vodka, Gordon's gin, and Bailey's Irish Cream liqueur. Allied Domecq has particular strengths in dark spirits, liqueurs and fortified wine. Both Diageo and Allied Domecq are expanding their wine interests globally.

Bacardi-Martini is another global force, represented in the UK by its famous white rum. It is also a leader in the FABs sector, with Bacardi Breezer, which is pitched against Diageo's Smirnoff Ice for market leadership.

Cider typifies the market consolidation in traditional drinks. Two companies, HP Bulmer and Matthew Clark Brands, account for over 90% of the UK market.

Soft and hot drinks are also globalised markets, and have been for many decades. Coca-Cola is the world's leading consumer brand and the company behind it dominates the UK soft drinks market, also producing many top brands in fruit carbonates (e.g. Fanta), juices and bottled water. Second to Coca-Cola is Britvic Soft Drinks Ltd, principally due to its distribution of the Pepsi range, but also a producer of many top domestic brands, such as Robinson's and Tango. The main competitors in hot drinks are giant consumer goods manufacturers, including Unilever, Nestlé and Kraft.

Leading Brands:

The drinks industry has a long history of strong branding, despite the low barriers to entry, which have allowed own label to develop and the survival of many secondary or tertiary brands from smaller companies.

A brands survey in 2001 found that 62% of adults drink Nescafé, 54% drink Coca-Cola, 43% drink Robinson's (fruit drinks), and 38% drink Tetley Tea. This illustrates the market balance between international brands, such as Nescafé, and domestic favourites, such as Tetley.

Prospects:

The total drinks market is predicted to grow fairly slowly in value over the next 5 years. The assumptions behind this prediction include continued low inflation (or deflation), an impending economic slowdown and a lack of innovation in the drinks market. However, the FABs sector has reached a plateau, and the UK may be due for another breakthrough drinks product following the innovations over the last 10 years, which have included FABs, `cream' beers and energy drinks.

In most sectors, with consolidation increasing, the main manufacturers will be content to push up the market shares of their established brands, rather than innovate with completely new products, especially during a recession. In beer, for example, the main battleground will be in premium lager, where there will be a head-to-head confrontation between brands, such as Stella Artois, Kronenbourg and Heineken. In hot drinks, as in several other sectors, it is difficult to visualise the multinational giants - Nestlé, Unilever or Kraft - being challenged for supremacy.

Government actions will continue to have an impact on the drinks market. The licensing laws governing retail outlets for alcohol are likely to be reformed in the next 3 years taxation on alcohol may be brought down, closer to EU averages and government influence will also be felt in the forbidding of further consolidation through mergers in many drinks sectors.

The retail distribution pattern is now fairly stable, the major factors here being the power of the multiple grocers and the transference of ownership of thousands of pubs from brewers to independent pub companies.

TABLE OF CONTENTS: Executive Summary 1 PREFERRED DRINKS 1 MARKET SECTORS 1 Beer 1 Light and Sparkling Wine 1 Spirits, Liqueurs and Fortified Wine 1 Cider, Flavoured Alcoholic Beverages and Other Alcohol 2 Soft Drinks 2 Hot Drinks 2 DRINKS OUTLETS AND `DRINKING OCCASIONS' 2 DRINKS MANUFACTURERS 3 LEADING BRANDS 4 PROSPECTS 4 1. Market Overview 16 INTRODUCTION 16 Table 1.1: Indigenous and International Drinks Products in the UK, 2002 16 DEFINITION 17 INDUSTRY STRUCTURE 18 Beer 18 Light and Sparkling Wine 19 Spirits, Liqueurs and Fortified Wine 19 Cider, Flavoured Alcoholic Beverages and Other Alcohol 20 Soft Drinks 20 Hot Drinks 21 Number of Companies 22 Table 1.2: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Drinks by Turnover Sizeband (number of companies), 2002 22 TOTAL MARKET SIZE 22 Table 1.3: The Total UK Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 1998-2002 23 MARKET SEGMENTATION 24 Table 1.4: The Total UK Drinks Market by Sector by Value Share (%), 1998, 2000 and 2002 24 Figure 1.1: The Total UK Drinks Market by Sector by Value (£m at rsp), e2002 26 KEY TRENDS 27 Drinks in Consumer Expenditure and Consumption 27 Table 1.5: Per Capita Household Consumption of Selected Drinks (litres, kg and %), 1980, 1990, 1999 and 2002 28 Distribution Channels and Prices 29 Table 1.6: Retail Price Indices for Alcoholic Drinks (index 1998=100), 1998-2001 30 Further Consolidation of Manufacturing and Overseas Trade 31 PEST ANALYSIS 31 Political Factors 31 Economic Factors 32 Social Factors 32 Technological Factors 33 THE GLOBAL PERSPECTIVE 33 2. Key Note Field Research 34 INTRODUCTION 34 FAVOURITE OCCASIONS FOR HAVING A DRINK 34 Table 2.1: Favourite Occasions for Enjoying an Alcoholic Drink (% of adults), 2000 and 2002 35 SPECIAL OCCASIONS AS DRINKING OPPORTUNITIES 36 Table 2.2: Special Occasions for Drinking by Sex, Age, Social Grade and Region (% of adults), 2002 37 REGULAR OCCASIONS FOR DRINKING AWAY FROM HOME 39 Table 2.3: Regular Drinking-Out Occasions by Sex, Age, Social Grade and Region (% of adults), 2002 39 ENJOYMENT OF DRINKING AT HOME 41 Table 2.4: Drinking Occasions at Home by Sex, Age, Social Grade and Region (% of adults), 2002 41 3. Competitor Analysis 44 INTRODUCTION 44 Allied Domecq PLC 45 Company Structure 45 Financial Results 45 Bacardi-Martini Ltd 45 Company Structure 45 Financial Results 46 Britvic Soft Drinks Ltd 46 Company Structure 46 Financial Results 46 Cadbury Schweppes PLC 46 Company Structure 46 Financial Results 47 Carlsberg-Tetley Brewing Ltd 47 Company Structure 47 Financial Results 47 Coca-Cola Enterprises Ltd 47 Company Structure 47 Financial Results 48 Coors Brewers Ltd 48 Company Structure 48 Financial Results 48 Diageo PLC 48 Company Structure 48 Financial Results 49 GlaxoSmithKline PLC 49 Company Structure 49 Financial Results 49 HP Bulmer Ltd 49 Company Structure 49 Financial Results 49 Interbrew UK Ltd 50 Company Structure 50 Financial Results 50 Matthew Clark Brands PLC 50 Company Structure 50 Financial Results 50 Maxxium UK Ltd 51 Company Structure 51 Financial Results 51 Nestlé UK Ltd 51 Company Structure 51 Financial Results 51 PepsiCo Food and Beverages International Ltd 51 Company Structure 51 Financial Results 52 Pernod Ricard UK Ltd 52 Company Structure 52 Financial Results 52 Scottish & Newcastle PLC 52 Company Structure 52 Financial Results 53 Unilever PLC 53 Company Structure 53 Financial Results 53 Other Companies 53 Anheuser-Busch European Trade Ltd 53 Beverage Brands 53 BRL Hardy Wine 54 Brown-Forman 54 Danone Waters 54 E&J Gallo 54 Foster's Group 54 Gonzalez Byass 54 Greene King 54 Halewood International 55 Heineken 55 Procter & Gamble 55 Southcorp Wines Europe Ltd 55 The Wolverhampton & Dudley Breweries 55 4. Beer 56 INTRODUCTION 56 KEY TRENDS 56 TOTAL MARKET SIZE 57 Table 4.1: The Total UK Beer Market by Value at Current Prices and by Volume (£m at rsp, million litres and £ per litre), 1998-2002 57 By Market Sector 58 Table 4.2: The Total UK Beer Market by Sector by Volume and by Value at Current Prices (million litres, % and £m at rsp), 2002 58 Overseas Trade 59 Table 4.3: Production and Foreign Trade in Beer by Volume (million litres and %), 1996-2001 60 Table 4.4: Exports of Beer by Main Country of Destination by Volume (%), 1996, 1999 and 2002 61 Table 4.5: Imports of Beer by Main Country of Origin by Volume (%), 1996, 1999 and 2002 62 INDUSTRY STRUCTURE 62 Table 4.6: The UK Brewing Market by Market Share by Value (%), 2002 63 Distribution 64 Table 4.7: Retail Distribution Outlets for Beer by Value Share (%), 2002 65 Trade Associations 66 MAJOR PLAYERS 66 Carlsberg-Tetley Brewing Ltd 66 Coors Brewers Ltd 66 Guinness UDV 66 Interbrew UK Ltd 67 Scottish & Newcastle PLC 67 Other Brewers 67 Anheuser-Busch 67 Greene King 68 Heineken 68 The Wolverhampton & Dudley Breweries 68 Advertising and Promotion 68 Table 4.8: Main Media Advertising Expenditure on Beer (£000), Year Ending September 2002 68 BUYING BEHAVIOUR 70 Table 4.9: Penetration of Beer by Type (% of adults), 1994, 1998, 2000 and 2002 70 Draught Beer Consumers 70 Table 4.10: Drinkers of Draught Beer by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 71 Packaged Beer Consumers 72 Table 4.11: Drinkers of Packaged Beer by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 73 FORECASTS 2003 TO 2007 75 Table 4.12: The Forecast Total UK Beer Market by Value at Current Prices (£m at rsp and %), 2003-2007 75 Figure 4.1: The Total UK Beer Market by Value at Current Prices (£m at rsp), 1998-2007 76 5. Light and Sparkling Wine 77 INTRODUCTION 77 KEY TRENDS 77 TOTAL MARKET SIZE 78 Table 5.1: The Total UK Light and Sparkling Wine Market by Value at Current Prices and by Volume (£m at rsp, million litres, % and £ per litre), 1998-2002 78 By Market Sector 79 Table 5.2: The Total UK Light and Sparkling Wine Market by Sector by Value at Current Prices (£m at rsp and %), 2002 79 Figure 5.1: The Total UK Light and Sparkling Wine Market by Sector by Value at Current Prices (£m at rsp), 2002 80 Table 5.3: Top Ten Styles of Still Light Wine Sold in the Off-Trade by Volume Share (%), 1998, 2000 and 2002 81 Overseas Trade 82 Table 5.4: UK Still Light and Sparkling Wine Imports by Principal Country of Origin by Volume Share (%), 1992, 1996, 1998, 2000 and 2002 82 INDUSTRY STRUCTURE 84 Australia 85 France 85 Germany 85 Italy 86 Other Countries 86 Distribution 86 Table 5.5: Distribution Channels for Still Light and Sparkling Wine by Volume and by Value (%), 2002 86 Trade Associations 88 MAJOR PLAYERS 88 Table 5.6: Leading Light and Sparkling Wine Shippers, Agents, Distributors and Wholesalers by Leading Brands, 2002 88 Allied Domecq 89 Bacardi-Martini 90 BRL Hardy 90 Diageo 90 E&J Gallo 90 Matthew Clark Brands 90 Southcorp Wines Europe 90 Other Companies 91 Advertising and Promotion 91 Table 5.7: Main Media Advertising Expenditure on Still Light and Sparkling Wine by Brand and by Region (£000), Year Ending September 2002 91 BUYING BEHAVIOUR 92 Table 5.8: Drinkers of Wine by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 93 FORECASTS 2003 TO 2007 94 Table 5.9: The Forecast Total UK Light and Sparkling Wine Market by Value at Current Prices (£m at rsp and %), 2003-2007 96 Figure 5.2: The Total UK Light and Sparkling Wine Market by Value at Current Prices (£m at rsp), 1998-2007 96 6. Spirits, Liqueurs and Fortified Wine 97 INTRODUCTION 97 KEY TRENDS 97 TOTAL MARKET SIZE 98 Table 6.1: The Total UK Market for Spirits, Liqueurs and Fortified Wine by Value at Current Prices and by Volume (£m at rsp, million litres and %), 1998-2002 99Figure 6.1: The Total UK Market for Spirits, Liqueurs and Fortified Wine by Value at Current Prices (£m at rsp), 1998-2002 100 Table 6.2: Volume of Spirits and Fortified Wine Released for Consumption in the UK (million litres and %), 1997-2001 101 By Market Sector 101 Spirits 101 Table 6.3: The Total UK Spirits and Liqueurs Market by Sector by Value at Current Prices (£m at rsp and %), 1998 and 2002 102 Liqueurs 103 Fortified Wine 103 Overseas Trade 104 Table 6.4: Production of Spirits and Liqueurs by Volume (million litres), 1995-2001 104 Table 6.5: UK Exports of Scotch Whisky by Country of Destination by Volume Share (%), 1992, 1998, 2000 and 2002 105 INDUSTRY STRUCTURE 106 Distribution 106 Table 6.6: Retail Distribution Channels for Spirits and Liqueurs in the On-Trade by Value and Volume Shares (%), 2002 107 Trade Associations 107 MAJOR PLAYERS 107 Table 6.7: Leading Brands in the Spirits Market by Sector, 2002 108 Table 6.8: Leading Brands of Liqueurs and Fortified Wine by Sector, 2002 110 Allied Domecq PLC 111 Bacardi-Martini Ltd 111 Gonzalez Byass & Co. Ltd 111 Guinness UDV 111 Maxxium UK Ltd 112 Pernod Ricard UK Ltd 112 Advertising and Promotion 113 Table 6.9: Main Media Advertising Expenditure on Spirits, Liqueurs and Fortified Wine (£000), Year Ending September 2002 113 BUYING BEHAVIOUR 116 Table 6.10: Drinkers of Spirits, Liqueurs and Fortified Wines (% of adults), 1996, 1998, 2000 and 2002 116 White Spirits 117 Table 6.11: Drinkers of White Spirits by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 118 Dark Spirits 119 Table 6.12: Drinkers of Dark Spirits by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 120 Liqueurs and Other Spirits 121 Table 6.13: Drinkers of Liqueurs and Other Spirits by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 122 Fortified Wines 123 Table 6.14: Drinkers of Fortified Wine by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 124 FORECASTS 2003 TO 2007 125 Table 6.15: The Forecast Total UK Spirits, Liqueurs and Fortified Wine Market by Value at Current Prices (£m at rsp and %), 2003-2007 126 7. Cider, Flavoured Alcoholic Beverages and Other Alcohol 127 INTRODUCTION 127 KEY TRENDS 127 Cider and Perry 127 Flavoured Alcoholic Beverages 128 Traditional Made Wine 128 The Shots Sector 128 TOTAL MARKET SIZE 129 Table 7.1: The Total UK Cider, Flavoured Alcoholic Beverages and Other Alcohol Market by Value at Current Prices (£m at rsp and %), 1998-2002 129 By Market Sector 130 Cider 130 Flavoured Alcoholic Beverages and Other Alcohol 130 Overseas Trade 131 INDUSTRY STRUCTURE 131 Cider and Perry Makers 131 Table 7.2: Major Brands in the Cider and Perry Market, 2002 132 Manufacture of Other Alcohol 132 Table 7.3: Major Manufacturers and Brands of Other Alcohol, 2002 133 Distribution 133 MAJOR PLAYERS 133 Bacardi-Martini Ltd 133 Guinness UDV 134 HP Bulmer Ltd 134 Matthew Clark Brands Ltd 134 Advertising and Promotion 134 Table 7.4: Main Media Advertising Expenditure on Cider and Flavoured Alcoholic Beverages (£000), Year Ending September 2002 135 BUYING BEHAVIOUR 136 Table 7.5: Drinkers of Cider and Flavoured Alcoholic Beverages by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 136 FORECASTS 2003 TO 2007 138 Table 7.6: The Forecast Total UK Cider, Flavoured Alcoholic Beverages and Other Alcohol Market by Value at Current Prices (£m at rsp and %), 2003-2007 138 Figure 7.1: The Total UK Cider, Flavoured Alcoholic Beverages and Other Alcohol Market by Value at Current Prices (£m at rsp), 1998-2007 139 8. Soft Drinks 140 INTRODUCTION 140 KEY TRENDS 140 TOTAL MARKET SIZE 141 Table 8.1: The Total UK Soft Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 1998-2002 142 Figure 8.1: The Total UK Soft Drinks Market by Sector by Value at Current Prices (£m at rsp), 1998-2002 143 By Market Sector 143 Carbonates 143 Table 8.2: The Total UK Carbonated Soft Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 2002 144 Figure 8.2: The Total UK Carbonated Soft Drinks Market by Sector by Value at Current Prices (£m at rsp), 2002 145 Fruit Juices/Fruit Drinks 145 Concentrated Drinks 146 Bottled Water 146 Overseas Trade 147 INDUSTRY STRUCTURE 147 Distribution 148 Table 8.3: Distribution of Soft Drinks by Value and by Volume (%), 2002 149 Trade Associations 149 MAJOR PLAYERS 149 Table 8.4: Major Manufacturers and Distributors of Soft Drinks by Leading Brands, 2002 150 Britvic Soft Drinks Ltd 150 Coca-Cola Enterprises Ltd 151 GlaxoSmithKline PLC 151 Other Manufacturers 152 Advertising and Promotion 153 Table 8.5: Main Media Advertising Expenditure on Soft Drinks (£000), Year Ending September 2002 153 BUYING BEHAVIOUR 155 Table 8.6: Consumers of Soft Drinks by Drink Type (% of adults), 1994, 1998 and 2002 156 Carbonated Drinks Buyers 156 Table 8.7: Buyers of Carbonated Drinks by Sex, Age, Social Grade, Children in Household, Household Income and Region (% of adults), 2002 157 Buyers of Other Soft Drinks 158 Table 8.8: Buyers of Juice, Concentrates and Water by Sex, Age, Social Grade, Children in Household, Household Income and Region (% of adults), 2002 159 FORECASTS 2003 TO 2007 160 Table 8.9: The Forecast Total UK Soft Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 2003-2007 161 9. Hot Drinks 162 INTRODUCTION 162 KEY TRENDS 162 TOTAL MARKET SIZE 163 Table 9.1: The Total UK Hot Drinks Market by Consumption Outlet by Value (£m at rsp and %), 1998-2002 164 Table 9.2: The Total UK Hot Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 1998-2002 165 Figure 9.1: Total UK Hot Drinks Market by Sector by Value (£m at rsp), e2002 166 By Market Sector 166 Coffee 166 Tea 167 Food Drinks 167 Overseas Trade 168 INDUSTRY STRUCTURE 168 Table 9.3: Leading Brands of Hot Drinks, 2002 168 Distribution 170 Trade Associations 170 MAJOR PLAYERS 170 Associated British Foods PLC 170 GlaxoSmithKline PLC 170 Kraft Foods UK Ltd 170 Nestlé UK Ltd 171 Premier International Foods UK Ltd 171 Tetley GB Ltd 171 Unilever PLC 172 Advertising and Promotion 172 Table 9.4: Main Media Advertising Expenditure on Hot Drinks (£000), Year Ending September 2002 173 BUYING BEHAVIOUR 174 Table 9.5: Buyers of Hot Drinks by Sex, Age, Social Grade, Household Income and Region (% of adults), 2002 175 FORECASTS 2003 TO 2007 177 Table 9.6: The Forecast Total UK Hot Drinks Market by Value at Current Prices (£m at rsp and %), 2003-2007 177 Figure 9.2: The Total UK Hot Drinks Market by Value at Current Prices (£m at rsp), 1998-2007 178 10. Strengths, Weaknesses, Opportunities and Threats 179 STRENGTHS 179 WEAKNESSES 179 OPPORTUNITIES 180 THREATS 180 11. The Future 181 GOVERNMENT AND LEGISLATION 181 Budget Changes 181 Licensing Laws 181 Cross-Channel `Personal Imports' 181 FORECASTS 2003 TO 2007 182 Table 11.1: The Forecast Total UK Drinks Market by Sector by Value at Current Prices (£m at rsp and %), 2003-2007 183 Figure 11.1: The Forecast Total UK Drinks Market by Value at Current Prices (£m at rsp), 2003-2007 184 FUTURE TRENDS 184 Corporate Changes 184 Product Developments by Sector 185 General Future Trends 186 12. Further Sources 187 Associations 187 General Sources 187 Bonnier Information Sources 188 Government Publications 189

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Drinks Market - Market Review 2003

Key Note Publications Ltd, January 2003

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